Volkswagen_T_Roc-auto-sales-statistics-Europe

European car sales analysis May 2018 – brands

European-car-sales-graph-June_2018

In May 2018, sales of passenger cars in Europe were virtually flat at +0,8% after an almost 10% gain in April. A total of just over 1,4 million vehicles were sold in this period, bringing the year-to-date total to just over 7 million in five months, an increase of 2,4%. The major EU markets showed very diverse results, with Spain (+7,2%) and the United Kingdom (+3,4%) in the black, while Germany (‐5,8%) and Italy (‐2,8%) saw their demand for cars decline in May. Sales in France (+0,1%) were flat. Fastest growing markets were Romania (+43,3%), Bulgaria (+34,6%) and Lithania (+32,6%), the only three markets posting growth of more than 17,5%. In the negative was most notably Iceland (-25,7%), but also Norway (-8%), Czech Republic (-4,8%), Luxembourg (-3,1%) and Switzerland (-2,1%).

Crossover and SUVs were once again the only segment to grow (+22,6%) with their share up to a new record of 34,5% of the overall European market, while car models (hatchbacks, sedans, station wagons, coupes and convertibles) were down 6,4% to 56,8% of the market, a new low once more and MPVs continued their decline at -18,6%% to 8,7% of the market.

In the five months of 2018, European car sales are up 2,4% as mentioned above, with Spain (+10,6%) as the biggest gainer among major markets, followed by France (+3,5%)  and Germany (+2,6%) and with stable sales in Italy (-0,3%) while the UK (‐6,8%) is still a drag on the whole market. Crossover sales are up 21,6% in the first four months, while car models lost 3,3% and MPVs lost 18,4%.

Volkswagen_T_Roc-auto-sales-statistics-EuropeAmong manufacturers, Volkswagen Group is the big winner for the second month running, and with its 13.300 additional sales, it’s the only manufacturer to add more than 5.000 sales to its May volume. Hyundai-Kia and Renault-Nissan Group follow at a distance. In relative terms, SAIC is the only manufacturer to more than double up, while Subaru and Tesla Motors grow by low double digits. The two German luxury giants Daimler and BMW Group are the biggest losers in Europe in May, each losing more than 5.000 sales on the same month in 2017, while PSA is also back in the red after being a big gainer in April. Aston Martin is the fastest declining manufacturer at -18,8% with General Motors and Mahindra & Mahindra also down by low double digits.

At brand level, Volkswagen and Jeep are the big winners, each adding more than 9.000 sales with Dacia not far behind. For Fiat-Chrysler Automobiles, the success of Jeep is outweighed by the loss of its namesake brand Fiat, down by almost 9.400 sales. Mercedes-Benz and Nissan also lose about 6.500 sales on May 2017. Relatively, DR Motor is the big winner in May with sales up almost fourfold thanks to the DR4 crossover, Bugatti tripling its volume from 2 to 6 deliveries and Mahindra more than doubling thanks to the introduction of the small KUV100 crossover. Infiniti loses more than half of its sales and is the fastest declining brand in Europe for the fourth consecutive month, ahead of Bentley and Maserati.

May winners and losers

Manufacturer biggest volume increase Volkswagen Group 13.327   Manufacturer biggest volume lost Daimler AG -6.845
Hyundai-Kia 4.848 BMW Group -5.276
Renault-Nissan 4.665 PSA -2.690
Manufacturer biggest % increase SAIC 105,3% Manufacturer biggest % lost Aston Martin -18,8%
Subaru Corp. 16,7% General Motors -12,5%
Tesla Motors 11,0% Mahindra & Mahindra -10,1%
             
Brand biggest volume increase Volkswagen 9.752   Brand biggest volume lost Fiat -9.396
Jeep 9.083 Mercedes-Benz -6.559
Dacia 8.406 Nissan -6.497
Brand biggest % increase DR 287,1% Brand biggest % lost Infiniti -55,1%
Bugatti 200,0% Bentley -37,5%
Mahindra  123,3% Maserati -19,3%

 

Year-to-date, VW Group naturally consolidates its position as the big gainer among manufacturers, crossing the 100.000 additional sales mark, while for the rest only Hyundai-Kia and Renault-Nissan manage to grow by more than 20.000 sales. When looking at the losers, BMW and Daimler are now the top losers with each more than 10.000 fewer deliveries than in the first five months of 2017, with FCA not far behind. At brand level, Fiat out-loses Opel/Vauxhall ahead of Nissan.

