European car sales analysis November 2015 – brands

European-auto-sales-statistics-2015-November-Renault-Nissan-Dacia-dealershipCar sales in Europe got a significant boost in November, up 13,25% to 1.116.838 sales, the second-best improvement this year. That pulls up the year-to-date total to 12.967.470, which is an improvement of 8,36% on 2014. This means we’re still on track to cross the 14 million unit barrier this year. To hit that threshold, December sales need to improve by only 3,7% and we’ve been below that figure only three months this year.

After a short hiatus in October, Volkswagen Group and Renault-Nissan are back as the biggest gaining manufacturers in November, this time joined by Ford Motor Company in third place. The only manufacturer to lose volume this month is DRB-Hicom with the Lotus sports car brand, down a mere 12 units after more than doubling in October. Tesla Motors continues its winning spell, followed by Mahindra&Mahindra thanks to its SSangYong brand, and Tata Motors thanks to both Jaguar and Land Rover increasing more than 70%.

At brand level, Volkswagen’s challengers are adding the most volume, with Renault, Ford and Opel/Vauxhall growing at least 11.800 units, while VW adds just 534 units, but remains firmly in the lead. In November 2014, VW sold more cars than Ford and Renault together, and the fallout from the Diesel Scandal isn’t fierce enough to knock the brand from its throne, but it does cause some cracks in the frame. More interesting is that Renault has come within 25 units of Ford for second place, leaving the GM unit behind and making sure that third place for the full year 2015 is now as good as certain.

Mercedes_Benz-GLC-auto-sales-statistics-EuropeThe German luxury brands have turned their ranking upside down in November, with Mercedes-Benz ahead of BMW and Audi down to third place (8th overall). Mercedes benefits from strong compact car sales and a freshened line-up of SUVs, while Audi suffers from the model changeover of the A4.

Nissan is outsold by Toyota and Citroën this month and its desired title of Europe’s best selling Asian brand, which it took earlier this year, is now in jeopardy for the full-year 2015, as Toyota is less than 2.200 units behind and beat Nissan by more than 5.000 sales in November.

Cadillac-ATS-NurburgringVolvo has an excellent month with sales up almost a quarter, but it’s not the fastest growing brand in the top-20 as Mazda rides a wave of new model introductions to a 40% improvement on last year. The fastest growing brand in Europe this months is Cadillac, going from 19 units last year to 53 sales this November. And the #2 fastest growing brand was also American: Tesla grew by 142% to 1.342 sales, more than 25 times as many as Cadillac.

No big losers this month, as Lancia-Chrysler was the biggest one at -595 units, followed by Lexus and Seat. Alfa Romeo scores its third monthly improvement this year and DS its first as all of its three models were up thanks to their facelifts.

 

November winners and losers

Manufacturer biggest volume increase Renault-Nissan 17.613 Manufacturer biggest volume lost DRB-Hicom (Proton / Lotus) -12
Daimler AG 13.475
Ford Motor Corp. 12.831
Manufacturer biggest % increase Tesla Motors 142,6% Manufacturer biggest % lost DRB-Hicom (Proton / Lotus) -16,9%
Mahindra & Mahindra 85,1%
Tata Motors 75,0%
Brand biggest volume increase Renault 13.152 Brand biggest volume lost Lancia-Chrysler -595
Ford 12.833 Lexus -368
Opel/Vauxhall 11.826 Seat -239
Brand biggest % increase Cadillac 178,9% Brand biggest % lost Tata -89,3%
Tesla 142,6% DR -77,1%
SSangYong 86,4% Chevrolet -73,4%

January – November 2015 sales

Honda_HR_V-auto-sales-statistics-EuropeWe may finish 2015 with no manufacturers in the red, as Honda almost halved its loss from almost -5.200 units until October to -2.735 units at the end of November. Volkswagen, Renault and Nissan are set to finish the year as the biggest winners, with Renault also passing Opel-Vauxhall for #3 spot in Europe. As said above, Nissan will have a tough fight with Toyota in December to claim the title of best selling Asian brand in Europe.

Mercedes-Benz has doubled its lead over BMW in November and looks set to finish 2015 ahead of its rival, but still behind Audi. Jaguar seems ready to reclaim its position above Lexus this year, and with the F-Pace coming up in 2016, the British brand should be able to hold that place for a few years.

Jeep will be the second biggest FCA brand after Fiat, having outsold Lancia-Chrysler and Alfa Romeo this year thanks to being the fastest growing brand so far, and the only brand to more than double its sales of 2014.

