European car sales analysis January 2022 – brands

In January 2022, sales of passenger cars in Europe declined another 11.3% on a historically low January 2021, to just 742,600 units. The main driver of this continued decline is the supply shortages due to distruptions in the supply chain and a worldwide shortages in semiconductors. Among the five major markets, only Italy (-19.7%) and France (-18.6%) showed double digit declines, while Spain (+1.0%), Germany (+8.5%) and especially the UK  (+27.5%) shows growth. Biggest gainers are Slovakia (+72.6%), Romania (+55.5%), Iceland (+52.7%) adn Cyprus (+32.0%), while the biggest losers are Greece (-28.9%), Norway (-22.8%), Italy and France.

Car models (hatchback, sedan, stationwagon, coupe and convertible) were outsold by crossovers for the second time in a row and ever as their sales drop 20.3% and their market share drops to a record low 46.4%. Crossovers and SUVs outperform at +1% and for the first time ever top 50% market share. MPV sales continue to decline at -27.8% to 3.4% share. Plug-in vehicles (EVs and PHEVs) reached new highs, with PHEVs up 9% and BEVs up 73% to a combined total of nearly 150,000 registrations, for a combined market share of 20.1%.

January 2022 Manufacturers

Volkswagen Group maintains its market share stable at 25% with sales down 11.5% while its closest rival Stellantis loses 1.3 percentage points to 20.2% and Renault-Nissan is down 13%, losing 0.2 percentage points of market share to 11.8%. Best performing manufacturer in the top-12 is Hyundai-Kia as they had a steady supply of semiconductors, allowing them to grow their sales by 14.7 and add 2.1 percentage points of market share to 9.1%, passing BMW AG which is down 10.3%. Toyota Motor also gains market share with sales down 9%, but Mercedes AG is down 17.6%, Ford Motor Company is down 23.3%, Geely Group is down 19.5%, Suzuki is down 27.3% and Tata Motors is down 22.2%.

Big winners among manufacturers are Mahindra & Mahindra with its SsangYong brand at +157.8%, SAIC at +146.2%, Honda at +44% and Aston Martin at +36.2%.

Group jan-22 jan-21 change
1 Volkswagen Group 184.777 208.723 -11,5%
2 Stellantis 148.965 179.328 -16,9%
3 Renault-Nissan 87.333 100.439 -13,0%
4 Hyundai-Kia 66.915 58.357 14,7%
5 BMW AG 57.642 64.286 -10,3%
6 Toyota Motor 52.440 57.619 -9,0%
7 Mercedes AG 44.009 53.388 -17,6%
8 Ford Motor Comp. 37.146 48.429 -23,3%
9 Geely Group 20.572 25.547 -19,5%
10 Suzuki 9.474 13.030 -27,3%
11 Mazda 9.301 8.356 11,3%
12 Tata Motors 6.525 8.384 -22,2%
13 Honda 5.088 3.534 44,0%
14 SAIC 4.976 2.021 146,2%
15 Mahindra & Mahindra 1.807 701 157,8%
16 Subaru Corp. 1.127 1.044 8,0%
17 Tesla Motors 820 1.697 -51,7%
18 Aston Martin 188 138 36,2%
19 General Motors 93 58 60,3%

January 2022 Brands

In the brands ranking, VW keeps its share almost stable at 10.7% and easily holds on to the top spot, over 30,000 deliveries ahead of the #2 Toyota, down 8.6%. This is the third time ever the Japanese brand is in second place in Europe, after last July and August. Peugeot completes the podium despite sales down 21.3%. BMW remains the best selling luxury brand in fourth place, despite a 20.1% decline in deliveries, just ahead of Mercedes-Benz at -16.9% and Audi at +2.9%. Renault, Skoda and Ford continue to lose market share, while Kia, Dacia and Hyundai improve their sales on last year. Opel/Vauxhall gains market share at -9.9%, staying ahead of Fiat and Citroën. Biggest winners in the top-25 are Cupra (+43.4%), Mini (+40.6%) and Porsche (+34.3%), while the biggest losers are Seat (-33.9%), Nissan (-31%) and Suzuki (-27.3%).

