European car sales analysis September 2015 – brands

European-car-sales-september-2015-Land_Rover-dealershipThe European car market is up for the 25th month in September, rising 9,6% on September 2014 to almost 1,4 million units. Year-to-date, car sales in Europe are up 8,6% to 10.716.516 units. September is traditionally heavily influenced by the UK market, as this is the second biggest month of the year in that market, after March. This is the result of the bi-annual license plate change: new cars registered from September onwards will get a “65” plate instead of the “15” plate on cars registered from March until August. Consumers are willing to postpone delivery of their new car to have the newest plate for the first six months, besides having expectations of higher resale values further down the road.

The stronger than usual UK market also influences the ranking, with brands that are strong in the UK enjoying increased volume over competitors which are more geographically balanced. Ford and Opel/Vauxhall both sell about twice as many cars in September than they did in August, while Nissan moves from 14th place in August to 9th in September. The German Big-3 premium brands also have strong showings as the UK is their second biggest European market after their home market.

When comparing to September 2014, Volkswagen Group and Renault-Nissan are the manufacturers adding the most volume, as they’ve done so virtually all year. This month, they’re followed by FCA Fiat-Chrysler Automobiles, while only 3 manufacturers lose volume, with only Mitsubishi down more than 6 units. Relatively, Mahindra & Mahindra keeps growing fast thanks to its SSangYong brand, and Tesla seems to have found its sweet spot at just over 1.000 units a month for the fourth straight month. The negative result for SAIC MG in August appears to have been a blip on the radar, as the Chinese are back among the fastest growing manufacturers.

Nissan-X_Trail-auto-sales-statistics-EuropeBrands-wise, Nissan takes the cake thanks to more than 12.600 additional sales, followed by Fiat and BMW, while Lancia-Chrysler and DS prove how difficult it is to break through as a non-German premium brand in Europe, especially when withheld of fresh product and the right models. Land Rover also has a slight dip on strong volume last year, as the Range Rover Evoque struggles in September as customers wait for the facelifted version to arrive.

Jeep is once again the fastest growing brand in Europe, thanks to the new Renegade, while Smart enjoys strong growth on its revamped and expanded line-up. Last month’s big winner Great Wall is back to being all but dead in September, as the August score seems to have been a one-time registration.

September winners and losers

Manufacturer biggest volume increase Volkswagen Group 21.004 Manufacturer biggest volume lost Mitsubishi Motors -922
Renault-Nissan 17.601 DRB-Hicom (Proton / Lotus) -6
Fiat Chrysler Automobiles 13.744 AvtoVAZ (Lada) -1
Manufacturer biggest % increase Mahindra & Mahindra 79,0% Manufacturer biggest % lost DRB-Hicom (Proton / Lotus) -10,5%
Tesla Motors 68,8% Mitsubishi Motors -7,7%
SAIC MG 43,1% AvtoVAZ (Lada) -0,7%
Brand biggest volume increase Nissan 12.603 Brand biggest volume lost Lancia-Chrysler -2.035
Fiat 10.839 DS -1.583
BMW 9.234 Land Rover -959
Brand biggest % increase Jeep 136,0% Brand biggest % lost Great Wall -91,9%
Smart 123,5% Chevrolet -82,3%
SSangYong 81,9% Tata -61,1%

January – September 2015 sales

In the first nine months of 2015, Honda is the only manufacturer to lose sales, down 5.353 units or 5,1%.

Renault_Kadjar-auto-sales-statistics-EuropeAs predicted last month, Opel/Vauxhall benefit from Vauxhall’s strong September volume in the UK market to reclaim third place in the brand ranking from Renault. However, with just 4.000 units behind and momentum from the all-new Kadjar crossover, I expect Renault to finish the year on a high note, ahead of the GM Europe division and behind Volkswagen and Ford.

It also appears Nissan will hold on to its newly acquired position as the leading Asian brand in Europe, now more than 11.000 units ahead of Toyota, while enjoying continued strong volume from the Qashqai and X-Trail crossovers.