January – November 2015 winners and losers

Manufacturer biggest volume increase Volkswagen Group 184.507 Manufacturer biggest volume lost Honda -2.735
Renault-Nissan 159.462
Daimler AG 113.836
Manufacturer biggest % increase Mahindra & Mahindra 70,0% Manufacturer biggest % lost Honda -2,2%
Tesla Motors 66,4%
SAIC MG 30,8%
Brand biggest volume increase Volkswagen 86.449 Brand biggest volume lost Chevrolet -35.228
Renault 76.566 DS -11.673
Nissan 74.183 Lancia-Chrysler -9.730
Brand biggest % increase Jeep 134,7% Brand biggest % lost Chevrolet -94,8%
Smart 82,2% Great Wall -63,4%
SSangYong 71,1% DR -18,6%

November 2015 brand ranking

Brand November 2015 November 2014 change
1 Volkswagen 133.201 132.667 0,4%
2 Ford 78.792 65.959 19,5%
3 Renault 78.767 65.615 20,0%
4 Opel/Vauxhall 75.306 63.480 18,6%
5 Peugeot 67.254 57.946 16,1%
6 Mercedes-Benz 62.560 52.633 18,9%
7 BMW 60.688 54.491 11,4%
8 Audi 58.898 56.382 4,5%
9 Fiat 51.025 42.961 18,8%
10 Skoda 50.192 44.529 12,7%
11 Toyota 43.892 40.984 7,1%
12 Citroën 40.409 37.798 6,9%
13 Nissan 38.667 36.698 5,4%
14 Hyundai 35.720 31.768 12,4%
15 Kia 29.519 25.140 17,4%
16 Dacia 29.323 26.957 8,8%
17 Volvo 27.159 22.014 23,4%
18 Seat 24.774 25.013 -1,0%
19 Mazda 17.109 12.132 41,0%
20 Suzuki 13.791 10.937 26,1%
21 Mini 13.773 13.747 0,2%
22 Land Rover 13.731 7.863 74,6%
23 Honda 11.282 8.823 27,9%
24 Mitsubishi 10.536 8.808 19,6%
25 Smart 7.961 4.413 80,4%
26 Jeep 7.405 4.918 50,6%
27 DS 6.104 5.268 15,9%
28 Porsche 4.744 4.477 6,0%
29 Lancia-Chrysler 4.590 5.185 -11,5%
30 Alfa Romeo 4.544 4.284 6,1%
31 Jaguar 3.574 2.002 78,5%
32 Lexus 3.114 3.482 -10,6%
33 Subaru 3.086 2.637 17,0%
34 Tesla 1.344 554 142,6%
35 SSangYong 1.338 718 86,4%
36 Infiniti 425 299 42,1%
37 Maserati 366 351 4,3%
38 SAIC MG 250 170 47,1%
39 Lada 185 132 40,2%
40 Bentley 171 131 30,5%
41 Ferrari 159 136 16,9%
42 Aston Martin 118 81 45,7%
43 Chevrolet 81 304 -73,4%
44 Dodge 61 46 32,6%
45 Lotus 59 71 -16,9%
46 Cadillac 53 19 178,9%
47 Mahindra 52 33 57,6%
48 Rolls Royce 33 37 -10,8%
49 Lamborghini 32 48 -33,3%
51 Great Wall 8 23 -65,2%
50 DR 8 35 -77,1%
52 Tata 3 28 -89,3%
53 Bugatti 1 0

