European sales 2016 Q1 small MPV segment

Small_MPV-segment-European-sales-2016_Q1-Fiat_500L-Opel_Meriva-Ford_B_MaxThe demise of the small MPV segment in Europe accelerates in the first quarter of 2016, as sales plunge by 20% after a 15% drop in 2015. Just one model shows an increase in sales (with the exception of the 3 sales of the Lancia Musa, a model that ended production in 2012), and two more lose single digit volume, while 7 models show double digit declines. This is partially due to a lack of new products, but also a result of cannibalization from small crossovers, the fastest growing mainstream segment in Europe. These are similarly priced and sacrifice a bit of practicality for less awkward design. The Fiat 500L gains market share with sales down “just” 15% and is now at 26% of the segment. The Opel/Vauxhall Meriva loses just 3% even though a replacement is due later this year. That new generation is being co-developed with PSA who will market a new C3 Picasso version of that same model. And to reflect the shift of interest by consumers from MPVs to crossovers, the new Meriva and Picasso will have a more SUV-like design, similar to the current generation Peugeot 3008 and the latest version of the Renault Espace.

Note: clicking on the model name opens the sales data page for that model; clicking year in the legend turns the display for that year on/off

Citroen_C3_Picasso-auto-sales-statistics-EuropeThe Ford B-Max with its sliding rear doors climbs back onto the segment podium despite losing 14% of its volume, as the Nissan Note falls even harder, at -31%. That means the Citroën C3 Picasso is also closing in, being the only model in the segment to actually gain volume. The two South-Korean entries Hyundai ix20 and Kia Venga both lose sales but improve their share, though they remain stuck at the bottom of the ranking, ahead of a bunch of discontinued models.


Small MPV segment 2016 Q1 2015 Q1 Change
1 Fiat 500L 22.805 26.734 -15%
2 Opel/Vauxhall Meriva 13.923 14.384 -3%
3 Ford B-Max 11.769 13.657 -14%
4 Nissan Note 11.574 16.692 -31%
5 Citroën C3 Picasso 11.364 10.812 5%
6 Hyundai ix20 8.604 10.206 -16%
7 Kia Venga 7.077 7.593 -7%
8 Toyota Verso-S 406 2.078 -80%
9 Skoda Roomster 75 6.826 -99%
10 Lancia Musa 3 1 200%
11 Subaru Trezia 1 15 -93%
Segment total 87.601 108.998 -20%