The midsized MPV segment in Europe declined 9% in 2013, with only one model in the top 8 improving year-on-year.
The Renault Scenic and Grand Scenic have held on to the top spot, but are threatened by the Ford C-Max and Grand C-Max, despite being facelifted in the first half of 2013. The last spot on the podium still belongs to the Volkswagen Touran, but is likely to be taken by the all-new Citroën C4 Picasso and Grand Picasso this year. The stylish French MPV’s have hit a chord in the market, as sales where up 65% in the last quarter of 2013.
Another model that has done well in the last quarter is the Opel/Vauxhall Zafira, thanks to a minor facelift and modernized engines.
The biggest winner of the segment is the Kia Carens, thanks to a Peter Shreyer redesign, which has replaced its totally forgettable predecessor. But as Kia’s tend to peak shortly after a redesign, and then fall back just as quickly, I don’t expect the Carens to top 10.000 sales in 2014.
The Dacia Lodgy has stormed up the charts since its introduction in 2012, but sales have cooled in the second half of 2013, down every month since June. The upcoming introduction of the Logan MCV station wagon may have something to do with it.
Despite high expectation from the importer and the lowest price of the segment, the Chinese Landwind CV9 has not been able to meet its target of 1.500 sales in 2013, and it doesn’t look like it will get to that kind of annual figures anytime soon.
The Volkswagen Golf Plus will be replaced by the Volkswagen Golf Sportsvan in 2014. Don’t let the name fool you, though. Its styling is far from sporty or dynamic, especially when compared to the Citroën C4 Picasso.
In 2014, the Ford C-Max and both Peugeots, the 3008 and 5008 will be facelifted. The venerable VW Touran, which has been on sale since 2003 with facelifts in 2006 and 2010, won’t be replaced until 2015. The Seat Altea won’t be replaced at all, and the same goes for the Chevrolet Orlando, when the brand will exit the European market next year.
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