After looking at the March 2018 car brand sales in Europe, let’s look at individual model sales. After having its long-time streak on top of the ranking broken exactly one year ago when the Ford Fiesta briefly finished in the top spot, the Volkswagen Golf seems stronger than ever with a lead over over 14.000 sales over its closest rival as it’s the fastest growing nameplate in the top-15. Traditionally strong in March due to its sales leadership in the UK market, the Fiesta is back up into second place ahead of the Renault Clio but not with the kind of margin we’re used to, especially considering the little Ford is still brand new and the Clio is starting to age. In fourth place we find the Nissan Qashqai as Europe’s best selling crossover ahead of the Volkswagen Tiguan in 7th place and the Renault Captur in 10th place. Despite having an all-new generation in showrooms, the Volkswagen Polo is still struggling to gain traction after the previous generation had a strong finish to its life cycle. The Polo does manage to outsell the Peugeot 208 for only the second time in the last six months. The Ford Focus returns to the top-8 for the first time since last September despite being in the final stages of its life cycle. The Opel/Vauxhall Corsa is hit by a triple whammy of an aging design, reduced rental fleet deliveries under the new owner PSA and a depressed UK market, resulting in a 29,4% year-on-year loss, the latter two reasons are also valid for the Astra in 19th place, down 36,3%. The Skoda Octavia is out of the top-10 for the first time in 12 months while the Citroën C3 records its first year-on-year loss since September 2016 when the new generation was launched. The Ford Kuga (#15) outsells the Peugeot 3008 (#16) for the first time since last September, helped by its stronger sales in the UK. The Mercedes-Benz A-Class (#23) outsells its rival Audi A3 (#24) for only the second time in five years, after last December.
The Dacia Duster (#27) has now outsold the Opel/Vauxhall Mokka (#28) for the sixth consecutive month and the Ford Ecosport continues to improve (#43) while the Nissan Juke (#54) is aging quickly among all these fresher models. The Nissan Micra enters the top-40 for the first time in over 10 years time. The BMW 3-series (#41) is down 29,4% as it’s due to be replaced soon. The Toyota C-HR (#47) appears to have peaked as sales are stabilizing with a small loss of 2,5% in March.
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