January – May winners and losers

Manufacturer biggest volume increase Volkswagen Group 103.057   Manufacturer biggest volume lost BMW Group -10.491
Hyundai-Kia 37.113 Daimler AG -10.161
Renault-Nissan 20.327 Fiat-Chrysler Automobiles -9.723
Manufacturer biggest % increase SAIC 103,3% Manufacturer biggest % lost Aston Martin -32,4%
Hyundai-Kia 8,9% Mahindra & Mahindra -10,4%
Suzuki 8,4% Tata Motors -7,0%
             
Brand biggest volume increase Volkswagen 57.113   Brand biggest volume lost Fiat -33.330
Peugeot 37.670 Opel/Vauxhall -29.358
Dacia 35.862 Nissan -21.118
Brand biggest % increase Dodge 181,4% Brand biggest % lost Infiniti -57,1%
Bugatti 140,0% Aston Martin -32,4%
SAIC 103,3% Bentley -29,9%

Volkswagen is the biggest winner in the brands top-12 with only Peugeot and Renault also showing gains greater than 1%, while besides Fiat the three German luxury brands are struggling. Outside of the top-12 Dacia and Seat continue to outperform the market while Nissan is the biggest loser of the top-35. Jeep almost doubles up as sister brand Alfa Romeo continues to rebound but still at relatively modest volumes. DS has finally refound the path to growth thanks to its latest crossover launch.

May brands ranking

  Brand May 2018 May 2017 change YTD rank
1 Volkswagen 169.184 159.432 6,1% 1
2 Renault 106.979 103.983 2,9% 2
3 Ford 91.449 90.991 0,5% 3
4 Peugeot 86.113 83.348 3,3% 4
5 Opel/Vauxhall 81.029 85.167 -4,9% 5
6 Mercedes-Benz 77.184 83.743 -7,8% 6
7 Fiat 75.371 84.767 -11,1% 8
8 Audi 71.905 75.951 -5,3% 7
9 BMW 66.092 71.356 -7,4% 9
10 Skoda 65.406 66.572 -1,8% 10
11 Toyota 59.301 58.721 1,0% 11
12 Citroën 53.348 55.338 -3,6% 12
13 Dacia 53.121 44.715 18,8% 15
14 Hyundai 46.745 45.208 3,4% 14
15 Kia 43.478 40.167 8,2% 16
16 Seat 42.681 34.305 24,4% 17
17 Nissan 40.391 46.888 -13,9% 13
18 Volvo 25.916 26.521 -2,3% 18
19 Suzuki 22.279 20.637 8,0% 19
20 Mini 18.798 18.839 -0,2% 21
21 Jeep 18.279 9.196 98,8% 22
22 Mazda 17.445 18.199 -4,1% 20
23 Land Rover 12.660 13.074 -3,2% 23
24 Honda 11.059 10.697 3,4% 24
25 Mitsubishi 10.740 10.384 3,4% 25
26 Smart 9.382 9.668 -3,0% 27
27 Alfa Romeo 9.162 8.266 10,8% 26
28 Porsche 8.047 7.569 6,3% 28
29 Jaguar 6.964 6.024 15,6% 29
30 Lancia 5.073 5.321 -4,7% 30
31 DS 4.468 3.795 17,7% 31
32 Lexus 3.921 3.376 16,1% 32
33 Subaru 3.339 2.861 16,7% 33
34 Tesla 1.842 1.659 11,0% 34
35 SSangYong 1.413 1.616 -12,6% 35
36 SAIC MG 811 395 105,3% 37
37 Maserati 651 807 -19,3% 36
38 Lada 559 469 19,2% 39
39 Infiniti 558 1.244 -55,1% 38
40 Ferrari 354 309 14,6% 40
41 Chevrolet 281 319 -11,9% 42
42 Aston Martin 216 266 -18,8% 43
43 Bentley 195 312 -37,5% 41
44 Alpine 191 0 New 46
45 Lamborghini 146 105 39,0% 44
46 DR 120 31 287,1% 48
47 Dodge 118 64 84,4% 45
48 Rolls Royce 87 58 50,0% 49
49 Cadillac 80 94 -14,9% 47
50 Mahindra 67 30 123,3% 51
51 Lotus 61 67 -9,0% 50
52 Chrysler 13 11 18,2% 53
53 Geely 12 15 -20,0% 52
54 Bugatti 6 2 200,0% 54

In the Year-to-date ranking, Renault has finally reclaimed the #2 spot from Ford as expected. Peugeot is the big winner in the top-10, followed by Skoda and Volkswagen, with Renault is the only other brand in the top-10 to grow its volume in the first five months of 2018. Fiat and Opel/Vauxhall are the big losers in the top-10 even though Fiat moves up one spot in May, leapfrogging BMW. Outside of the top-10, Dacia moves back ahead of Kia into the top-15 and Jeep moves past Land Rover into #22.

