European-car-sales-graph-Ju

European car sales analysis June 2016 – brands

European-car-sales-graph-JuAfter car sales in Europe showed signs of a boom in May with an increase of 15%, the growth rate returns to a more modest level in June, up 6,4% to 1.493.929 sales. In the first half of 2016, European car dealers sold 8.026.798 vehicles, 8,8% more than in the same period a year earlier. As in the months before, the fastest growing markets are in the South and East of Europe, with Italy and Spain both showing double digit growth at +11,9% and +11,2% respectively, while Germans bought 8,3% more cars and the French just 0,8%. In the UK, sales were down 0,8%, as private sales dropped in preparation for the Brexit vote in the last week of the month. As a result of that vote, expect the UK market to decline even more for the remainer of the year and to have a negative influence on European car sales in the second half of 2016. In the first half, Italy has grown 19,2% and Spain 12,5%, followed by France (+8,3%), Germany (+7,1%) and the UK (+3,2%), while only The Netherlands (-3,6%) and Switzerland (-2,3%) showed declines.

Renault-Clio-European-car-sales-june-2016Once again, Renault-Nissan adds the most volume of all manufacturers, followed by the luxury manufacturers Daimler and BMW, as Volkswagen Group sales are stable and Ford Motor Company, Mitsubishi Motors and PSA lose the most volume. In relative terms, AvtoVAZ is the fastest growing manufacturer for the second month in a row, followed by SAIC MG. These two brands still sell less than 500 units a month so such fluctuations in sales are not that difficult to accomplish, which makes the 43,3% increase at Honda even more impressive. The brand has been struggling for the past few years in Europe with a new product drought which has ended with the (late) introduction of the new Jazz and HR-V, but it will be difficult to return to former glory. The fastest shrinking manufacturers are DRB-Hicom which swings from big winner to big loser every month with its Lotus sports car brand (+34,5% in May, -50% in June), followed by Mitsubishi Motors and Tesla Motors.

Zooming in at brand level, we see that Renault is responsible for almost all of the growth of the Renault-Nissan Group, adding more volume than Mercedes-Benz and BMW combined, while Nissan actually loses volume. Its luxury brand Infiniti is the fastest growing brand again thanks to the introduction of the Q30 hatchback.

June 2016 winners and losers

Manufacturer biggest volume increase Renault-Nissan 25.796 Manufacturer biggest volume lost Ford Motor Company -3.912
Daimler AG 12.968 Mitsubishi Motors -2.169
BMW Group 11.509 PSA -738
Manufacturer biggest % increase AvtoVAZ (Lada) 153,7% Manufacturer biggest % lost DRB-Hicom (Proton / Lotus) -50,0%
SAIC MG 43,6% Mitsubishi Motors -16,9%
Honda 43,3% Tesla Motors -14,9%
Brand biggest volume increase Renault 22.937 Brand biggest volume lost Ford -3.911
Mercedes-Benz 11.299 Mitsubishi -2.169
BMW 11.217 Nissan -1.784
Brand biggest % increase Infiniti 250,7% Brand biggest % lost Lotus -50,0%
Lada 153,7% Mahindra -19,6%
Jaguar 74,3% Mitsubishi -16,9%

Volkswagen Group was the big winner in the first five months, but is passed by both Renault-Nissan and Fiat-Chrysler Automobiles for the first half, the former adding almost 100.000 units to its volume in the period. Only four manufacturers lose volume, but not in large figures. Mitsubishi is the biggest loser in volume terms at just over 6.000 units and in relative terms Tesla shrinks the fastest at -15%.

First half 2016 winners and losers

Manufacturer biggest volume increase Renault-Nissan 94.907 Manufacturer biggest volume lost Mitsubishi Motors -6.078
Fiat-Chrysler Automobiles 78.993 Tesla Motors -1.055
Volkswagen Group 76.405 DRB-Hicom (Proton / Lotus) -62
Manufacturer biggest % increase AvtoVAZ (Lada) 88,7% Manufacturer biggest % lost Tesla Motors -15,0%
Mahindra & Mahindra 63,8% DRB-Hicom (Proton / Lotus) -13,6%
Honda 35,4% Mitsubishi Motors -8,7%
Brand biggest volume increase Renault 77.502 Brand biggest volume lost Mitsubishi -6.078
Fiat 62.146 Mini -4.422
Mercedes-Benz 54.867 Seat -3.872
Brand biggest % increase Infiniti 143,6% Brand biggest % lost Tata -96,8%
Jaguar 102,4% Chevrolet -41,0%
Lada 88,7% Tesla -15,0%

Mazda_CX3-auto-sales-statistics-EuropeFor the third time this year, Volkswagen loses volume, but it remains the best selling brand in Europe. For the third consecutive month, Renault is the #2 brand while Ford drops from second place to fourth, behind Opel/Vauxhall for the first time in exactly 4 years, June 2012 being the last time the GM brand outsold Ford in Europe. BMW is the best selling luxury brand in June, with Mercedes-Benz not far behind, both brands showing double digit gains to relegate Audi into third place with flat sales. Fiat continues its strong form, despite dropping two places compared to May. Toyota stays ahead of Nissan and Dacia outsells Kia for only the second month this year. Mazda is the fastest growing brand in the top-20, and just outside that top-20 its fellow Japanese brands Suzuki and Honda also show impressive gains. Mitsubishi is struggling, though, now even outsold by Smart. After swapping places a few times last year, Jaguar has pulled clear from Lexus thanks to its two new models: XE and F-Pace.

