European sales 2016 Q1-Q3 large SUV segment


Sales of large SUVs are picking up back as 2016 progresses. After a 9% loss in Q1 and a 15,5% increase in Q2 the segment increases again by 15,6% in Q3 to bring the year-to-date growth to 8%, better than the overall market at +7,5%. All the existing and remaining models have single digit increases or losses, as all of the segment’s growth and more can be accounted for by the arrival of the Ford Edge. This newcomer has climbed up to third place, which means we’ve had a different #3 in each of the quarters this year, while the leaders have remained unchanged so far. In Q1 the Mitsubishi Pajero was on the podium, after Q2 the Toyota Land Cruiser had taken over, and now the Edge seems dedicated to hold on to this position for the rest of the year. The Hyundai Santa Fe actually outsold the Kia Sorento in Q3 and the two platform siblings are now separated by just 65 units year-to-date.

Note: clicking on the model name opens the sales data page for that model; clicking year in the legend turns the display for that year on/off

The Edge might even be able to challenge the two South-Korean models for the segment lead next year, as it already came within 100 units of the Sorento in September. At any rate, it has taken a clear distance from its other rivals, outselling the Land Cruiser by 1.350 units in the third quarter and the Pajero by more than 1.700 units. The SsangYong Rexton appear to have peaked but is relegated to last place of the models that remain, as the Mazda CX-9 and Nissan Murano won’t be replaced by the new generations in Europe.

Also check out the midsized SUV segment in the US, where this segment is 33.5 times larger in volume than in Europe, taking 9,3% of total market volume vs. 0,35% in Europe.

Large SUV segment 2016 Q3 2015 Q3 Change
1 Kia Sorento 12.255 12.706 -4%
2 Hyundai Santa Fe 12.190 12.109 1%
3 Ford Edge 5.000 0 New
4 Toyota Land Cruiser 4.811 4.550 6%
5 Mitsubishi Pajero / Montero / Shogun 4.361 4.469 -2%
6 SsangYong Rexton 1.705 1.725 -1%
7 Mazda CX-9 144 921 -84%
8 Nissan Murano 63 524 -88%
9 Nissan Pathfinder 5 367 -99%
Segment total 40.534 37.371 8%

Click on any model to see its annual sales from 1997-2016 and monthly sales from 2012 to 2016, or use the dropdown menu in the top right of this site.

Car sales statistics are from the following countries: Austria, Belgium, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Great Britain, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Luxembourg, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland.

Sources: Manufacturers, ANDC, JATO Dynamics.

  1. Concerning the Ford Edge, round numbers each month and in total are surprising me.
    Wouldn’t it be sales to dealerships ? or tactical sales ?

    1. Hi d3ns,
      We get the data for the Edge directly from Ford, as our usual source doesn’t publish these figures yet. Unfortunately, Ford only publishes sales figures rounded to the nearest 100. We hope to get more detailed data soon, as we also have for the Mustang now.

    1. The first generation Koleos was very clearly a midsized crossover, competing with the Qashqai and Tucson. The new generation is slightly bigger, similar to the Nissan X-Trail, and I still have to decide in which class to put it. This also depends on pricing of course.

  2. I guess the issue in the first places comes that C-SUV and D-SUV are merged together.
    Here are only listed the mainstream E-SUV.

    in my opinion and the one we used when I was working at Renault:
    C-SUV : Kadjar (~4.45m) // Qashqai // C-HR …
    D-SUV : Koleos (~4.65m) // X-Trail // RAV4 …
    E-SUV : Espace (~4.85m) // Murano // Land Cruiser …

    But I agree that many times the C-SUV / D-SUV border is very thin and some customers will clearly consider the 2 segments without thinking about it

  3. @d3ns exactly. Putting C and D class together is misleading a little bit. It is difficult to compare the sales results of both segments.

    As this is “E-SUV” list then we should include Espace in here? I know that Renault is counting Espace in “segment E”, rather than Van segment.

    The same way new 3008 moved from Van to SUV.

    Bart what do you think?

    1. I think the differences between these two classes is too small not to combine them, also because there’s a lot of overlap between them. I will move the new Peugeot 3008 to the crossover segment in 2017, when the old model is out of the picture.
      The Espace will remain an MPV, no matter how hard Renault would like people to think it’s an SUV.

      1. About the last sentence, I understand your view not to follow a brand’s marketing, but when it’s about the Honda Jazz, you seem to follow Honda’s marketing. That doesn’t make sense, because we all know the Jazz is considered a small MPV (and not a subcompact car) in Europe just like for example the Opel Meriva and Nissan Note.

        In my opinion, the Renault Espace is more an SUV than the Jazz is a hatchback. And the outgoing 3008 was never really an MPV/Van like the previous 5008. So why not move the Espace like you’re moving the new 3008?

      2. I get your point, although I don’t think you can speak for everybody else (“we all know”).
        A lot of this comes down to personal opinion, I guess. To me, the Espace really isn’t SUV enough, like the first generation 3008, which also was a bit of an inbetweener. The new generation 3008 clearly has the shape of an SUV. With SUVs gaining popularity, more brands will try to move their MPVs further towards crossovers, like Citroën with the upcoming C3 Picasso and GM with the upcoming Meriva and Crossland X, so the lines will be blurred further. What should we use as a decider then? A brand’s marketing department? My personal opinion? Or the general consensus among readers?
        Perhaps we should let our readers decide about the Jazz and the Espace. I’ll set up a poll after completing all segment analyses, and will follow the outcome of the poll.

  4. Apologies for this car segment debates Bart, I imagine you have always this kind of demands among your comments. Anyway, working in the car industry, I can assure you there is as much segments as there are different people. You cannot even imagine how hard was it to define an unique segmentation between Renault and Nissan. (Nissan tracked its Qashqai in the C-HB segment for many years to get the closer possible to the Golf )

    So I fully get your point and there is no absolute truth at the end. Some marketing techniques are too dubious and obvious but cars which are exactly in between two segments could bring a headache. You can either decide (it’s your blog after all ! 🙂 ) or let the viewers decide but you will never get a full consensus.

    For instance:
    If you move Espace, then what to do with the S-Max which is very similar ?
    Are Mokka and Duster B-Suv or C-Suv ?
    The list is infinite.

  5. I think a poll is a good idea. Espace is a crossover. In my opinion not SUV (no 4×4 version) and neither a Van.

    Exactly the same situation as mentioned C3 Picasso and Meriva -> you wrote in the article that new generations will be moved to SUV category. The question is where to move Espace?

    I also think that car makers are doing what they can to blurr the lines. Skoda has started this some time ago. Confused customer is a good customer 🙂

  6. @Bart……of course the “we all know” part didn’t mean I know what every person on the planet thinks. Like others are saying, it’s difficult to categorise all cars. However, when it’s about small MPVs, European (online) magazines tend to compare the Jazz with the Meriva, Note, C3 Picasso and so on.

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