European car sales analysis February 2022 – brands

In February 2022, sales of passenger cars in Europe declined another 5.5% on a historically low February 2021, to just under 800,000 deliveries. The bright news is that this is half the decline of January and the total figure is up slightly on January as well. Among the five major markets, Italy and France recorded double digit losses (-22.6% and -13.0% respectively), while the UK (+15.0%), Spain (+6.6%) and Germany (+3.2%) saw growth. Biggest gainers are Iceland (+47.3%), Portugal (+39.2%), Romania (+24.9%) and Cyprus (+23.2%), while the biggest losers are Norway (-23.8%), Finland (-22.9%), Italy and Slovenia (-21.3%).

Car models (hatchback, sedan, stationwagon, coupe and convertible) were outsold by crossovers for the third time in a row and ever as their sales drop 14.6% and their market share is up just 0.1 percentage points from last month’s record low of 46.4%. Crossovers and SUVs outperform at +7.1% but drop back below the 50% market share hit last month, at 49.5%. MPV sales continue to decline at -8.3% to 3.9% share.

February 2022 Manufacturers

Volkswagen Group loses market share again at 23.7% with sales down more than double the market decline at -12.6% while its closest rival Stellantis loses even more at -17.1% and Renault-Nissan is the best performer in the top-3, down 10.6%, losing 0.6 percentage points of market share to 11.2%. Hyundai-Kia beats them all with sales up an impressive 26.9% to gain 1.4 percentage points of market share, now less than 2 percentage points away from a top-3 position. The South-Koreans distance BMW AG and Toyota Motor Company, both up by single digits and growing their share, while Mercedes AG loses sales but gains market share and Ford Motor Company and Geely Group trail the market by a small margin. Tesla Motors is the best performing manufacturer with sales up 187% to grab 2% market share, while Suzuki is in trouble with sales down 26.2%. That puts it under pressure from Mazda, up 7.3%. Honda is another strong performer at +66.4% now that the new generation HR-V has arrived in Europe, moving back ahead of Tata Motors, down 38.6%. SAIC is up 146%, distancing Subaru Corporation which is up 1.6%. Despite its pending sale fell through and bankruptcy is looming, SsangYong still managed a strong uptick in deliveries in Europe, pushing Mahindra & Mahindra up 86.2%.

Group feb-22 feb-21 change 2022 share 2021 share YTD 2022 YTD 2021 change
1 Volkswagen Group 188.757 215.999 -12,6% 23,7% 25,6% 373.534 426.432 -12,4%
2 Stellantis 164.879 198.834 -17,1% 20,7% 23,6% 313.846 377.642 -16,9%
3 Renault-Nissan 88.709 99.178 -10,6% 11,2% 11,8% 176.042 199.617 -11,8%
4 Hyundai-Kia 74.739 58.881 26,9% 9,4% 7,0% 141.654 117.238 20,8%
5 BMW AG 59.246 57.018 3,9% 7,4% 6,8% 116.888 121.304 -3,6%
6 Toyota Motor 56.069 53.686 4,4% 7,0% 6,4% 108.509 111.305 -2,5%
7 Mercedes AG 47.027 47.778 -1,6% 5,9% 5,7% 91.075 101.166 -10,0%
8 Ford Motor Comp. 40.841 44.470 -8,2% 5,1% 5,3% 77.987 92.899 -16,1%
9 Geely Group 22.550 24.456 -7,8% 2,8% 2,9% 43.122 50.003 -13,8%
10 Tesla Motors 15.872 5.523 187,4% 2,0% 0,7% 16.692 7.220 131,2%
11 Suzuki 10.695 14.486 -26,2% 1,3% 1,7% 20.169 27.516 -26,7%
12 Mazda 9.528 8.882 7,3% 1,2% 1,1% 18.829 17.238 9,2%
13 Honda 5.621 3.378 66,4% 0,7% 0,4% 10.709 6.912 54,9%
14 Tata Motors 4.736 7.717 -38,6% 0,6% 0,9% 11.261 16.101 -30,1%
15 SAIC 3.495 1.421 146,0% 0,4% 0,2% 8.472 3.442 146,1%
16 Subaru Corp. 1.403 1.381 1,6% 0,2% 0,2% 2.530 2.425 4,3%
17 Mahindra & Mahindra 1.255 674 86,2% 0,2% 0,1% 3.062 1.375 122,7%
18 Aston Martin 87 83 4,8% 0,0% 0,0% 275 221 24,4%
19 General Motors 65 74 -12,2% 0,0% 0,0% 158 132 19,7%

February 2022 Brands

In the brands ranking, VW is down to just 10% share but easily holds on to the top spot, as Toyota celebrates a second consecutive month in second place with sales up 4.5%. This is the fourth time ever the Japanese brand is in second place in Europe, after July and August 2021 and January 2022. Peugeot completes the podium like last month, despite sales down a painful 24.5%. BMW remains the best selling luxury brand in fourth place, thanks to a 1.8% decline in deliveries, just ahead of Mercedes-Benz at -0.4% and Audi at -3.4%. Renault drops one spot on last month to 8th place with a 17.1% decline on last year, followed by Ford, down 8.2%. The top-10 is completed by Kia, just ahead of sister brand Hyundai, as both add more than a quarter to their sales of last year, as the South-Korean brands have been able to navigate the worldwide chip shortages better than other brands.

