Sales of premium midsized SUVs in Europe slow down their impressive growth rate in Q3, with sales up 13% for the quarter, compared to 29% in the first half of 2015. This means the segment has already added over 50.000 units of volume so far this year. Much of this growth comes from new entrants to the segment, but also from the segment leader this year: the Volvo XC60. With an increase of 29% and almost 13.000 added sales, the XC60 looks unbeatable for the rest of the year , even though the Audi Q5 outsold it in August and was only 1.000 units behind in the third quarter.
The Range Rover Evoque has suddenly lost a third of its volume in Q3, after gaining 11% in the first half. The Evoque will be facelifted slightly, without much changes to its exterior design, and the addition of a convertible won’t make much of an impact sales-wise, as our readers agreed in the poll. Another reason for the Evoque slowdown could be cannibalization from the Land Rover Discovery Sport, although that model still hasn’t found traction in the way that I had expected from it, especially considering it’s the only model in the segment that offers a 7-seater option. For now, it doesn’t threaten the BMW in its fourth place of the segment, and instead the Porsche Macan even outsold the Discovery Sport in Q3. The Macan leapfrogged the BMW X4 for sixth place of the segment, but the gap to the Land Rover is too wide to close in the last three months of the year.
The new Mercedes-Benz GLC makes its first appearance in the ranking, causing the outgoing to rack up just 1.187 sales in Q3. With a much improved design from the square GLK-looks that never really caught on, the GLC should be able to fight for a top-5 position in 2016. I don’t think Mercedes-Benz expects anything less from the model. The changeover at Mercedes opens up an opportunity for the Lexus NX to grab 8th place by the end of the year.
2015 January – September premium midsized SUV sales Europe
Sales of premium compact SUVs accelerate their downfall, as the Mercedes-Benz GLA is now on the market for more than 1,5 years and two other models are due to be replaced soon. That leaves the Audi Q3 firmly in command, with sales of the facelifted version up 17,5% in Q3 and 9% for the year so far. It improves its share of the segment to over 37%, similar to the share it held in 2013 when there were only 3 players in the segment.
The GLA consolidates its second place, but appears unable to grab first place, while the Mini Countryman and Paceman lose 27% of their volume due to intensified competition and because they’re starting to show their age as most of the rest of the Mini line-up has been renewed.
Meanwhile, sales of the BMW X1 have come to a virtual halt with only 3.700 units sold in Q3, just a quarter of what it sold in the same period last year. But that’s not very surprising when you keep in mind that the all-new X1 has already been revealed and will arrive in showrooms shortly.
2015 January – September premium compact crossover sales Europe
Click on any model to see its annual sales from 1997-2014 and monthly sales in 2012, 2013, 2014 and 2015, or use the dropdown menu in the top right of this site. Sources: Manufacturers, ANDC, JATO Dynamics.
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