The success of small crossovers is not hurting sales of midsized models, as these types of vehicles enjoyed an increase of 10% in the first half of 2014, exactly the same growth rate of compact cars, the segment most buyers of these vehicles are expected to switch away from.
The new generation Nissan Qashqai, the traditional leader of the segment, has helped the model reduce its sales decline to just 3%, which will undoubtedly be turned into a sales increase by the next quarter, let alone by the end of the year. The Qashqai is on its way to a record year, breaking the 208.649 units it sold in 2011, the second of four consecutive years (and counting) above the 200.000 mark.
The Volkswagen Tiguan continues to impress and is enjoying its best first half ever, which means 2014 could be a record year for the already 7-year-old model. The rest of the top-5 ranking remains unchanged, with the South-Korean Hyundai-Kia models each up just 3%. Both have recently been updated slightly, but considering the exterior changes are only minor, I’m afraid it won’t be enough to keep them ahead of the increased competition from crossovers like the new Qashqai, Ford Kuga, Mazda CX-5 and Toyota RAV4. These last three each showed increases of more than 30% on last year and have pushed the Honda CR-V down from 7th place to 9th.
The redesigned Skoda Yeti has improved from 9th position in the first quarter to 6th for the first half of 2014, the same position it held in 2012 and all of last year. The new Suzuki S-Cross continues its impressive performance to hold on to a top-10 position ahead of both Mitsubishi’s. The Outlander was actually in the top-10 ahead of the S-Cross and ASX for the second quarter and is on track to improve even further on its impressive performance last year, thanks to its PHEV Plug-in Hybrid version.
The new Jeep Cherokee, which has shrunk from a large body-on-frame SUV to a more car-like unibody crossover in the midsized segment, was already the American brand’s best selling model in June, just ahead of the Grand Cherokee and even the Compass and Wrangler combined. It has its eyes set on a top-15 position for the end of the year and maybe even better next year. Adding that to its success in the US and Canada already, that would silence those who criticized the Cherokee’s styling without having seen the model in real life.
Citroën C4 Aircross
Suzuki Grand Vitara
Click on any model to see its annual sales from 1997-2013 and monthly sales in 2012, 2013 and 2014, or use the dropdown menu in the top right of this site. Sources: Manufacturers, ANDC, JATO Dynamics.
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