Jaguar has pushed ahead of Lexus thanks to its strong September volume, albeit by just 12 units, which means the Japanese brand is set to move ahead as soon as next month and stay there until the end of the year, thanks to the NX crossover.

January – September 2015 winners and losers

 

Manufacturer biggest volume increase Volkswagen Group 182.348 Manufacturer biggest volume lost Honda -5.353
Renault-Nissan 144.922
Daimler AG 88.684
Manufacturer biggest % increase Mahindra & Mahindra 67,5% Manufacturer biggest % lost Honda -5,1%
Tesla Motors 50,0%
SAIC MG 34,0%
Brand biggest volume increase Volkswagen 91.230 Brand biggest volume lost Chevrolet -34.622
Nissan 73.674 DS -12.109
Renault 62.860 Lancia-Chrysler -7.270
Brand biggest % increase Jeep 163,3% Brand biggest % lost Chevrolet -95,3%
Smart 72,6% Great Wall -60,9%
Lamborghini 70,6% Tata -46,6%

September 2015 brand ranking

Brand September 2015 September 2014 change
1 Volkswagen 152.472 146.552 4,0%
2 Ford 111.174 103.825 7,1%
3 Opel/Vauxhall 98.507 92.625 6,4%
4 Renault 81.029 78.192 3,6%
5 BMW 78.374 69.140 13,4%
6 Peugeot 78.289 74.035 5,7%
7 Mercedes-Benz 77.172 68.900 12,0%
8 Audi 75.144 68.307 10,0%
9 Nissan 63.631 51.028 24,7%
10 Fiat 63.376 52.537 20,6%
11 Skoda 56.845 51.898 9,5%
12 Toyota 56.258 52.274 7,6%
13 Citroën 49.993 46.613 7,3%
14 Hyundai 49.247 44.794 9,9%
15 Kia 37.975 35.867 5,9%
16 Seat 29.305 28.032 4,5%
17 Dacia 27.535 25.371 8,5%
18 Volvo 27.475 26.088 5,3%
19 Mazda 27.377 21.193 29,2%
20 Mini 21.739 19.169 13,4%
21 Suzuki 20.151 18.270 10,3%
22 Honda 17.869 16.246 10,0%
23 Land Rover 13.989 14.948 -6,4%
24 Mitsubishi 11.110 12.032 -7,7%
25 Jeep 8.477 3.592 136,0%
26 Smart 8.248 3.691 123,5%
27 DS 7.680 9.263 -17,1%
28 Jaguar 6.648 3.958 68,0%
29 Porsche 6.208 4.102 51,3%
30 Lexus 5.134 3.888 32,0%
31 Alfa Romeo 4.981 5.119 -2,7%
32 Lancia-Chrysler 4.716 6.751 -30,1%
33 Subaru 4.297 3.436 25,1%
34 SSangYong 1.790 984 81,9%
35 Tesla 1.043 618 68,8%
36 Maserati 626 503 24,5%
37 SAIC MG 511 357 43,1%
38 Infiniti 419 422 -0,7%
39 Bentley 220 278 -20,9%
40 Ferrari 204 145 40,7%
41 Aston Martin 190 178 6,7%
42 Lada 134 135 -0,7%
43 Chevrolet 96 541 -82,3%
44 Rolls Royce 73 65 12,3%
45 Dodge 64 56 14,3%
46 Lotus 51 57 -10,5%
47 Lamborghini 50 66 -24,2%
48 Cadillac 49 30 63,3%
49 Mahindra 43 40 7,5%
50 Tata 14 36 -61,1%
51 DR 12 29 -58,6%
52 Great Wall 3 37 -91,9%

