European car sales analysis July and August 2019 – brands

The European car market has been in a bit of rollercoaster in the summer of 2019, with sales down 7,8% in June, then up 2,6% in July before dropping 7,6% again in August. Expect a double digit gain again in September as the market suffered a severe 23% drop in that month last year as a result of the WLTP fuel efficiency standards kicking in. Still, the market is down 3,3% for 2019 so far, and September alone isn’t going to bring that back into positive territory. While in July SUVs and crossovers were the only type of vehicles to improve their sales, in August logically all types were in the red, with MPVs once again the biggest losers an falling at more than double the rate of the overall market. In July and August, electrified vehicles continued to gain market share, more specifically EVs, as PHEV sales took a nosedive due to WLTP regulations. Electric car sales grew by 90% in July and by 69% in August, while PHEV sales were down 19% in July and down 29% in August. The marker share of electrified vehicles grew to a record 3,3% in August with battery electric cars taking a 2,2% share of the overall European passenger car market.

2019 July – August Manufacturers

Renault-Nissan and FCA have struggled greatly in the last two months, being the only manufacturers in the top-10 to lose sales in both months, and both by double digits as well. Naturally, this is a result of registering unsold vehicles onto the market in these months in 2018, as those vehicles were non-WLTP compliant and therefore could not be sold after September 1st. On the other end of the scale, Daimler improved its sales in both months, as did Suzuki, and the both did so by double digit figures. However, no manufacturer has shown the impressive growth figures of Tesla, helped by the deliveries of its Model 3 succes story.

	Group	Aug-19	Aug-18	change	July rank	Jul-19	Jul-18	change
1	Volkswagen Group	289.186	312.603	-7,5%	1	347.819	327.888	6,10%
2	PSA	150.489	155.425	-3,2%	2	212.146	198.597	6,80%
3	Renault-Nissan	149.610	192.837	-22,4%	3	163.008	189.037	-13,80%
4	Daimler AG	72.438	61.022	18,7%	6	82.446	74.449	10,70%
5	Hyundai-Kia	69.247	78.190	-11,4%	4	92.637	88.185	5,00%
6	Ford Motor Comp.	60.340	61.176	-1,4%	5	83.446	77.494	7,70%
7	BMW AG	56.508	61.458	-8,1%	7	77.575	74.253	4,50%
8	Toyota Motor	53.061	51.594	2,8%	9	69.078	61.418	12,50%
9	Fiat-Chrysler Automobiles	50.982	71.301	-28,5%	8	74.991	90.178	-16,80%
10	Suzuki	27.654	19.585	41,2%	11	25.690	21.671	18,50%
11	Geely Group	18.601	16.067	15,8%	10	26.749	22.298	20,00%
12	Mazda	14.718	17.333	-15,1%	12	18.055	17.119	5,50%
13	Tata Motors	9.243	12.645	-26,9%	13	15.743	15.374	2,40%
14	Honda	8.655	9.385	-7,8%	14	9.329	10.753	-13,20%
15	Tesla Motors	6.594	1.482	344,9%	15	4.612	1.079	327,40%
16	Subaru Corp.	2.346	3.462	-32,2%	16	2.126	2.740	-22,40%
17	Mahindra & Mahindra	995	1.375	-27,6%	17	1.138	1.230	-7,50%
18	SAIC	663	587	12,9%	18	1.041	813	28,00%
19	General Motors	365	249	46,6%	19	453	404	12,10%
20	Aston Martin	133	189	-29,6%	20	178	200	-11,00%

2019 July – August Brands

Becaude of “artificial” registrations by some brands last year, the ranking has been very unstable in these last two months. For example, Renault dropped to the #6 position in July, before recovering to its #2 spot in August, while Peugeot fell from 3rd place in July to 6th in August. Opel/Vauxhall dropped from 5th in July to 8th in August, while Dacia jumped from 15th to a record 9th. Fiat and Nissan were the big losers among major brands, dropping to 14th and 17th place in July and to 15th and 18th place in August respectively.