January – November 2015 brand ranking

Brand Jan-Nov 2015 Market share Jan-Nov 2014 Market share change YoY
1 Volkswagen 1.570.958 12,1% 1.484.509 12,4% 5,8%
2 Ford 955.017 7,4% 891.989 7,5% 7,1%
3 Renault 873.471 6,7% 796.905 6,7% 9,6%
4 Opel/Vauxhall 863.647 6,7% 812.831 6,8% 6,3%
5 Peugeot 773.720 6,0% 723.116 6,0% 7,0%
6 Audi 712.461 5,5% 676.848 5,7% 5,3%
7 Mercedes-Benz 679.263 5,2% 605.812 5,1% 12,1%
8 BMW 674.635 5,2% 615.692 5,1% 9,6%
9 Fiat 605.336 4,7% 543.649 4,5% 11,3%
10 Skoda 567.611 4,4% 532.487 4,5% 6,6%
11 Nissan 513.645 4,0% 439.462 3,7% 16,9%
12 Toyota 511.490 3,9% 488.278 4,1% 4,8%
13 Citroën 505.157 3,9% 485.344 4,1% 4,1%
14 Hyundai 425.708 3,3% 389.900 3,3% 9,2%
15 Kia 358.557 2,8% 329.666 2,8% 8,8%
16 Dacia 341.478 2,6% 334.323 2,8% 2,1%
17 Seat 311.604 2,4% 299.177 2,5% 4,2%
18 Volvo 250.098 1,9% 229.166 1,9% 9,1%
19 Mazda 193.316 1,5% 163.097 1,4% 18,5%
20 Mini 165.418 1,3% 139.981 1,2% 18,2%
21 Suzuki 164.475 1,3% 150.567 1,3% 9,2%
22 Land Rover 128.803 1,0% 109.918 0,9% 17,2%
23 Honda 120.642 0,9% 123.377 1,0% -2,2%
24 Mitsubishi 119.965 0,9% 93.025 0,8% 29,0%
25 Smart 89.539 0,7% 49.153 0,4% 82,2%
26 Jeep 79.458 0,6% 33.857 0,3% 134,7%
27 DS 68.682 0,5% 80.355 0,7% -14,5%
28 Porsche 64.678 0,5% 49.987 0,4% 29,4%
29 Lancia-Chrysler 57.442 0,4% 67.172 0,6% -14,5%
30 Alfa Romeo 52.452 0,4% 54.498 0,5% -3,8%
31 Jaguar 35.889 0,3% 26.800 0,2% 33,9%
32 Lexus 35.408 0,3% 28.193 0,2% 25,6%
33 Subaru 34.751 0,3% 31.570 0,3% 10,1%
34 SSangYong 13.044 0,1% 7.624 0,1% 71,1%
35 Tesla 12.492 0,1% 7.509 0,1% 66,4%
36 Maserati 5.752 0,0% 5.363 0,0% 7,3%
37 Infiniti 5.057 0,0% 3.499 0,0% 44,5%
38 SAIC MG 2.874 0,0% 2.198 0,0% 30,8%
39 Ferrari 2.560 0,0% 2.379 0,0% 7,6%
40 Bentley 2.259 0,0% 2.279 0,0% -0,9%
41 Chevrolet 1.944 0,0% 37.172 0,3% -94,8%
42 Lada 1.739 0,0% 1.427 0,0% 21,9%
43 Aston Martin 1.522 0,0% 1.436 0,0% 6,0%
44 Lotus 788 0,0% 609 0,0% 29,4%
45 Lamborghini 774 0,0% 531 0,0% 45,8%
46 Dodge 577 0,0% 655 0,0% -11,9%
47 Rolls Royce 548 0,0% 604 0,0% -9,3%
48 Cadillac 500 0,0% 339 0,0% 47,5%
49 Mahindra 491 0,0% 337 0,0% 45,7%
50 Tata 348 0,0% 402 0,0% -13,4%
51 DR 214 0,0% 263 0,0% -18,6%
52 Great Wall 138 0,0% 377 0,0% -63,4%
53 Bugatti 12 0,0% 12 0,0% 0,0%
54 Daihatsu 8 0,0% 10 0,0% -20,0%
    1. Hi Martyn,

      I don’t have full UK data available, but which models are you interested in? I could take a look for you. This is what the Jan-Nov UK model top-10 looks like:

      1 Ford Fiesta 124.457
      2 Vauxhall Corsa 85.163
      3 Ford Focus 78.834
      4 Volkswagen Golf 68.593
      5 Nissan Qashqai 57.565
      6 Volkswagen Polo 51.725
      7 Vauxhall Astra 48.628
      8 Audi A3 45.327
      9 MINI 41.705
      10 Vauxhall Mokka 40.995

  1. I am amazed at how the Ford Fiesta can sell that well in the UK…
    I know Ford has more or less taken the seat of the “local manufacturer” there after the death of Rover but even so, the Fiesta is ageing ( 7 years!) and is not even produced in the UK. (in Spain)

    Renault has done a great effort to rank #3 in Europe since its terrible situation in this strong market.

    1. Hi D3ns,
      it is indeed amazing, 42% of Fiesta volume in Europe is sold in the UK! The model just has an incredibly strong reputation and therefore great resale values. The Transit has a similar high share in the LCV market there, even though that. one’s made in Turkey nowadays.
      Renault is recovering from its dip in the UK: the Captur, Clio and Kadjar are actually selling quite well, and if you include Dacia sales Renault is at the same level as Peugeot, at around #8 or #9.
      But I agree that Ford has its #2 spot in Europe thanks to its strong share in the UK.

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