After exploring the May 2015 auto brands sales, we’ll take a closer look at the most successful car models in Europe. The market leaders are surprisingly stable, with the only change in the top-7 done by the facelifted Ford Focus overtaking the Nissan Qashqai. The Renault Clio is down from its high last month, but still in a comfortable third place, although as the months pass it will become more and more difficult to challenge the ageing Ford Fiesta for its traditional #2 spot by the end of the year.
The fastest gaining model in the top-10 is the new generation Volkswagen Passat, clear leader of the midsize segment, with its closest mainstream rival the Opel/Vauxhall Insignia at #43 and the all-new Ford Mondeo up 75% but from such a low base that it’s still only in 54th place. In the premium midsized segment, the soon-to-be-replaced Audi A4 at #29 is actually threatening the 28th ranked BMW 3-series thanks to huge sell-out discounts and perhaps because nobody will notice you’re driving the old one since it looks exactly the same…..
The new generation Skoda Fabia enjoys a second straight in the top-20 and ahead of the Toyota Yaris, which outsold it by 8.000 units in March, while the new Mini at #24 more than doubles its sales from last year’s may. In the hotly contested small crossover segment, the top-5 is stable although the Nissan Juke at #35 is up an impressive 34% to creep closer to the Dacia Duster in 31st place. Underscoring the success of this segment, the top-3 of best selling all-new models are all small crossovers: the Fiat 500X at #69, Jeep Renegade at #78 and Suzuki Vitara at #88. It has taken the Vitara only three months to reach its objective of becoming the brand’s best selling model ahead of the Swift at #99. And of the five new models we welcome to the ranking this month two more are also in the small SUV segment: the Mazda CX-3 at #169 with 729 sales and the SsangYong Tivoli in 240th place with 261 sales. Both will rise up the ranking quickly in the next few months.
The other newcomers this month are the Renault Kadjar in 149th place with an impressive 1.768 in its first month of sales, the Jaguar XE just outside the top-200 at #202 with 641 sales and the Opel Karl/Vauxhall Viva at #241 with 255 sales. The new fifth generation Renault Espace also starts to gain traction in 152nd place with 1.655 sales.
Electric car sales remain on pace, with Renault Zoe now almost in the top-150 at #151 and ahead of the Nissan Leaf at #178. As is the Tesla Model S in 177th place. Both Renault-Nissan Group EV models reach milestones in cumulative sales this month, with the Leaf clocking up its 40.000th sale in almost 4 years and the Zoe breaking through the 25.000 cumulative sales in 2,5 years on the market. Speaking of milestones, the Renault Scenic has reached 4 million sales in Europe this month since its launch 18 years ago.
The newcomers of two months ago haven’t fared very well, even considering they were always meant to remain low-volume models: the Mercedes-AMG GT still hasn’t been able to crack the top-240, while the Lexus RC hasn’t done better than the #270 it held in March, its first month on the market. And the Mitsubishi Attrage has only gone downhill in the ranking since, down to #300 in May.
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