	Brand	Aug-19	Aug-18	change	July rank	Jul-19	Jul-18	change
1	Volkswagen	129.276	145.245	-11,0%	1	155.149	151.854	2,2%
2	Renault	61.387	92.808	-33,9%	6	71.048	87.085	-18,4%
3	Ford	60.338	61.176	-1,4%	2	83.446	77.494	7,7%
4	Mercedes-Benz	60.099	55.083	9,1%	4	74.129	66.664	11,2%
5	Audi	58.510	63.992	-8,6%	7	69.776	69.189	0,8%
6	Peugeot	57.031	58.383	-2,3%	3	80.383	75.559	6,4%
7	Skoda	56.737	53.080	6,9%	8	66.276	59.225	11,9%
8	Opel/Vauxhall	52.674	54.036	-2,5%	5	72.199	70.515	2,4%
9	Dacia	50.974	43.413	17,4%	15	48.968	44.136	10,9%
10	Toyota	49.828	48.945	1,8%	9	64.498	57.786	11,6%
11	BMW	45.281	50.360	-10,1%	10	61.865	60.449	2,3%
12	Seat	39.380	42.550	-7,5%	13	49.412	40.567	21,8%
13	Hyundai	38.454	39.577	-2,8%	12	50.128	46.289	8,3%
14	Citroën	37.331	40.673	-8,2%	11	54.883	48.233	13,8%
15	Fiat	32.912	46.498	-29,2%	14	49.323	60.917	-19,0%
16	Kia	30.793	38.613	-20,3%	16	42.509	41.896	1,5%
17	Suzuki	27.654	19.585	41,2%	19	25.690	21.671	18,5%
18	Nissan	23.616	40.979	-42,4%	17	31.256	45.671	-31,6%
19	Volvo	18.556	15.973	16,2%	18	26.697	22.251	20,0%
20	Mazda	14.718	17.333	-15,1%	20	18.055	17.119	5,5%
21	Mitsubishi	12.693	13.129	-3,3%	23	10.662	10.930	-2,5%
22	Smart	12.339	5.939	107,8%	26	8.317	7.785	6,8%
23	Jeep	11.710	14.333	-18,3%	22	15.477	15.220	1,7%
24	Mini	11.194	11.060	1,2%	21	15.651	13.760	13,7%
25	Honda	8.655	9.385	-7,8%	25	9.329	10.753	-13,2%
26	Tesla	6.594	1.482	344,9%	30	4.612	1.079	327,4%
27	Land Rover	5.701	7.427	-23,2%	24	9.834	9.474	3,8%
28	Porsche	4.918	7.124	-31,0%	27	6.602	6.422	2,8%
29	Jaguar	3.542	5.218	-32,1%	28	5.909	5.900	0,2%
30	DS	3.453	2.333	48,0%	29	4.681	4.290	9,1%
31	Lexus	3.233	2.649	22,0%	31	4.580	3.629	26,2%
32	Alfa Romeo	3.068	8.084	-62,0%	32	4.536	9.395	-51,7%
33	Lancia	2.509	1.284	95,4%	33	4.324	3.465	24,8%
34	Subaru	2.346	3.462	-32,2%	34	2.126	2.740	-22,4%
35	DR Motor	924	70	1220,0%	38	564	83	579,5%
36	SSangYong	898	1.272	-29,4%	35	1.044	1.071	-2,5%
37	SAIC MG	663	587	12,9%	36	1.041	813	28,0%
38	Alpine	479	470	1,9%	39	434	221	96,4%
39	Maserati	341	481	-29,1%	37	598	799	-25,2%
40	Chevrolet	274	175	56,6%	41	401	336	19,3%
41	Ferrari	242	395	-38,7%	40	422	318	32,7%
42	Infiniti	242	1.438	-83,2%	44	268	431	-37,8%
43	Lada	219	600	-63,5%	42	372	563	-33,9%
44	Bentley	205	426	-51,9%	43	330	434	-24,0%
45	Lamborghini	144	176	-18,2%	45	248	196	26,5%
46	Aston Martin	133	189	-29,6%	46	178	200	-11,0%
47	Mahindra	97	103	-5,8%	48	94	159	-40,9%
48	Dodge	96	151	-36,4%	47	165	19	768,4%
49	Cadillac	91	71	28,2%	50	52	67	-22,4%
50	Lotus	40	81	-50,6%	51	46	34	35,3%
51	Rolls Royce	33	38	-13,2%	49	59	44	34,1%
52	Geely	5	13	-61,5%	53	6	13	-53,8%
53	Chrysler	4	24	-83,3%	52	13	7	85,7%
54	Bugatti	3	4	-25,0%	54	1	0	–

