European sales 2016 Q1 midsized MPV segment

Midsized_MPV-segment-European-sales-2016_Q1-Citroen_C4_Picasso-Volkswagen_Touran-BMW_2_series_Active_TourerSales of midsized MPVs in Europe have been relatively stable in the last couple of years, alternation single digit growth and contraction, and the first quarter of 2016 is no different with sales down just one percent. That still compares negatively to the overall market, which grew by 8% in the same period. There is quite a shuffle in the ranking as a number of models has just been renewed while others are about to be renewed soon. The segment leader remains unchanged, as the Citroën C4 Picasso adds 4% to its volume and consolidates its position as last year’s challengers Renault Scenic and Volkswagen Golf Sportsvan lose 30% and 15% respectively and are out of the top-4. The Scenic will be replaced in the second half of this year, while the Sportsvan is probably cannibalized by the new generation Touran, which replaces them on the podium together with the BMW 2-series Active Tourer. The 2-series is the fastest growing model in the segment and even grabbed 2nd place in March at less than 400 units behind the Picasso, so it remains a force to be reckoned with this year.

Note: clicking on the model name opens the sales data page for that model; clicking year in the legend turns the display for that year on/off

Opel-Zafira-auto-sales-statistics-EuropeThe Ford C-Max is up 12% this quarter but still doesn’t make it onto the podium, while competition from the 2-series kicks the Mercedes-Benz B-Class down 18% and 2 spots into 7th place. The Peugeot 3008 is surprisingly stable at -4% for a model that’s due to be replaced by a more crossover-like appearance, co-developed with GM who will build the new Zafira on the same platform. The current Zafira is up an even more surprising 18%, especially considering dealers also had the previous model to sell at a discounted price last year. The Toyota Versoand Peugeot 5008 are stable after both losing volume last year and despite their age, while the Dacia Lodgy continues to improve, passing the Kia Carens. After a 23% gain last year thanks to its facelift, the Toyota Prius+ is back down again 14% as the Prius sedan has been replaced by an even more efficient generation.

Midsized MPV segment 2016 Q1 2015 Q1 Change
1 Citroën C4 (Grand) Picasso 29.797 28.776 4%
2 Volkswagen Touran 28.341 22.158 28%
3 BMW 2-series Active/Gran Tourer 26.959 16.791 61%
4 Ford (Grand) C-Max 23.874 21.349 12%
5 Volkswagen Sportsvan 23.099 27.129 -15%
6 Renault (Grand) Scenic 19.893 28.518 -30%
7 Mercedes-Benz B-Class 17.557 21.496 -18%
8 Peugeot 3008 17.054 17.692 -4%
9 Opel/Vauxhall Zafira 14.630 12.438 18%
10 Toyota Verso 8.619 8.514 1%
11 Peugeot 5008 8.001 7.874 2%
12 Dacia Lodgy 5.989 5.268 14%
13 Kia Carens 5.540 5.857 -5%
14 Toyota Prius+ 1.744 2.023 -14%
15 Mazda5 84 2.185 -96%
16 Seat Altea 60 4.879 -99%
17 Volkswagen Golf Plus 2 5 -60%
18 Chevrolet Orlando 1 20 -95%
Segment total 231.244 232.972 -1%


  1. It’s interesting how most everyone just makes a barely-different, seven-seat “Grand” version of their 5-seat MPVs with the exception of VW, which continues to differentiate the Golf SV and Touran more, and split their sales in reporting. Seems to be working for consumers, though!

    Also, on a side-note, I remember when VW was considered a laggard in the MPV game a while back…

  2. @Krzysztof – Well I can’t say minus 15% for a two year old model is a great achievement when the entire market is only down 1%. Like Bart mentioned in the article, it looks like both VWs fight for the same customer as many models from VW Group do.

    @Bart – Speaking about the Golf Sportsvan, why do you think it’s a mid-sized MPV? Looking at the size it’s more a competitor for the Meriva and so on as the Golf Plus was too. And why do you think the 3008 is an MPV? I consider it being Peugeot’s answer for the Nissan Qashqai and therefore a mid-sized SUV/Crossover. The 5008 is their MPV.

    The BMW 2-series AT/GT is a hit. I’m not surprised, because they’re always successful offering alternatives for Mercedes and even people who buy a 99% functional car are susceptible for the BMW logo.

    1. The largest market for midsized mpvs and large mpvs is in France.So i think that is the reason that they don’t care about the fwd on Bmw 2 active tourer.I don’t know about the sales on the german market so i think theoretically.After the devastating growth in sales volume of the new Espace i think that after the launch of the new grand scenic on the Paris motor show this year the new scenic will go fast on the top.Because the new one is the small version of the Espace but cheaper.

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