European car sales analysis November 2020 – brands

As several European governments introduced new lockdown measures in an attempt to contain the second wave of the COVID‑19 pandemic, the European passenger car market is falling behind again in November 2020, with a 14.8% decline on the same month last year, at 1.04 million deliveries. The year-to-date figure slightly improves to -24.9% with 10.82 million deliveries. Europe’s five major car markets all posted declines as the UK, France and Spain suffered double-digit drops (down 27.4%, 27% and 18.7% respectively), while Italy (-8.3%) and Germany (-3.0%) outperformed the market.

Sales of car models (hatchback, sedan, stationwagon, coupe and convertible) move equal to the market at -14.8% with stable share at 53.7%. Crossover and SUV beat the market at -13.8% to top 40.3% share, while MPV sales are down 22.1% to 6% share. Within these figures, EV and PHEV sales nearly triple to a record 166,000 registrations. In November, EVs were up 182% to nearly 83,500 deliveries and PHEVs were up 217% to just over 82,700 deliveries. The share of plug-in cars stood at 16% in November (8% for pure EVs alone). The Year-To-Date share of EVs and PHEVs now stands at 10% (5.4% for EVs).

November 2020 Manufacturers

Volkswagen Group nearly matches the overall market at -15.1%, while PSA beats the market at -12.5% and Renault-Nissan loses share at -17.5%. BMW AG jumps to 4th place with sales down just 8.1%, moving ahead of Daimler AG at -21.1%. FCA and Toyota Motor see almost stable sales, which allows the former to leapfrog Hyundai-Kia (-22.1%) and the latter to move ahead of Ford Motor Company at -24.7%. Geely Group and Suzuk both sell more than they did in November 2019, but Mazda and Honda lose near a third of their sales and so does Tesla. Subaru also continues to struggle in Europe with sales down by a quarter and now barely outsells China’s relatively newcomer SAIC MG, which grows its sales by 34%.

Group Nov-20 Nov-19 change YTD 2020 YTD 2019 change
1 Volkswagen Group 266.432 313.886 -15,1% 2.715.340 3.537.278 -23,2%
2 PSA 152.538 174.270 -12,5% 1.572.847 2.297.739 -31,5%
3 Renault-Nissan 132.184 160.900 -17,8% 1.446.284 1.995.268 -27,5%
4 BMW AG 78.987 85.959 -8,1% 760.101 944.354 -19,5%
5 Daimler AG 70.782 89.742 -21,1% 693.653 930.735 -25,5%
6 Fiat-Chrysler Automobiles 63.870 64.979 -1,7% 615.249 851.913 -27,8%
7 Hyundai-Kia 63.630 81.633 -22,1% 763.713 963.927 -20,8%
8 Toyota Motor 60.517 61.409 -1,5% 620.681 729.681 -14,9%
9 Ford Motor Comp. 58.625 77.888 -24,7% 637.119 912.452 -30,2%
10 Geely Group 27.649 27.534 0,4% 262.772 304.778 -13,8%
11 Suzuki 15.414 15.048 2,4% 156.111 233.655 -33,2%
12 Mazda 14.339 22.671 -36,8% 133.998 223.438 -40,0%
13 Tata Motors 13.172 16.146 -18,4% 144.706 208.367 -30,6%
14 Tesla Motors 5.581 8.978 -37,8% 71.639 87.479 -18,1%
15 Honda 5.443 8.108 -32,9% 73.039 112.644 -35,2%
16 Subaru Corp. 1.726 2.301 -25,0% 17.013 26.177 -35,0%
17 SAIC 1.572 1.161 35,4% 20.521 11.362 80,6%
18 Mahindra & Mahindra 759 1.071 -29,1% 10.114 12.817 -21,1%
19 Aston Martin 144 170 -15,3% 1.437 2.268 -36,6%
20 General Motors 53 55 -3,6% 309 2.921 -89,4%