January – May brands ranking

  Brand 2018 2017 change 2018 share 2017 rank
1 Volkswagen 792.178 735.065 7,8% 11,3% 1
2 Renault 487.080 483.855 0,7% 6,9% 3
3 Ford 479.213 484.371 -1,1% 6,8% 2
4 Peugeot 440.218 402.548 9,4% 6,3% 5
5 Opel/Vauxhall 399.987 429.345 -6,8% 5,7% 4
6 Mercedes-Benz 378.286 386.413 -2,1% 5,4% 6
7 Audi 352.370 365.958 -3,7% 5,0% 8
8 Fiat 344.745 378.075 -8,8% 4,9% 7
9 BMW 340.539 353.920 -3,8% 4,9% 9
10 Skoda 321.252 296.577 8,3% 4,6% 11
11 Toyota 314.009 302.727 3,7% 4,5% 10
12 Citroën 269.268 262.491 2,6% 3,8% 12
13 Nissan 237.371 258.489 -8,2% 3,4% 13
14 Hyundai 234.324 216.509 8,2% 3,3% 14
15 Dacia 229.219 193.357 18,5% 3,3% 16
16 Kia 221.150 201.852 9,6% 3,2% 15
17 Seat 202.808 170.438 19,0% 2,9% 17
18 Volvo 133.781 130.986 2,1% 1,9% 18
19 Suzuki 111.161 102.534 8,4% 1,6% 19
20 Mazda 102.500 97.729 4,9% 1,5% 20
21 Mini 89.525 86.655 3,3% 1,3% 21
22 Jeep 73.283 44.444 64,9% 1,0% 25
23 Land Rover 71.033 78.802 -9,9% 1,0% 22
24 Honda 65.883 64.533 2,1% 0,9% 23
25 Mitsubishi 55.738 49.875 11,8% 0,8% 24
26 Alfa Romeo 41.890 37.299 12,3% 0,6% 27
27 Smart 41.512 43.546 -4,7% 0,6% 26
28 Porsche 35.793 33.082 8,2% 0,5% 29
29 Jaguar 34.004 34.111 -0,3% 0,5% 28
30 Lancia 23.193 32.650 -29,0% 0,3% 30
31 DS 20.710 20.541 0,8% 0,3% 31
32 Lexus 20.066 18.429 8,9% 0,3% 32
33 Subaru 15.812 15.086 4,8% 0,2% 33
34 Tesla 9.401 9.012 4,3% 0,1% 34
35 SSangYong 7.196 8.055 -10,7% 0,1% 35
36 Maserati 3.651 4.677 -21,9% 0,1% 37
37 SAIC MG 3.415 1.680 103,3% 0,0% 40
38 Infiniti 2.776 6.468 -57,1% 0,0% 36
39 Lada 2.215 2.028 9,2% 0,0% 38
40 Ferrari 1.568 1.485 5,6% 0,0% 41
41 Bentley 1.242 1.773 -29,9% 0,0% 39
42 Chevrolet 968 1.054 -8,2% 0,0% 43
43 Aston Martin 936 1.384 -32,4% 0,0% 42
44 Lamborghini 688 408 68,6% 0,0% 44
45 Dodge 636 226 181,4% 0,0% 48
46 Alpine 400 0 New 0,0%
47 Cadillac 367 366 0,3% 0,0% 45
48 DR 355 185 91,9% 0,0% 49
49 Rolls Royce 349 329 6,1% 0,0% 47
50 Lotus 258 362 -28,7% 0,0% 46
51 Mahindra 183 184 -0,5% 0,0% 50
52 Geely 76 105 -27,6% 0,0% 51
53 Chrysler 43 36 19,4% 0,0% 52
54 Bugatti 12 5 140,0% 0,0% 53

European car sales statistics are from the following countries: Austria, Belgium, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Luxembourg, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland, United Kingdom. They exclude vehicles registered as commercial vehicles. Source: ANDC, JATO Dynamics