January – September 2015 brand ranking

Brand Jan-Sep 2015 Market share Jan-Sep 2014 Market share change YoY
1 Volkswagen 1.301.412 12,2% 1.210.182 12,3% 7,5%
2 Ford 796.799 7,4% 746.787 7,6% 6,7%
3 Opel/Vauxhall 720.063 6,7% 679.506 6,9% 6,0%
4 Renault 716.226 6,7% 653.366 6,6% 9,6%
5 Peugeot 637.355 6,0% 597.193 6,1% 6,7%
6 Audi 588.144 5,5% 557.015 5,6% 5,6%
7 Mercedes-Benz 555.479 5,2% 497.154 5,0% 11,7%
8 BMW 551.567 5,2% 506.174 5,1% 9,0%
9 Fiat 500.965 4,7% 451.470 4,6% 11,0%
10 Skoda 467.983 4,4% 437.706 4,4% 6,9%
11 Nissan 434.498 4,1% 360.824 3,7% 20,4%
12 Toyota 423.214 4,0% 401.245 4,1% 5,5%
13 Citroën 419.824 3,9% 399.449 4,1% 5,1%
14 Hyundai 352.306 3,3% 322.022 3,3% 9,4%
15 Kia 297.219 2,8% 272.399 2,8% 9,1%
16 Dacia 282.975 2,6% 275.808 2,8% 2,6%
17 Seat 261.961 2,4% 246.101 2,5% 6,4%
18 Volvo 197.488 1,8% 182.696 1,9% 8,1%
19 Mazda 159.116 1,5% 137.805 1,4% 15,5%
20 Mini 138.300 1,3% 110.836 1,1% 24,8%
21 Suzuki 134.884 1,3% 125.895 1,3% 7,1%
22 Land Rover 103.842 1,0% 93.662 0,9% 10,9%
23 Honda 99.388 0,9% 104.741 1,1% -5,1%
24 Mitsubishi 98.580 0,9% 73.861 0,7% 33,5%
25 Smart 72.153 0,7% 41.793 0,4% 72,6%
26 Jeep 64.841 0,6% 24.625 0,2% 163,3%
27 DS 57.045 0,5% 69.154 0,7% -17,5%
28 Porsche 53.821 0,5% 40.148 0,4% 34,1%
29 Lancia-Chrysler 48.367 0,5% 55.637 0,6% -13,1%
30 Alfa Romeo 43.506 0,4% 45.330 0,5% -4,0%
31 Jaguar 28.950 0,3% 22.933 0,2% 26,2%
32 Lexus 28.938 0,3% 21.449 0,2% 34,9%
33 Subaru 28.417 0,3% 25.972 0,3% 9,4%
34 SSangYong 10.313 0,1% 6.135 0,1% 68,1%
35 Tesla 10.212 0,1% 6.809 0,1% 50,0%
36 Maserati 4.850 0,0% 4.546 0,0% 6,7%
37 Infiniti 4.102 0,0% 2.881 0,0% 42,4%
38 SAIC MG 2.465 0,0% 1.840 0,0% 34,0%
39 Ferrari 2.171 0,0% 2.080 0,0% 4,4%
40 Bentley 1.841 0,0% 1.937 0,0% -5,0%
41 Chevrolet 1.689 0,0% 36.311 0,4% -95,3%
42 Lada 1.370 0,0% 1.081 0,0% 26,7%
43 Aston Martin 1.264 0,0% 1.254 0,0% 0,8%
44 Lamborghini 703 0,0% 412 0,0% 70,6%
45 Lotus 630 0,0% 501 0,0% 25,7%
46 Dodge 475 0,0% 536 0,0% -11,4%
47 Rolls Royce 462 0,0% 517 0,0% -10,6%
48 Mahindra 407 0,0% 264 0,0% 54,2%
49 Cadillac 383 0,0% 300 0,0% 27,7%
50 DR 192 0,0% 182 0,0% 5,5%
51 Tata 181 0,0% 339 0,0% -46,6%
52 Great Wall 119 0,0% 304 0,0% -60,9%
53 Bugatti 11 0,0% 9 0,0% 22,2%
54 Daihatsu 8 0,0% 8 0,0% 0,0%