European sales 2016 Q1 small crossover segment

Small_crossover-segment-European-sales-2016_Q1-Renault_Captur-Peugeot_2008-Opel_MokkaThe small crossover segment is still the fastest growing in Europe at +30% and almost 80.000 additional sales in the first quarter of 2016. That means this segment is now bigger in volume than the midsized crossover segment was in the same period last year. The growth is fueled by new products, but also the existing models keep improving steadily, with just 3 models in the top-15 losing sales, and none more than 5%. The Renault Captur remains the best selling small crossover in Europe, but loses share as it grows by just 4%. The competition is closing in, as the Peugeot 2008 adds 10% to its volume of last year and leapfrogs the Opel/Vauxhall Mokka to take second place. Until last year, France was the biggest market for small crossovers, and the two French models benefited from their home market strength. Now they’re starting to gain popularity across Europe, including the UK, where the Captur is a top-25 player and Renault’s best selling model. A welcome success for the French brand which was almost decimated across the Channel just a few years ago.

Note: clicking on the model name opens the sales data page for that model; clicking year in the legend turns the display for that year on/off

Small_crossover-segment-European-sales-2014-Fiat_500XThe Dacia Duster is stable and holds on to its fourth place, while the Fiat 500X has finally started to take off, with record sales in March to grab the #5 spot from the Nissan Juke, down 2%. The Citroën C4 Cactus is the biggest loser of the segment, even if that means it only lost 5% of its volume. It is now under threat from the Suzuki Vitara, surging to 8th place ahead of the Jeep Renegade. The FCA twins would hold a second place when combined, leaving the Captur still untouched. The updated Ford EcoSport is up 50%, showing the mistake Ford made by thinking the Brazilian-spec version with the basic interior and the back-mounted spare wheel could face the strong competition in this segment in Europe. The Mazda CX-3 is aiming for a top-10 position and that’s not unlikely by the end of the year. It won’t be threatened by the Honda HR-V, whose sales I find a bit disappointing so far. I’m curious how the upcoming Toyota C-HR will be received, and then I mean especially its polarizing design. I personally find it too inconsistent and too busy as you can see in my YouTube video, but others seem to love it.

Also check out the subcompact crossover segment in the US, where the Jeep  Renegade steals the lead from the Buick Encore (Opel  Mokka) and the 500X continues to disappoint.

Small SUV segment 2016 Q1 2015 Q1 Change
1 Renault Captur 54.179 51.863 4%
2 Peugeot 2008 45.549 41.223 10%
3 Opel/Vauxhall Mokka 43.965 42.775 3%
4 Dacia Duster 34.774 34.400 1%
5 Fiat 500X 28.866 10.317 180%
6 Nissan Juke 28.618 29.246 -2%
7 Citroën C4 Cactus 20.839 21.877 -5%
8 Suzuki Vitara 20.656 1.481 1295%
9 Jeep Renegade 18.952 12.567 51%
10 Ford Ecosport 14.701 9.793 50%
11 Mazda CX-3 13.975 5 New
12 Honda HR-V 8.980 0 New
13 Kia Soul 3.334 3.353 -1%
14 Suzuki Jimny 3.072 2.985 3%
15 SsangYong Tivoli 2.853 2 New
16 Lada Niva 439 384 14%
17 Suzuki SX4 63 1.657 -96%
18 DR CityCross 16 33 -52%
19 Chevrolet Trax 9 111 -92%
20 Fiat Sedici 1 161 -99%
Segment total 343.841 264.233 30%


  1. Fastest growing segment in Europe for several years in the row, and the best is yet to come!
    Consider that alongside Toyota, the market is still expecting entries from VW Group (Volkswagen, Seat and Skoda) and Hyundai-Kia, plus new generations of Dacia Duster and Nissan Juke, all of them in the next 24 or so months.
    Exciting times indeed!

  2. I think that the big internal competition is not good for the VW group in future.And the Renault compensate for the new Seat with the fact that Captur (and also C4 Cactus) are manufactured in Spain.Skoda takes market share from VW on the home market.


    1. You are so right. The Fiat 500X really is an amazing car! I love each ride a lot. Aso considering the fact that short time ago, the FCA offered no competitive car in this segment, and already now they are in the second spot (Jeep Renegade and Fiat 500X in total). Well done FCA!

      1. Following that same ” logic “, adding up the 2008 and the Cactus puts PSA in the first spot and FCA in third.

  4. Normally I’m very surprised to see Mazda outside the top spots, but I can understand the position of the CX-3. It doesn’t have enough interior/luggage space compared with most competitors even if the CX-3 is larger than e.g. the Captur.

    I see a bright future for the Toyota C-HR with its ‘Juke-ish’ design. Not looking forward to the VAG models though, because according to my information they are going to use South American oriented models for their compact crossovers and the Ford EcoSport shows quality and design will suffer doing that. VAG should reconsider this with their quality already being substandard.

    1. What are your sources? Genuinely asking. If you’re thinking about the Taigun concept that they presented in São Paulo a couple of years ago, that was supposedly cancelled.

      1. Really? They were going to introduce two compact crossovers based on the CrossFox/Up! and Polo. The first one was indeed the Taigun of which VW already registred patents and the production car was finished. I can’t find anything about a possible cancellation on the internet. Well I believe you, it’s typical VW to be late with introducing new cars. Maybe the Germans saw the Renault Kwid and thought their Taigun wasn’t competitive enough?

  5. It is nice to see such an emotional segment growing fast; this is the time for the OEMs to fill their coffers. It will be interesting to see, though, if the ever tightening CO2 requirements will artificially dampen the growth (not decrease) Crossover sales as the solutions to offset that extra mass and aero become ever more expensive.

  6. FCA is doing very well in this segment in Europe. After the VW group introduces new products I expect them to release a facelift of the 500X with a renewed infotainment system. The 500X is a great product in Europe even if it doesn’t suit to the american taste.

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