November 2020 Brands

Volvo_XC40-auto-sales-statistics-EuropeIn the brands ranking, Volkswagen is the biggest loser of the top-5 at -19.5% and Renault also slightly lags the market at -15.4%, while Peugeot and Mercedes-Benz both gain tiny shreds of share. BMW outperforms with a loss of just 8.1% to outsell Ford which drops to #6 and feels Toyota breathing down its neck. Skoda drops 12% to narrowly stay ahead of a stable Audi while Opel/Vauxhall beats the market at -11.6%. Fiat is also in good spirits, adding half a percentage point of market share, while Hyundai drops behind Citroën and Dacia. Kia and Seat also lose market share but Volvo keeps outperforming the market at -4.2%. Mini and Porsche do the same at -7.9% and -7.1% respectively while Suzuki and Jeep improve on last year with +2.4% and +8.5% respectively.

Mazda, Mitsubishi, Honda and Tesla all lose more than 30% of their sales and Smart loses even more than 65%, but that’s skewed as November 2019 was a record month for the brand as it was dumping all of its remaining inventory of ICE vehicles in the last two months of 2019 before becoming an EV-only brand. Smart EV sales this year have been rising steadily and November actually marks the fourth monthly record for Smart EV sales in five months. Jaguar, Lexus and Subaru all lose around a quarter of their sales, while Lancia (-2.6%), DS (-13.8%) and Alfa Romeo (-11.9%) beat the market.

