At just 29.700 sales in the first half of 2017, the large SUV segment is one of the smallest in Europe, in contrast to the US where it’s almost the largest segment as Americans buy 32 times as many of these cars than Europeans do, as American dealers have already sold almost a million of these vehicles this year. And every single model in the US midsized (yes, they have an even bigger segment above these) crossover segment top-13 (out of 19) outsells the entire European segment combined. No wonder most of these models never make it to the old continent and the segment continues to shrink with Nissan not replacing its Murano and Pathfinder or Mazda its CX-9 as they have done in the US. Then again, Ford entered the segment by bringing the Edge over from the States. And while absolute volume remains relatively low (9.200 in Europe vs. 71.000 in the US), it has quickly become the segment leader with a commanding 31% share. However, that can’t prevent the segment from losing 3% of its volume in Q2, as every other nameplate lost with double digits. In fact, if it wasn’t for the Edge, the segment would be down 22% in the second quarter and down 12% in the first half, instead of up 17%.
Note: clicking on the model name opens the sales data page for that model; clicking year in the legend turns the display for that year on/off
The Hyundai Santa Fe hold on to its second place but loses a painful 27% in Q2 and barely outsells its platform sibling Kia Sorento, which lost 24% in Q2 but that still gave it second place for that quarter. Combined, the Hyundai-Kia duo still accounts for almost half the sales in this segment at 47,3% share, but that’s down from 63,6% in the first half of last year. The Toyota Land Cruiser is down 16% in the second quarter but moves ahead of the Mitsubishi Pajero (named Shogun in the UK and Ireland and Montero in Spain) in the year-to-date ranking. After improving 18% in the first quarter, the SsangYong Rexton is down 13% in the second quarter. A new generation (called Rexton G4) is already on sale in its home market South Korea, but there hasn’t been any indication as to when it will come to Europe.
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