European sales 2014 first half Coupe segment

Nissan-370Z-auto-sales-statistics-EuropeAfter a decline of 31% in 2013, the coupe segment in Europe sinks even further down this year, losing another quarter of its volume in the first six months. Again, all models in the top-10 are down double digits, with the exception this time of the Nissan 370Z thanks to a facelift. This is however still the slowest seller of the top-10.

The top-5 ranking remains stable, with the Opel/Vauxhall Astra GTC still in charge of the segment, and the Renault Megane Coupe and VW Scirocco completing the podium.

The Toyota GT86 and Subaru BRZ twins are already back down again, as customers eagerly await a convertible version of either one of them. Rumors are, that Toyota would like to build one, but is dependent on Subaru, who actually builds both cars.

The Camaro may be the best performing Chevrolet with sales down “just” 12%, as the South-Korean models all suffer bigger losses due to the announcement of the brand’s withdrawal from the market next year. The Camaro and Corvette are here to stay, according to General Motors.

COUPE SEGMENT 2014-H1 2013-H1 Change
1. Opel/Vauxhall Astra GTC 7.976 10.197 -22%
2. Renault Megane Coupe 6.353 7.871 -19%
3. Volkswagen Scirocco 4.884 6.448 -24%
4. Peugeot RCZ 3.412 4.203 -19%
5. Toyota GT86 1.701 3.109 -45%
6. Renault Laguna Coupe 579 923 -37%
7. Chevrolet Camaro Coupe 465 531 -12%
8. Hyundai Veloster 443 1.836 -76%
9. Subaru BRZ 352 501 -30%
10. Nissan 370Z Coupe 287 242 19%
Segment total 26.908 36.574 -26%


BMW-4_series-coupe-European-sales-coupe-segmentAs predicted in the 2013 coupe ranking, the BMW 4-series has taken the lead of the segment, and it’s done so by an enormous margin, outselling the Mercedes-Benz C-Class coupe by almost a 2,5 to 1 ratio. The smaller 2-series Coupe, the successor of the 1-series Coupe, has moved into third place, handing the Bavarians the title of Europe’s biggest seller of coupe models.

The Audi TT remains flat, even though the model’s third generation has already been introduced at the Geneva Autoshow in March, and it even passes the A5 coupe, which probably suffers from increased competition out of Munich.

There’s a new entrant to the segment, as the Jaguar F-type Coupe has been introduced in the beginning of this year, and the British coupe is already challenging the Porsche Cayman for ninth place, and outselling the small Porsche in the second quarter. Jaguar would like the F-type to be a challenger to the 911, but that seems like a stretch for the strikingly good-looking model.

PREMIUM COUPE SEGMENT 2014-H1 2013-H1 Change
1. BMW 4-series Coupe 15.495 15 new
2. Mercedes-Benz C-Class Coupe 6.389 7.703 -17%
3. BMW 2-series Coupe 5.705 0 new
4. Mercedes-Benz E-Class Coupe 4.961 5.324 -7%
5. Audi TT Coupe 4.670 4.655 0%
6. Audi A5/S5/RS5 Coupe 4.571 6.073 -25%
7. Porsche 911 Coupe 4.401 3.593 22%
8. BMW 6-series Coupe 3.344 3.550 -6%
9. Porsche Cayman 1.678 1.574 7%
10. Jaguar F-type Coupe 1.182 0 new
Segment total 55.071 40.951 34%

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