Brand Nov-20 Nov-19 change 2020 share 2019 share YTD rank 2020 2019 change
1 Volkswagen 120.287 149.501 -19,5% 11,6% 12,3% 1 1.185.121 1.655.307 -26.9%
2 Renault 67.641 79.992 -15,4% 6,5% 6,6% 2 731.334 961.211 -23,9%
3 Peugeot 66.540 74.826 -11,1% 6,4% 6,2% 3 679.506 894.780 -24,1%
4 Mercedes-Benz 66.411 77.040 -13,8% 6,4% 6,3% 4 671.162 831.691 -19,3%
5 BMW 63.839 69.459 -8,1% 6,2% 5,7% 6 603.564 747.872 -19,3%
6 Ford 58.625 77.887 -24,7% 5,7% 6,4% 5 637.114 912.447 -30,2%
7 Toyota 57.131 56.920 0,4% 5,5% 4,7% 7 578.803 678.862 -14,7%
8 Skoda 53.909 61.284 -12,0% 5,2% 5,0% 8 575.070 686.474 -16.2%
9 Audi 53.865 53.955 -0,2% 5,2% 4,4% 9 546.991 682.481 -19,9%
10 Opel/Vauxhall 45.996 52.013 -11,6% 4,4% 4,3% 10 444.881 771.527 -42,3%
11 Fiat 42.585 44.288 -3,8% 4,1% 3,6% 11 428.285 584.326 -26.7%
12 Citroën 36.166 42.979 -15,9% 3,5% 3,5% 12 409.826 584.215 -29.9%
13 Dacia 35.347 42.740 -17,3% 3,4% 3,5% 15 358.172 526.164 -31,9%
14 Hyundai 31.837 43.030 -26,0% 3,1% 3,5% 14 375.346 502.927 -25,4%
15 Kia 31.793 38.603 -17,6% 3,1% 3,2% 13 388.367 461.000 -15,8%
16 Seat 30.323 40.519 -25,2% 2,9% 3,3% 16 337.853 469.834 -28,1%
17 Volvo 26.334 27.500 -4,2% 2,5% 2,3% 18 256.258 304.181 -15,8%
18 Nissan 22.431 26.685 -15,9% 2,2% 2,2% 17 258.007 361.355 -28.6%
19 Suzuki 15.414 15.048 2,4% 1,5% 1,2% 19 156.111 233.655 -33,2%
20 Mini 15.099 16.401 -7,9% 1,5% 1,4% 20 156.000 195.706 -20,3%
21 Mazda 14.339 22.671 -36,8% 1,4% 1,9% 21 133.998 223.438 -40,0%
22 Jeep 12.583 11.602 8,5% 1,2% 1,0% 22 108.103 151.602 -28,7%
23 Land Rover 9.347 11.102 -15,8% 0,9% 0,9% 23 102.708 136.415 -24,7%
24 Porsche 7.627 8.214 -7,1% 0,7% 0,7% 27 65.268 70.852 -7,9%
25 Mitsubishi 6.528 10.860 -39,9% 0,6% 0,9% 24 95.311 135.065 -29,4%
26 Tesla 5.581 8.978 -37,8% 0,5% 0,7% 26 71.639 87.479 -18,1%
27 Honda 5.443 8.108 -32,9% 0,5% 0,7% 25 73.039 112.644 -35,2%
28 Smart 4.371 12.702 -65,6% 0,4% 1,0% 33 22.491 99.044 -77,3%
29 Lancia 4.219 4.332 -2,6% 0,4% 0,4% 31 38.328 54.904 -30,2%
30 DS 3.836 4.452 -13,8% 0,4% 0,4% 30 38.634 47.217 -18,2%
31 Jaguar 3.825 5.044 -24,2% 0,4% 0,4% 28 41.998 71.952 -41,6%
32 Alfa Romeo 3.599 4.083 -11,9% 0,3% 0,3% 32 31.479 50.119 -37,2%
33 Lexus 3.386 4.489 -24,6% 0,3% 0,4% 29 41.878 50.819 -17,6%
34 Subaru 1.726 2.301 -25,0% 0,2% 0,2% 35 17.013 26.177 -35,0%
35 SAIC MG 1.572 1.161 35,4% 0,2% 0,1% 34 20.521 11.362 80,6%
36 Polestar 1.251 0 New 0,1% 0,0% 37 5.953 0 New
37 SSangYong 676 1.000 -32,4% 0,1% 0,1% 36 8.979 11.831 -24,1%
38 DR Motor 429 139 208,6% 0,0% 0,0% 39 3.065 3.268 -6,2%
39 Maserati 350 332 5,4% 0,0% 0,0% 40 2.930 5.205 -43,7%
40 Ferrari 330 212 55,7% 0,0% 0,0% 38 3.923 3.519 11,5%
41 Bentley 203 277 -26,7% 0,0% 0,0% 41 2.699 3.043 -11,3%
42 Lamborghini 172 129 33,3% 0,0% 0,0% 43 1.856 2.073 -10,5%
43 Aston Martin 144 170 -15,3% 0,0% 0,0% 44 1.437 2.268 -36,6%
44 Alpine 130 242 -46,3% 0,0% 0,0% 46 1.086 3.958 -72,6%
45 Dodge 112 54 107,4% 0,0% 0,0% 47 1.001 1.143 -12,4%
46 Lada 105 285 -63,2% 0,0% 0,0% 42 2.049 4.897 -58,2%
47 Mahindra 83 71 16,9% 0,0% 0,0% 45 798 986 -19,1%
48 Rolls Royce 49 99 -50,5% 0,0% 0,0% 48 537 776 -30,8%
49 Lotus 45 30 50,0% 0,0% 0,0% 49 474 510 -7,1%
50 Cadillac 29 11 163,6% 0,0% 0,0% 53 105 606 -82,7%
51 Great Wall 28 21 33,3% 0,0% 0,0% 50 332 87 281,6%
52 Chevrolet 22 44 -50,0% 0,0% 0,0% 52 196 2.305 -91,5%
53 Geely 19 4 375,0% 0,0% 0,0% 54 87 87 0,0%
54 Chrysler 12 5 140,0% 0,0% 0,0% 55 83 106 -21,7%
55 Infiniti 2 96 -97,9% 0,0% 0,0% 51 325 2.618 -87,6%
56 Bugatti 1 1 0,0% 0,0% 0,0% 56 19 28 -32,1%

European car sales statistics are from the following countries: Austria, Belgium, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Luxembourg, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland, United Kingdom. They exclude vehicles registered as commercial vehicles. Source: ANDC, JATO Dynamics