The midsized MPV segment in Europe continues to shrink in 2016, with sales down 3% for the full year and down an even more painful 7% in Q4. In both periods, 7 models of the top-10 lost volume and in Q4 six of those did that with double digits. The top of the ranking is completely reshuffled from 2015 as the former numbers 1, 2 and 3 are now down to 2nd, 6th and 4th place. The Volkswagen Touran took the lead of the segment for the first time ever in Q3 and held on to it for the full year. This is the first time ever that a French car does not lead the midsized MPV segment, as the Citroën C4 Picasso loses 4% and the Renault Scenic is the biggest loser of the remaining models in the segment as its new generation is about to hit showrooms. As a result, we now find an MPV from a luxury brand on the podium for the first time ever: the BMW 2-Series Active and Gran Tourer.
Note: clicking on the model name opens the sales data page for that model; clicking year in the legend turns the display for that year on/off
To underscore Volkswagen’s dominance in the segment: it’s the only brand of the top players that separates its 5-seater and 7-seater models into different nameplates, while the others combine them under a single nameplate. The German brand holds a 22,6% share of the segment, 10% higher than its nearest rival. Still, it doesn’t get two models on the podium, as the Golf Sportsvan is cannibalized by its larger sibling and loses 15% of its sales compared to last year. It does manage to stay ahead of the Ford C-Max and the Scenic, though. The Peugeot 3008 has been replaced by a new SUV version, and we don’t have an exact split between the two versions but have made an educated estimate, which sets the outgoing MPV between the Mercedes-Benz B-Class and the Opel/Vauxhall Zafira.
The Toyota Verso closes the top-10 with almost stable sales, distancing the Peugeot 5008 which will also be replaced by a crossover in 2017. The Dacia Lodgy adds 22% in Q4 to finish the year with an increase of 15%, breaking free from the Kia Carens which is down 7%. The Toyota Prius+ is in last place of the remaining models with sales down 6% now that the new generation Prius sedan is available.
For 2017 we can expect the new generation Grand Scenic to follow the short version into Renault showrooms, and the VW Sportsvan will get a slight facelift, but besides the disappearing of the 3008 and 5008 from this segment, there won’t be much news this year. Ford could surely do with a new generation C-Max, but logically it prioritizes the new Focus and a crossover below the Kuga which will be specially developed for Europe as opposed to the only moderately successful EcoSport.
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