Volkswagen_T_Roc-auto-sales-statistics-Europe

European car sales analysis March 2018 – brands

European-car-sales-graph-March_2018

In March, European sales of passenger cars declined for the first time in 2018 and for the fourth time in 12 months. A loss of -4,7% means 1,83 million cars were sold in Europe this month, traditionally by far the biggest month of the year (see graph), due to the influence of the UK market, where the twice yearly license plate change (now to the “18” registrations) pushes car sales to a peak. As a result, the UK is the biggest market in Europe in March, taking 25,8% of the total market compared to just over 16% over the whole year. The 15,7% decline in UK car sales this month represents 87% of the total European loss as the rest of the European markets combined were down by just 0,9% in March. Among the major markets, new car sales also declined in Italy (-5,8%) and Germany (-3,4%), but France (+2,2%) and Spain (+2,1%) posted growth.

The fastest growing markets (albeid from a low base) were Cyprus (+35,2%), Lithuania (+34,5%), Hungary (+28,5%) and Slovenia (+20,1%), while the biggest losers behind the UK were Denmark (-13,2%), Iceland (-11,7%) and Ireland (-10,7%). Crossover and SUVs are the only segment to grow with an increase of 12,8% to a record share of 34,4% of the market while car models (hatchbacks, sedans, station wagons, coupes and convertibles) lost 9,9% to 58,1% of the market and MPVs accelerated their decline at -26,4% to just 7,5% of the market.

Volkswagen_T_Roc-auto-sales-statistics-EuropeIn the first quarter, European car sales are up just 0,8% to 4,26 million, with Spain (+10,5%) as the biggest contributor, with Germany (+4%) and France (+2,9%) also in the black, while deliveries of passenger cars declined in Italy (-1,5%) and most notably the UK (-12,4%). The new EU member states showed strong growth of 11.9% so far this year. Crossover sales are up 18,7% in Q1, while car models lost 4,3% and MPVs lost 20,7%.

The biggest winner among manufacturers is Hyundai-Kia, but with only just over 5.100 additional sales. Honda and VW Group are the next biggest gainers with both fewer than 1.500 units of sales growth. On the other end of the scale, Ford Motor Company and PSA both lose more than 20.000 sales compared to last year, and Renault-Nissan is down by more than 15.000 sales. Relatively speaking, SAIC Motor is the fastest growing manufacturer, growing by almost 50%, followed by Tesla Motors with a plus of 19,2% and Honda, growing 6,2%. Aston Martin is the big loser, down more than 40% while Tata Motors with its Jaguar and Land Rover brands is down more than 20%. Ford Motor Company is down more than 15% in March.

At brand level, Dacia is the big winner in March with a gain of nearly 5.900 sales, followed by Jeep and Seat both with just over 4.700 additional sales. Ford is the big loser, and Opel/Vauxhall is also down by more than 21.000 sales and Nissan loses over 13.000 sales. It’s not a coincidence all three of these brands have a relatively high dependence on the struggling UK market. Lamborghini is the only brand to more than double up its volume of last year, although Dodge is not far behind. SAIC MG also grows quickly thanks to the addition of the MG ZS crossover. In the losing aisle we find Infiniti with a loss of more than two thirds of its volume and the British upperclass brands Bentley and Aston Martin both down by more than 40%.

March winners and losers

Manufacturer biggest volume increase Hyundai-Kia 5.162   Manufacturer biggest volume lost Ford Motor Comp. -24.398
Honda 1.432 PSA -20.694
Volkswagen Group 1.207 Renault-Nissan -15.303
Manufacturer biggest % increase SAIC 48,5% Manufacturer biggest % lost Aston Martin -41,6%
Tesla Motors 19,2% Tata Motors -20,3%
Honda 6,5% Ford Motor Comp. -15,2%
             
Brand biggest volume increase Dacia 5.870   Brand biggest volume lost Ford -24.398
Jeep 4.764 Opel/Vauxhall -21.158
Seat 4.715 Nissan -13.324
Brand biggest % increase Lamborghini 116,5% Brand biggest % lost Infiniti -67,5%
Dodge 96,6% Bentley -44,5%
SAIC MG 48,5% Aston Martin -41,6%

