The midsized MPV segment in Europe has been very stable in volume for the past couple of years, alternating single digit growth and contraction, and continues that stability in the first half of 2016 with sales up just one percent. That still compares negatively to the overall market, which grew by 8,8% in the same period. Individual model sales are much less stable, with a few big winners and one big loser in the segment. The leader is unchanged for now, as the Citroën C4 Picasso actually gains share with a 5% increase, but it’s under heavy pressure from the new generation Volkswagen Touran, which is up 37% on its previous generation last year and outsold the Picasso by 150 units in Q2. If the Touran manages to grab the segment title by year-end, that would be the first time for the model, whose highest ranking so far has been a 2nd place in 2004 when the first generation was still fresh. The biggest winner in the first half is the BMW 2-Series Active/Grand Tourer, adding 56% to its volume of last year, when the 7-seater was not yet available and the Active Tourer was still in start-up mode. A third place in the segment is nonetheless an impressive performance for the premium-priced model from a brand that has had no offering in the segment before.
Note: clicking on the model name opens the sales data page for that model; clicking year in the legend turns the display for that year on/off
The Volkswagen Sportsvan feels some cannibalization from the Touran, but holds on to its position above the Renault Scenic, as the latter is down almost a quarter. The new generation Scenic has been revealed at the Geneva Auto Show last March and will be in showrooms within the next few months. When the redesigned Grand Scenic 7-seater is available too, the model should be able to challenge for the leadership of the segment it has made so popular. The Ford C-Max gains some share year-on-year, but drops from 4th place in Q1 to #6 for the half, while the Mercedes-Benz B-Class loses share as it ages and feels the competition from BMW. The Peugeot 3008 will be renewed later this year and will be more crossover-like, so may move to the mid-sized SUV segment. It stays ahead of the Opel/Vauxhall Zafira, up 5% despite also being due for a redesign.
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