Other great performers are SAIC MG (#27, +153.7%), SsangYong (#33, +171.6%), DR Motor (#35, +219.7%) and Alpine (#45, +139%), while Smart (#32, -31%) and Tesla (#40, -51.7%) are struggling. Tesla is even outsold by Polestar (#38, -5.5%) and Lynk & Co (#36, new). Lancia (#29, -19.4%) still outsells DS (#30, +13.3%) and Alfa Romeo (#34, -17.4%), while Lexus (#31, -15.4%) beats Jaguar (#37, -28.1%).

Among other Chinese newcomers, Hongqi does best at #46, ahead of BYD at #49, Aiways at #52, Xpeng at #56, Nio at #58 and Seres at #59.

Brand jan-22 jan-21 change
1 Volkswagen 80.185 90.720 -11,6%
2 Toyota 49.643 54.312 -8,6%
3 Peugeot 48.260 61.298 -21,3%
4 BMW 43.032 53.884 -20,1%
5 Mercedes-Benz 42.200 50.766 -16,9%
6 Audi 41.071 39.899 2,9%
7 Renault 39.199 48.488 -19,2%
8 Skoda 38.483 46.338 -17,0%
9 Ford 37.146 48.428 -23,3%
10 Kia 36.078 30.230 19,3%
11 Dacia 30.874 28.363 8,9%
12 Hyundai 30.764 28.126 9,4%
13 Opel/Vauxhall 30.611 33.985 -9,9%
14 Fiat 28.386 32.947 -13,8%
15 Citroën 24.710 32.877 -24,8%
16 Volvo 17.926 24.203 -25,9%
17 Seat 16.967 25.661 -33,9%
18 Mini 14.545 10.345 40,6%
19 Nissan 13.313 19.283 -31,0%
20 Suzuki 9.474 13.030 -27,3%
21 Mazda 9.301 8.356 11,3%
22 Jeep 8.815 9.274 -4,9%
23 Porsche 7.515 5.595 34,3%
24 Cupra 5.458 3.805 43,4%
25 Land Rover 5.233 6.588 -20,6%
26 Honda 5.088 3.534 44,0%
27 SAIC MG 4.950 1.951 153,7%
28 Mitsubishi 3.597 4.165 -13,6%
29 Lancia 3.269 4.054 -19,4%
30 DS 3.071 2.710 13,3%
31 Lexus 2.797 3.307 -15,4%
32 Smart 1.809 2.622 -31,0%
33 SSangYong 1.752 645 171,6%
34 Alfa Romeo 1.513 1.832 -17,4%
35 DR Motor 1.461 457 219,7%
36 Lynk & Co 1.346 1 134500,0%
37 Jaguar 1.292 1.796 -28,1%
38 Polestar 1.224 1.295 -5,5%
39 Subaru 1.127 1.044 8,0%
40 Tesla 820 1.697 -51,7%
41 Bentley 376 256 46,9%
42 Maserati 311 331 -6,0%
43 Ferrari 279 271 3,0%
44 Aston Martin 188 138 36,2%
45 Alpine 184 77 139,0%
46 Hongqi 175 0 New
47 Lamborghini 174 184 -5,4%
48 Lada 166 62 167,7%
49 BYD 96 0 New
50 Lotus 76 47 61,7%
51 Genesis 73 1 7200,0%
52 Aiways 67 69 -2,9%
53 Alpina 67 63 6,3%
54 Rolls Royce 65 57 14,0%
55 Chevrolet 63 27 133,3%
56 Xpeng 63 9 600,0%
57 Mahindra 55 56 -1,8%
58 Nio 55 0 New
59 Seres 31 0 New
60 Cadillac 30 28 7,1%
61 Great Wall 26 50 -48,0%
62 Maxus 26 70 -62,9%
63 Morgan 20 16 25,0%
64 Dodge 13 11 18,2%
65 JAC 11 2 450,0%
66 Chrysler 3 9 -66,7%
67 Bugatti 1 2 -50,0%

European car sales statistics are from the following countries: Austria, Belgium, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Luxembourg, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland, United Kingdom. They exclude vehicles registered as commercial vehicles. Source: ANDC, JATO Dynamics