Stellantis brands Opel/Vauxhall (-8.4%), Fiat (-16.8%) and Citroën (-19.9%) follow, while Dacia manages to improve on last year with a 9.5% gain. Seat (-21.8%) and Volvo (-16.8%) lose terrain, while Tesla (+187.4%) outsells Nissan (-26.1%). At least the Japanese brand is back ahead of Mini (+28.4%), albeit by fewer than 100 deliveries. Jeep (-5.4%) is back ahead of Mazda (+7.3%), Cupra (+79.4%) and Honda (+66.4%) are among the big winners in the top-25. Porsche (+11.3%) also keeps going strong, while Mitsubishi (+6.2%) somewhat recovers now that its withdrawal from the European market has been reversed. MG more than doubles up and outsells Land Rover (-44%), DS (+10.6%) beats Lexus (+3.5%), Polestar (+64.3%) beats Smart (-22.2%) and DR Motor has its best month ever at 1,574 deliveries, outselling Alfa Romeo (-19.5%).

Renault, Skoda and Ford continue to lose market share, while Kia, Dacia and Hyundai improve their sales on last year. Opel/Vauxhall gains market share at -9.9%, staying ahead of Fiat and Citroën. Biggest winners in the top-25 are Cupra (+43.4%), Mini (+40.6%) and Porsche (+34.3%), while the biggest losers are Seat (-33.9%), Nissan (-31%) and Suzuki (-27.3%).

Among Chinese newcomers behind Polestar, Lynk & Co does best at #40, ahead of Hongqi at #44, Xpeng at #47, Nio at #50, BYD at #51 and Aiways at #53.

 

 