Ford_Fiesta-auto-sales-statistics-EuropeAs expected, Ford is the #2 brand in March, due to its relatively high share of sales in the UK, but that dependence also means its sales take a big hit, and the same can be said of Opel/Vauxhall which outsells Peugeot for the first time since last September but is down 16,3% on last year. In fact, Volkswagen and Peugeot are the only brands in the top-10 to improve their volumes on last year, both at +2,5%. In the second half of the top-10, Mercedes-Benz increases the gap to BMW and Audi. Nissan shows a similar effect as the other brands with high UK dependence: a relatively high share and/or position relative to their YTD performance, but a big year-on-year loss. Dacia and Seat are the big winners in the top-15 with double digit gains, while Jeep and Mitsubishi outperform the rest of the top-25. In contrast, Land Rover and Jaguar both plunge, and Lancia-Chrysler and Maserati do even more so.

March brands ranking

  Brand Mar-18 Mar-17 change YTD rank
1 Volkswagen 190.899 186.246 2,5% 1
2 Ford 135.997 160.395 -15,2% 2
3 Renault 127.065 136.608 -7,0% 3
4 Opel/Vauxhall 108.676 129.834 -16,3% 5
5 Peugeot 106.666 104.068 2,5% 4
6 Mercedes-Benz 101.504 106.029 -4,3% 6
7 BMW 95.330 102.616 -7,1% 7
8 Audi 88.637 99.085 -10,5% 8
9 Fiat 87.001 98.599 -11,8% 9
10 Toyota 78.710 83.123 -5,3% 10
11 Nissan 77.446 90.770 -14,7% 13
12 Skoda 75.324 71.960 4,7% 11
13 Citroën 66.183 67.859 -2,5% 12
14 Hyundai 61.373 58.473 5,0% 14
15 Kia 55.373 53.111 4,3% 15
16 Seat 48.834 44.119 10,7% 17
17 Dacia 48.702 42.832 13,7% 16
18 Volvo 35.435 36.891 -3,9% 18
19 Mazda 30.611 30.476 0,4% 20
20 Mini 26.970 27.765 -2,9% 21
21 Suzuki 26.675 28.097 -5,1% 19
22 Land Rover 25.730 32.663 -21,2% 22
23 Honda 23.430 21.998 6,5% 23
24 Jeep 16.520 11.756 40,5% 24
25 Mitsubishi 16.456 13.210 24,6% 25
26 Jaguar 11.666 14.271 -18,3% 28
27 Smart 10.132 11.421 -11,3% 27
28 Alfa Romeo 9.945 9.427 5,5% 26
29 Porsche 8.341 9.259 -9,9% 29
30 Lexus 6.329 6.094 3,9% 31
31 DS 5.912 6.370 -7,2% 32
32 Lancia-Chrysler 5.272 8.379 -37,1% 30
33 Tesla 4.629 3.885 19,2% 34
34 Subaru 3.715 4.098 -9,3% 33
35 SSangYong 2.056 2.299 -10,6% 35
36 SAIC MG 1.114 750 48,5% 37
37 Maserati 925 1.397 -33,8% 36
38 Infiniti 713 2.191 -67,5% 38
39 Ferrari 411 476 -13,7% 40
40 Lada 402 476 -15,5% 39
41 Bentley 335 604 -44,5% 41
42 Aston Martin 330 565 -41,6% 42
43 Chevrolet 218 255 -14,5% 43
44 Lamborghini 197 91 116,5% 45
45 Dodge 116 59 96,6% 44
46 Cadillac 97 81 19,8% 46
47 Rolls Royce 91 122 -25,4% 47
48 Lotus 68 113 -39,8% 49
49 DR 66 49 34,7% 48
50 Alpine 37 0 New
51 Geely 31 10 210,0% 51
52 Mahindra  29 41 -29,3% 50
53 Bugatti 2 1
54 Daihatsu 1 0

European car sales statistics are from the following countries: Austria, Belgium, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Luxembourg, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland, United Kingdom. They exclude vehicles registered as commercial vehicles. Source: ANDC, JATO Dynamics