Sales of large SUVs are picking up back as 2016 progresses. After a 9% loss in Q1 and a 15,5% increase in Q2 the segment increases again by 15,6% in Q3 to bring the year-to-date growth to 8%, better than the overall market at +7,5%. All the existing and remaining models have single digit increases or losses, as all of the segment’s growth and more can be accounted for by the arrival of the Ford Edge. This newcomer has climbed up to third place, which means we’ve had a different #3 in each of the quarters this year, while the leaders have remained unchanged so far. In Q1 the Mitsubishi Pajero was on the podium, after Q2 the Toyota Land Cruiser had taken over, and now the Edge seems dedicated to hold on to this position for the rest of the year. The Hyundai Santa Fe actually outsold the Kia Sorento in Q3 and the two platform siblings are now separated by just 65 units year-to-date.
Note: clicking on the model name opens the sales data page for that model; clicking year in the legend turns the display for that year on/off
The Edge might even be able to challenge the two South-Korean models for the segment lead next year, as it already came within 100 units of the Sorento in September. At any rate, it has taken a clear distance from its other rivals, outselling the Land Cruiser by 1.350 units in the third quarter and the Pajero by more than 1.700 units. The SsangYong Rexton appear to have peaked but is relegated to last place of the models that remain, as the Mazda CX-9 and Nissan Murano won’t be replaced by the new generations in Europe.
Also check out the midsized SUV segment in the US, where this segment is 33.5 times larger in volume than in Europe, taking 9,3% of total market volume vs. 0,35% in Europe.
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