Brand feb-22 feb-21 change 2022 share 2021 share YTD rank YTD 2022 YTD 2021 change
1 Volkswagen 80.274 95.493 -15,9% 10,0% 11,3% 1 160.459 187.923 -14,6%
2 Toyota 53.296 51.006 4,5% 6,6% 6,0% 2 102.939 105.318 -2,3%
3 Peugeot 50.105 66.362 -24,5% 6,2% 7,8% 3 98.365 127.660 -22,9%
4 BMW 45.479 46.309 -1,8% 5,7% 5,5% 4 88.511 100.193 -11,7%
5 Mercedes-Benz 45.087 45.283 -0,4% 5,6% 5,3% 5 87.326 96.049 -9,1%
6 Skoda 41.734 47.331 -11,8% 5,2% 5,6% 8 80.217 93.669 -14,4%
7 Audi 41.464 42.940 -3,4% 5,2% 5,1% 6 82.535 82.839 -0,4%
8 Renault 41.144 49.627 -17,1% 5,1% 5,9% 7 80.343 98.115 -18,1%
9 Ford 40.841 44.470 -8,2% 5,1% 5,2% 9 77.987 92.898 -16,1%
10 Kia 38.070 30.238 25,9% 4,7% 3,6% 10 74.148 60.468 22,6%
11 Hyundai 36.552 28.631 27,7% 4,5% 3,4% 11 67.316 56.757 18,6%
12 Opel/Vauxhall 33.144 36.180 -8,4% 4,1% 4,3% 12 63.757 70.165 -9,1%
13 Fiat 31.786 38.193 -16,8% 4,0% 4,5% 13 60.172 71.140 -15,4%
14 Citroën 31.134 38.874 -19,9% 3,9% 4,6% 15 55.844 71.231 -21,6%
15 Dacia 28.959 26.442 9,5% 3,6% 3,1% 14 59.833 54.805 9,2%
16 Seat 19.953 25.506 -21,8% 2,5% 3,0% 17 36.920 51.167 -27,8%
17 Volvo 19.258 23.155 -16,8% 2,4% 2,7% 16 37.184 47.358 -21,5%
18 Tesla 15.872 5.523 187,4% 2,0% 0,7% 23 16.692 7.220 131,2%
19 Nissan 13.814 18.684 -26,1% 1,7% 2,2% 19 27.127 37.967 -28,6%
20 Mini 13.715 10.681 28,4% 1,7% 1,3% 18 28.260 21.026 34,4%
21 Suzuki 10.695 14.486 -26,2% 1,3% 1,7% 20 20.169 27.516 -26,7%
22 Jeep 9.609 10.157 -5,4% 1,2% 1,2% 22 18.424 19.431 -5,2%
23 Mazda 9.528 8.882 7,3% 1,2% 1,0% 21 18.829 17.238 9,2%
24 Cupra 6.324 3.526 79,4% 0,8% 0,4% 25 11.782 7.331 60,7%
25 Honda 5.621 3.378 66,4% 0,7% 0,4% 26 10.709 6.912 54,9%
26 Porsche 4.929 4.427 11,3% 0,6% 0,5% 24 12.444 10.022 24,2%
27 Mitsubishi 4.513 4.249 6,2% 0,6% 0,5% 29 8.110 8.414 -3,6%
28 Lancia 3.895 3.868 0,7% 0,5% 0,5% 30 7.164 7.922 -9,6%
29 SAIC MG 3.444 1.401 145,8% 0,4% 0,2% 28 8.394 3.352 150,4%
30 Land Rover 3.362 6.005 -44,0% 0,4% 0,7% 27 8.595 12.593 -31,7%
31 DS 3.349 3.029 10,6% 0,4% 0,4% 31 6.420 5.739 11,9%
32 Lexus 2.773 2.680 3,5% 0,3% 0,3% 32 5.570 5.987 -7,0%
33 Polestar 2.087 1.270 64,3% 0,3% 0,1% 34 3.311 2.565 29,1%
34 Smart 1.940 2.495 -22,2% 0,2% 0,3% 33 3.749 5.117 -26,7%
35 DR Motor 1.574 623 152,6% 0,2% 0,1% 36 3.035 1.080 181,0%
36 Alfa Romeo 1.544 1.918 -19,5% 0,2% 0,2% 35 3.057 3.750 -18,5%
37 Subaru 1.403 1.381 1,6% 0,2% 0,2% 39 2.530 2.425 4,3%
38 Jaguar 1.374 1.712 -19,7% 0,2% 0,2% 38 2.666 3.508 -24,0%
39 SSangYong 1.218 612 99,0% 0,2% 0,1% 37 2.970 1.257 136,3%
40 Lynk & Co 1.165 0 New 0,1% 0,0% 40 2.511 1 251000,0%
41 Maserati 293 229 27,9% 0,0% 0,0% 41 604 560 7,9%
42 Ferrari 292 302 -3,3% 0,0% 0,0% 43 571 573 -0,3%
43 Bentley 210 109 92,7% 0,0% 0,0% 42 586 365 60,5%
44 Hongqi 205 0 New 0,0% 0,0% 44 380 0 New
45 Lamborghini 190 146 30,1% 0,0% 0,0% 45 364 330 10,3%
46 Lada 162 87 86,2% 0,0% 0,0% 46 328 149 120,1%
47 Xpeng 143 2 7050,0% 0,0% 0,0% 49 206 11 1772,7%
48 Alpine 117 89 31,5% 0,0% 0,0% 47 301 166 81,3%
49 Genesis 117 12 875,0% 0,0% 0,0% 50 190 13 1361,5%
50 Nio 91 0 New 0,0% 0,0% 53 146 0 New
51 BYD 90 0 New 0,0% 0,0% 51 186 0 New
52 Aston Martin 87 83 4,8% 0,0% 0,0% 48 275 221 24,4%
53 Aiways 83 29 186,2% 0,0% 0,0% 52 150 98 53,1%
54 Alpina 62 0 New 0,0% 0,0% 54 129 63 104,8%
55 Rolls Royce 52 28 85,7% 0,0% 0,0% 55 117 85 37,6%
56 Maxus 51 20 155,0% 0,0% 0,0% 59 78 90 -13,3%
57 Lotus 40 28 42,9% 0,0% 0,0% 56 116 75 54,7%
58 Mahindra 37 62 -40,3% 0,0% 0,0% 57 92 118 -22,0%
59 Cadillac 34 40 -15,0% 0,0% 0,0% 60 64 68 -5,9%
60 Chevrolet 29 33 -12,1% 0,0% 0,0% 58 92 60 53,3%
61 Seres 15 0 New 0,0% 0,0% 61 46 0 New
62 JAC 11 9 22,2% 0,0% 0,0% 64 22 11 100,0%
63 Chrysler 10 5 100,0% 0,0% 0,0% 65 13 14 -7,1%
64 Dodge 9 17 -47,1% 0,0% 0,0% 63 22 28 -21,4%
65 Great Wall 5 64 -92,2% 0,0% 0,0% 62 31 114 -72,8%
66 Skywell 5 0 New 0,0% 0,0% 66 5 0 New

European car sales statistics are from the following countries: Austria, Belgium, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Luxembourg, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland, United Kingdom. They exclude vehicles registered as commercial vehicles. Source: ANDC, JATO Dynamics