June 2016 brand ranking

Brand June 2016 June 2015 change 2016 share 2015 share
1 Volkswagen 164.304 165.612 -0,8% 11,0% 11,8%
2 Renault 133.395 110.458 20,8% 8,9% 7,9%
3 Opel/Vauxhall 101.996 101.034 1,0% 6,8% 7,2%
4 Ford 100.793 104.704 -3,7% 6,8% 7,5%
5 Peugeot 85.762 84.391 1,6% 5,7% 6,0%
6 BMW 82.720 71.503 15,7% 5,5% 5,1%
7 Mercedes-Benz 81.073 69.774 16,2% 5,4% 5,0%
8 Audi 75.458 75.111 0,5% 5,1% 5,4%
9 Fiat 74.179 65.316 13,6% 5,0% 4,7%
10 Skoda 64.911 60.301 7,6% 4,4% 4,3%
11 Citroën 57.040 58.400 -2,3% 3,8% 4,2%
12 Toyota 53.955 51.366 5,0% 3,6% 3,7%
13 Nissan 51.067 52.851 -3,4% 3,4% 3,8%
14 Hyundai 47.073 41.891 12,4% 3,2% 3,0%
15 Dacia 42.761 39.439 8,4% 2,9% 2,8%
16 Kia 41.304 37.756 9,4% 2,8% 2,7%
17 Seat 33.978 34.978 -2,9% 2,3% 2,5%
18 Volvo 29.176 26.663 9,4% 2,0% 1,9%
19 Mazda 23.104 18.752 23,2% 1,5% 1,3%
20 Mini 20.332 20.064 1,3% 1,4% 1,4%
21 Suzuki 19.160 15.497 23,6% 1,3% 1,1%
22 Honda 14.823 10.345 43,3% 1,0% 0,7%
23 Land Rover 14.011 13.376 4,7% 0,9% 1,0%
24 Smart 10.797 9.128 18,3% 0,7% 0,7%
25 Mitsubishi 10.657 12.826 -16,9% 0,7% 0,9%
26 Jeep 9.871 8.336 18,4% 0,7% 0,6%
27 DS 7.603 8.352 -9,0% 0,5% 0,6%
28 Alfa Romeo 6.716 5.497 22,2% 0,5% 0,4%
29 Jaguar 6.689 3.837 74,3% 0,4% 0,3%
30 Porsche 5.793 6.407 -9,6% 0,4% 0,5%
31 Lancia 5.763 6.398 -9,9% 0,4% 0,5%
32 Lexus 4.049 3.231 25,3% 0,3% 0,2%
33 Subaru 3.416 3.049 12,0% 0,2% 0,2%
34 SSangYong 1.905 1.389 37,1% 0,1% 0,1%
35 Infiniti 1.848 527 250,7% 0,1% 0,0%
36 Tesla 1.741 2.047 -14,9% 0,1% 0,1%
37 Maserati 687 644 6,7% 0,0% 0,0%
38 Lada 411 162 153,7% 0,0% 0,0%
39 SAIC MG 336 234 43,6% 0,0% 0,0%
40 Bentley 322 254 26,8% 0,0% 0,0%
41 Ferrari 307 279 10,0% 0,0% 0,0%
42 Aston Martin 146 165 -11,5% 0,0% 0,0%
43 Lamborghini 140 96 45,8% 0,0% 0,0%
44 Chevrolet 123 142 -13,4% 0,0% 0,0%
45 Dodge 80 55 45,5% 0,0% 0,0%
46 Rolls Royce 78 54 44,4% 0,0% 0,0%
47 Cadillac 59 41 43,9% 0,0% 0,0%
48 Lotus 52 104 -50,0% 0,0% 0,0%
49 Mahindra 41 51 -19,6% 0,0% 0,0%
50 DR 21 16 31,3% 0,0% 0,0%
51 Geely 9 0 0,0% 0,0%
52 Great Wall 7 5 40,0% 0,0% 0,0%

