European sales 2017-Q1 Exotic and Sports Car segments

Exotic_car-segment-European-sales-2017_Q1-Aston_Martin_DB11-Ferrari_488-Bentley_Continental_GTSales of exotic cars in Europe have exploded in the first quarter of 2017, with a growth of 45% to over 2.100 units. And after years of domination by the Bentley Continental GT and Ferrari 458 Italia, we have a new segment leader, straight out of the box. With almost a quarter of total segment sales, the all-new Aston Martin DB11 has stormed to the top of the ranking, ahead of the Ferrari 488 which maintains its second place thanks to a sales growth of 35%, while the former segment leader Continental GT is kicked down to third place with stable sales. Never before has an Aston Martin topped the exotic car segment in Europe, but the DB11 is an obvious hit with affluent buyers. It has turned the two-horse race at the top of the ranking into a three-way, as the top-3 dominates the segment with 68,3% of total sales as the #3 sells more than triple the volume of its closest rival.

Note: clicking on the model name opens the sales data page for that model; clicking year in the legend turns the display for that year on/off

Honda_NSX-auto-sales-statistics-EuropeAston Martin is on a roll this year, as the Vanquish also grows by almost 50%, closing in on the 4th place of the Lamborghini Huracan, which improves with double digits but slower than the segment as a whole. The Ferrari F12 is down as the new 812 Superfast will arrive later this year, promising even more speed and improved handling. The Rolls Royce Wraith coupe rebounds from a loss in 2016 and reclaims its position above its convertible version Dawn. We have another newcomer in the top-10: the all-new Honda NSX with 53 sales, while the Ferrari GTC4Lusso is already close to matching the volume of its predecessor Ferrari FF in the same period last year. Bugatti has sold 2 units of its latest hypersports Chiron.

2017-Q1 Exotic car sales Europe

Exotic car segment 2017-Q1 2016-Q1 Change
1 Aston Martin DB11 526 0 New
2 Ferrari 488 GTB 462 342 35%
3 Bentley Continental GT / GTC 455 452 1%
4 Lamborghini Huracan 129 102 26%
5 Aston Martin Vanquish 113 77 47%
6 Ferrari F12 86 105 -18%
7 Rolls Royce Wraith 71 56 27%
8 Lamborghini Aventador 65 75 -13%
9 Rolls Royce Dawn 65 0 New
10 Honda NSX 53 0 New
11 Aston Martin DB9 30 108 -72%
12 Ferrari GTC4Lusso 30 0 New
13 Ferrari FF 7 33 -79%
14 Ferrari 458 Italia 4 39 -90%
15 Bugatti Chiron 2 1 100%
Segment total 2.114 1.459 45%

Large Sports car segment

Sports_car-segment-European-sales-2017_Q1-Porsche-911-Jaguar_F_Type-Mercedes_Benz_SLSales of large sports cars are down again in the first quarter of 2017, after being stable in 2016. The dominant segment leader Porsche 911 declines faster than the rest of the segment and dips below 50% share again. Even though the Jaguar F-type increases its sales 16%, it’s still a very distant #2 to the 911. Behind it, the Mercedes-Benz SL returns to the bottom step of the podium with sales up 35% after its facelift. Its distant relative Mercedes-AMG GT loses more than half of its volume as customers awaited the top-of-the-line GT R as well as the GT Roadster. As a result, the Audi R8 moves up to fourth place despite sales down 10%. The BMW i8 is also down, but the launch of a Spider version should give the nameplate a boost again. The two Maserati models are finally showing their age and losing more than 30% of their volume.

2017-Q1 large sports car sales Europe

Large sportscar segment 2017-Q1 2016-Q1 Change
1 Porsche 911 3.474 4.048 -14%
2 Jaguar F-type 1.433 1.232 16%
3 Mercedes-Benz SL 503 373 35%
4 Audi R8 469 520 -10%
5 Mercedes-AMG GT 371 812 -54%
6 BMW i8 293 441 -34%
7 Aston Martin V8/V12 Vantage 227 201 13%
8 Ferrari California 167 169 -1%
9 Maserati GranCabrio 50 71 -30%
10 Maserati GranTurismo 47 77 -39%
11 Jaguar XK 1 0
Segment total 7.035 7.944 -11%

Small Sports car segment

Sports_car-segment-European-sales-2016_Q1-Audi_TT-Mazda_MX5-Ford_MustangThe small sports car segment does slightly better at -4% as we see big differences in the fortunes of individual models. The same 3 models still occupy the top-3, but the top spot of the Audi TT is under severe threat of the Mazda MX-5, helped by the addition of the RF version with the retractable hardtop. In fact, the MX-5 was Europe’s best selling sports car in March. In January, that title went to the Ford Mustang by a single unit ahead of the small Japanese roadster. Now that the novelty of the Mustang has worn off, it will be interesting to see if it can maintain its momentum or if it’s been a one-day fly. The Mustang’s direct rival Chevrolet Camaro is way behind in volume as it has a much smaller dealer network, but mroe than quintuples its volume of last year. The MX-5’s platform sibling Fiat 124 Spider is closing in on the fourth place of the Mercedes-Benz SLC as both distance the Porsche 718 Boxster.

The Japanese rear-wheel drive coupes Toyota GT86 and Nissan 370Z are both in the top-10 as the latter is closing in on its lighter and less powerful rival. The GT86’s clone Subaru BRZ shows impressive growht from its low base. The BMW Z4 has already been out of production for more than 6 months, but dealers are still selling off their stock models, keeping it in the top-10 for now.

2017-Q1 small sports car sales Europe

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Compact sportscar segment 2017-Q1 2016-Q1 Change
1 Audi TT 4.652 6.349 -27%
2 Mazda MX-5 4.541 4.255 7%
3 Ford Mustang 3.658 4.039 -9%
4 Mercedes-Benz SLC 2.435 715 241%
5 Fiat 124 Spider 2.317 0 New
6 Porsche Boxster 1.948 1.579 23%
7 Toyota GT86 383 395 -3%
8 Nissan 370Z 312 255 22%
9 Chevrolet Camaro 270 49 451%
10 BMW Z4 194 914 -79%
11 Mercedes-Benz SLK 186 1.787 -90%
12 Alfa Romeo 4C 186 307 -39%
13 Subaru BRZ 151 98 54%
14 Lotus Exige 95 86 10%
15 Lotus Elise 84 68 24%
16 Porsche Cayman 52 1.233 -96%
17 Lotus Evora 39 49 -20%
18 Peugeot RCZ 3 280 -99%
Segment total 21.506 22.458 -4%

Car sales statistics are from the following countries: Austria, Belgium, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Great Britain, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Luxembourg, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland.

Sources: Manufacturers, ANDC, JATO Dynamics.