European sales 2017-Q1 large MPV segment

Large_MPV-segment-European-sales-2016_Q3-Ford_S_Max-Volkswagen_Sharan-Seat_AlhambraAfter a strong rebound in 2016, the large MPV segment is back down again by 7% to just under 36.000 sales in the first quarter of 2017. Interestingly, it’s the oldest models in the segment that improve, while the relatively fresh models lose volume. Still, nobody can touch the Ford S-Max, the least practical car of the segment in terms of interior room. The S-Max is the only nameplate to sell over 10.000 units this quarter, even though it loses 2% of its volume. Its closest rivals are the VW Group twins Volkswagen Sharan and Seat Alhambra, both up by 6% and increasing their share of the segment to 41,9% (from 36,9% in Q1-2016). That’s now more than Ford’s combined share of the S-Max and Galaxy, which is down to 41,3% as the latter lost 17% of its volume when compared to the same period last year.

Note: clicking on the model name opens the sales data page for that model; clicking year in the legend turns the display for that year on/off

Large_MPV-segment-European-sales-2014-Renault_EspaceThe Renault Espace is the big loser, despite being the newest model in the segment. It’s down by 30% on Q1 of 2016, when it had just been launched a few months before. As a result, the Espace is responsible for 91% of the segment decline this quarter, all by itself. The #6, low volume SsangYong Rodius is the biggest relative gainer of the segment, without any significant product news or updates. If we would include the Mercedes-Benz V-Class as a large MPV, it would be in third place, just 150 units off the #2 spot. The V-Class will be featured in the passenger van segment together with its less luxurious twin Vito and other van-derived MPVs. Why mention it here? Because even though its higher price point it may be a great alternative for families needing maximum interior room for 6 or 7 passengers and it’s amazing to see it’s right up there with the other MPVs in terms of sales, even if it’s much pricier. Why not feature it here as standard? Because most of its sales are to taxi- and limousine businesses, much like the rest of the passenger van segment.

For 2017 we don’t expect any big news, as Volkswagen hasn’t revealed any plans about the future of its models, when they will be replaced, if at all.

Also check the Minivan segment in the US, where the all-new Chrysler Pacifica is up to third place, but the ancient Dodge Caravan still leads, while all others suffer double digit losses.

Large MPV segment 2017-Q1 2016-Q1 Change
1 Ford S-Max 10.640 10.904 -2%
2 Seat Alhambra 7.630 7.185 6%
3 Volkswagen Sharan 7.428 7.015 6%
4 Renault Espace 5.497 7.844 -30%
5 Ford Galaxy 4.210 5.082 -17%
6 SsangYong Rodius / Stavic 550 446 23%
7 Lancia Voyager 3 50 -94%
Segment total 35.958 38.530 -7%

Click on any model to see its annual sales from 1997-2016 and monthly sales from 2012 to 2016, or use the dropdown menu in the top right of this site.

Car sales statistics are from the following countries: Austria, Belgium, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Great Britain, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Luxembourg, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland.

Sources: Manufacturers, ANDC, JATO Dynamics.