Honda_HR_V-auto-sales-statistics-EuropeIn the first half of 2016, Renault has overtaken Ford to take second place in the brand ranking, behind Volkswagen. Audi holds on to its lead of the luxury segment, but Mercedes-Benz has leapfrogged BMW and both are closing in on their rival. After Nissan outsold for the first time last year, the two Japanese brands fighting for the title of best selling Asian brand in Europe have swapped 11th and 13th place again, while Citroën remains in between. Dacia drops behind Kia and Mini is kicked out of the top-20 by Suzuki, with Land Rover also moving past. After Mitsubishi outsold Honda for the first time last year, as it benefited from government subsidies on its Outlander PHEV while its Japanese rival suffered from a lack of fresh product, Honda strikes back with a 35,4% increase, the highest improvement in the top-30. Despite being down to a single model in a single market, Lancia manages to increase its sales with double digits and move past DS and Porsche. Jaguar doubles its volume and is now close behind Alfa Romeo, although the Italian brand will start to benefit from deliveries of its Giulia midsized sedan in the second half.

First half 2016 brand ranking

Brand H1 2016 sales H1 2015 sales change H1 2016 share H1 2015 share
1 Volkswagen 902.063 895.506 0,7% 11,2% 12,2%
2 Renault 592.226 514.724 15,1% 7,4% 7,0%
3 Ford 564.716 546.340 3,4% 7,0% 7,4%
4 Opel/Vauxhall 536.821 495.223 8,4% 6,7% 6,7%
5 Peugeot 477.657 446.602 7,0% 6,0% 6,1%
6 Audi 441.786 398.890 10,8% 5,5% 5,4%
7 Mercedes-Benz 425.394 370.527 14,8% 5,3% 5,0%
8 BMW 423.891 370.790 14,3% 5,3% 5,0%
9 Fiat 414.042 351.896 17,7% 5,2% 4,8%
10 Skoda 345.397 316.267 9,2% 4,3% 4,3%
11 Toyota 314.653 290.188 8,4% 3,9% 3,9%
12 Citroën 309.409 291.894 6,0% 3,9% 4,0%
13 Nissan 297.468 301.323 -1,3% 3,7% 4,1%
14 Hyundai 257.774 235.145 9,6% 3,2% 3,2%
15 Kia 229.159 201.766 13,6% 2,9% 2,7%
16 Dacia 219.669 202.475 8,5% 2,7% 2,7%
17 Seat 180.632 184.504 -2,1% 2,3% 2,5%
18 Volvo 148.370 134.686 10,2% 1,9% 1,8%
19 Mazda 126.555 99.286 27,5% 1,6% 1,3%
20 Suzuki 101.530 89.460 13,5% 1,3% 1,2%
21 Land Rover 92.086 77.062 19,5% 1,1% 1,0%
22 Mini 90.220 94.642 -4,7% 1,1% 1,3%
23 Honda 88.685 65.522 35,4% 1,1% 0,9%
24 Mitsubishi 63.699 69.777 -8,7% 0,8% 0,9%
25 Smart 58.342 50.646 15,2% 0,7% 0,7%
26 Jeep 54.771 44.292 23,7% 0,7% 0,6%
27 Lancia 40.177 35.994 11,6% 0,5% 0,5%
28 DS 39.658 40.423 -1,9% 0,5% 0,5%
29 Porsche 36.530 36.609 -0,2% 0,5% 0,5%
30 Alfa Romeo 33.051 31.016 6,6% 0,4% 0,4%
31 Jaguar 32.069 15.842 102,4% 0,4% 0,2%
32 Lexus 22.636 19.068 18,7% 0,3% 0,3%
33 Subaru 19.653 18.823 4,4% 0,2% 0,3%
34 SSangYong 10.199 6.120 66,7% 0,1% 0,1%
35 Infiniti 6.898 2.832 143,6% 0,1% 0,0%
36 Tesla 5.983 7.038 -15,0% 0,1% 0,1%
37 Maserati 3.326 3.410 -2,5% 0,0% 0,0%
38 SAIC MG 1.898 1.673 13,4% 0,0% 0,0%
39 Lada 1.821 965 88,7% 0,0% 0,0%
40 Ferrari 1.742 1.558 11,8% 0,0% 0,0%
41 Bentley 1.720 1.261 36,4% 0,0% 0,0%
42 Aston Martin 834 887 -6,0% 0,0% 0,0%
43 Chevrolet 721 1.222 -41,0% 0,0% 0,0%
44 Lamborghini 519 498 4,2% 0,0% 0,0%
45 Lotus 393 455 -13,6% 0,0% 0,0%
46 Cadillac 366 235 55,7% 0,0% 0,0%
47 Rolls Royce 356 317 12,3% 0,0% 0,0%
48 Dodge 350 251 39,4% 0,0% 0,0%
49 Mahindra 302 292 3,4% 0,0% 0,0%
50 DR 128 148 -13,5% 0,0% 0,0%
51 Great Wall 45 48 -6,3% 0,0% 0,0%
52 Geely 14 0 0,0% 0,0%
53 Tata 4 124 -96,8% 0,0% 0,0%
54 Bugatti 3 3 0,0% 0,0% 0,0%