Sales of small MPVs in Europe are slowing down fast, as customers are switching away from these roomy alternatives to subcompact hatchbacks in favor of the more trendy crossovers that are gaining popularity quickly. And the manufacturers are giving the people what they need: there are no new models entering the segment, and the existing models that are due to be redesigned are all switching to a more SUV-like design. All of the top-5 players in this segment also have a crossover model in their line-up and all of those are outselling their MPV counterparts, making this segment a difficult business case to spend money on developing a next generation small MPV. As a result of that, the aging segment (not only in terms of model age, but also the age of the prospective buyers) is down 15% in the first half of 2016, dipping below 200.000 sales as only one of the players in this segment sells more than it did last year, and by a tiny margin.
Note: clicking on the model name opens the sales data page for that model; clicking year in the legend turns the display for that year on/off
The Fiat 500L increases its share of the segment to 28% with sales down just 3%, while the Opel/Vauxhall Meriva is down 7% as its new generation will get more crossover-like design as it arrives within a few months’ time, together with its Citroën twin C3 Picasso. Despite that, the Picasso gains 500 sales on last year and closes in on the third place of the Ford B-Max with the sliding rear doors, down 8%. The Nissan Note is the biggest loser of the top-5, losing a quarter of its volume and dropping two places into the #5 position, but even the Hyundai ix20 outsold the Note in Q2, so it might lose yet another position by year-end. The Kia Venga carries the red lantern for models that are still on sale as we speak, the other four models have already been discontinued.
Small MPV segment
Citroën C3 Picasso
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