European sales 2014 January – September Premium large car segment


The premium large car segment has lost some ground in the third quarter, as year-to-date sales are down by 1.500 units after being ahead by 12.000 units after the first half of 2014. The third quarter loss is almost entirely due to the slowdown of the two leaders of the segment Mercedes-Benz E-Class and BMW 5-series.

TEuropean-car-sales-statistics-premium-large-segment-2014-Mercedes_Benz_E_Class-BMW_5_series-Audi_A6he ranking has fluctuated this quarter with the 5-series down to third place in July before rebounding to the top spot in August, when the E-Class was down in third place. But an excellent month of September secured the top spot of the segment for the Benz year-to-date. With the Audi A6 outselling the 5-series for the quarter, the E-Class looks set to hold on to it until the end of the year. The model last finished on top of the ranking in 2009 and 2010 before the 5-series took over. It’s been even longer for the A6, as the Audi last topped the premium large car segment in 2007 and it doesn’t look like the current generation will repeat that excellent performance of its predecessor.

European-car-sales-statistics-premium-large-segment-2014-Volvo_V70-Jaguar_XFSimilar to the midsized premium car segment, Volvo is best of the rest after the German Big 3, and the V70 is actually the biggest gainer of the top-6, improving its share of the segment to 10,9%. Behind the V70, the Jaguar XF continues its impressive form, holding on to its 2% loss on its record year of 2013. Bear in mind that the XF was introduced in 2008 and has only been slightly updated since.

European-car-sales-statistics-premium-large-segment-2014-Tesla_Model_SThe Tesla Model S is much fresher, being introduced just last year, but after its impressively successful introduction, the Model S seems to lose momentum already. This may be due to the fact that only a few European countries offer subsidies and tax reductions on EVs, with Norway and The Netherlands leading the way. Others , like Spain and Belgium, have no incentives to jumpstart sales of electric vehicles or plug-in hybrid vehicles. The Model S has dropped to 9th place in the third quarter and needs to keep up the pace if it wants to hold on to its 7th spot by the end of the year.

In the third quarter, the Mercedes-Benz CLS and its two main rivals BMW 6-series and Audi A7 were within 30 sales of each other, which means especially the CLS is taking a hit on last year’s sales.

The Maserati Ghibli shows no signs of slowing down, topping 1.000 sales for the third consecutive month and firmly in 10th position where it will finish the year. In July, the Ghibli even outsold the Model S, which had a terrible two summer months.

PREMIUM LARGE CAR 2014 Jan-Sep 2013 Jan-Sep Change
1. Mercedes-Benz E-Class 78.477 80.429 -2%
2. BMW 5-series 75.398 81.421 -7%
3. Audi A6/S6/RS6/Allroad 64.649 63.490 2%
4. Volvo V70/XC70 32.981 28.320 16%
5. Jaguar XF 16.049 16.401 -2%
6. Mercedes-Benz CLS 7.330 11.737 -38%
7. Tesla Model S 6.785 1.290 426%
8. BMW 6-series 6.245 6.877 -9%
9. Audi A7/S7/RS7 6.193 7.062 -12%
10. Maserati Ghibli 3.359 19 new
11. Volvo S80 2.267 2.479 -9%
12. Lexus GS 1.729 1.501 15%
13. Lancia Thema/Chrysler 300C 388 2.124 -82%
14. Infiniti Q70 91 264 -66%
Segment total 301.945 303.452 0%


Click on any model to see its annual sales from 1997-2013 and monthly sales in 2012, 2013 and 2014, or use the dropdown menu in the top right of this site. Sources: Manufacturers, ANDC, JATO Dynamics.