European sales 2014 first half midsize segment

The new generation VW Passat

European sales in the midsized segment have declined further in the second quarter of 2014 to show a loss of 5% over the first half. The Volkswagen Passat shows a smaller decline than the overall segment, even though its new generation has already been introduced to the press and will hit showrooms in the last quarter of this year.

Of only five models increasing their sales on last year, the Opel/Vauxhall Insignia is the fastest growing with sales up over one third thanks to a facelift and modernized engines. The second fastest gainer is the Skoda Superb, which also has been updated recently, and which could repeat the remarkable performance of its smaller sibling Skoda in the compact segment by ending the year on the podium of the midsize segment. It’s already leapfrogged the Peugeot 508 into fourth position and has its sights set on the Ford Mondeo.

Belgian production of the current generation Mondeo has already ended in July. After the summer break, Ford will start production of the new generation Mondeo in Spain, but that model won’t hit showrooms until December, leaving it vulnerable to be passed by the Skoda Superb.

Ford-Mondeo-2015-European-car-sales-midsized-segmentAs the new Passat and Mondeo are set to enter showrooms at around the same time, it would be interesting to see how they are received by the public. The Passat is another design evolution, while design of the Mondeo was widely praised in the U.S. when it was introduced as the Fusion in 2012. That’s right, the Mondeo’s design is already 2,5 years old when it’s finally sold in Europe. Will it still be fresh enough to break loose from its pursuers and maybe even threaten the Insignia in 2015?

The Mazda6 seems to peak at its current level, and has held on to the title of best-selling Asian midsized model in Europe, which it took from the Toyota Avensis in the first quarter of the year.

Amazingly, the Renault Laguna, an already six-year-old design which has never been able to hit the sales levels of its predecessors, has benefited from an excellent month of June for almost all models of the Renault brand to actually increase sales in the first half of 2014. This is the model’s first increase since 2008, the current generation’s first full year on the market.

2014-H1 2013-H1 Change
1. Volkswagen Passat 80.409 81.482 -1%
2. Opel/Vauxhall Insignia 51.401 38.206 35%
3. Ford Mondeo 26.342 25.091 5%
4. Skoda Superb 24.118 21.682 11%
5. Peugeot 508 22.909 32.572 -30%
6. Mazda6 17.289 16.517 5%
7. Toyota Avensis 15.247 19.309 -21%
8. Hyundai i40 13.821 16.766 -18%
9. Citroën C5 10.547 14.477 -27%
10. Renault Laguna 10.313 9.852 5%
11. Citroën DS5 7.045 11.550 -39%
12. Subaru Legacy/Outback 3.497 4.073 -14%
13. Honda Accord 1.831 2.794 -34%
14. Kia Optima 1.611 1.913 -16%
15. Opel/Vauxhall Ampera 438 1.224 -64%
16. Chevrolet Malibu 310 941 -67%
17. Renault Latitude 260 350 -26%
18. Seat Exeo 205 4.780 -96%
19. Suzuki Kizashi 152 302 -50%
Segment total 287.593 303.579 -5%

Click on any model to see its annual sales from 1997-2013 and monthly sales in 2012, 2013 and 2014, or use the dropdown menu in the top right of this site. Sources: Manufacturers, ANDC, JATO Dynamics.