2019 January – August brands ranking

Despite the rather fluctuating rankings in the last two months, the Year-to-Date ranking is relatively stable, with the top-9 brands holding their positions, even though Renault has lost nearly 11% of its sales and 0,6 percentage points of share. Peugeot is closing in on Ford for 3rd place and Mercedes-Benz is closing the gap to Opel/Vauxhall for 5th place, while BMW is breathing down Audi’s neck for 7th place. Fiat has dropped out of the top-10 with a close to 15% loss, while Seat has leapfrogged both Kia and Nissan, the latter of which is down 3 places as it loses more than a quarter of its sales and 0,8 percentage points of share. Further below, Mitsubishi jumps ahead of Land Rover and Honda and Tesla jumps 7 places to #27 ahead of Jaguar and Porsche.

	Brand	2019	2018	change	2019 share	2018 share
1	Volkswagen	1.207.334	1.279.515	-5,6%	11,3%	11,6%
2	Renault	714.878	801.501	-10,8%	6,7%	7,3%
3	Ford	668.243	711.319	-6,1%	6,3%	6,5%
4	Peugeot	664.964	672.904	-1,2%	6,2%	6,1%
5	Opel/Vauxhall	589.610	614.105	-4,0%	5,5%	5,6%
6	Mercedes-Benz	588.947	580.421	1,5%	5,5%	5,3%
7	Audi	535.346	564.300	-5,1%	5,0%	5,1%
8	BMW	533.599	539.046	-1,0%	5,0%	4,9%
9	Skoda	508.470	506.392	0,4%	4,8%	4,6%
10	Toyota	494.594	487.350	1,5%	4,6%	4,4%
11	Fiat	448.295	525.146	-14,6%	4,2%	4,8%
12	Citroën	441.227	420.452	4,9%	4,1%	3,8%
13	Dacia	404.513	373.355	8,3%	3,8%	3,4%
14	Hyundai	363.847	370.784	-1,9%	3,4%	3,4%
15	Seat	347.777	333.355	4,3%	3,3%	3,0%
16	Kia	334.034	347.479	-3,9%	3,1%	3,2%
17	Nissan	272.300	370.803	-26,6%	2,6%	3,4%
18	Volvo	218.125	209.677	4,0%	2,0%	1,9%
19	Suzuki	189.121	176.105	7,4%	1,8%	1,6%
20	Mazda	154.404	158.682	-2,7%	1,4%	1,4%
21	Mini	134.938	138.439	-2,5%	1,3%	1,3%
22	Jeep	117.505	118.668	-1,0%	1,1%	1,1%
23	Mitsubishi	102.120	93.647	9,0%	1,0%	0,8%
24	Land Rover	95.707	101.256	-5,5%	0,9%	0,9%
25	Honda	85.024	98.285	-13,5%	0,8%	0,9%
26	Smart	73.102	65.949	10,8%	0,7%	0,6%
27	Tesla	56.429	15.987	253,0%	0,5%	0,1%
28	Jaguar	53.035	52.809	0,4%	0,5%	0,5%
29	Porsche	46.580	57.536	-19,0%	0,4%	0,5%
30	Lancia	41.551	31.939	30,1%	0,4%	0,3%
31	Alfa Romeo	37.685	67.810	-44,4%	0,4%	0,6%
32	Lexus	34.769	30.796	12,9%	0,3%	0,3%
33	DS	33.465	33.074	1,2%	0,3%	0,3%
34	Subaru	19.576	26.088	-25,0%	0,2%	0,2%
35	SSangYong	8.960	10.996	-18,5%	0,1%	0,1%
36	SAIC MG	7.991	5.686	40,5%	0,1%	0,1%
37	Maserati	4.106	5.661	-27,5%	0,0%	0,1%
38	Lada	4.094	4.010	2,1%	0,0%	0,0%
39	Alpine	3.453	1.323	New	0,0%	0,0%
40	Ferrari	2.731	2.647	3,2%	0,0%	0,0%
41	DR Motor	2.644	622	325,1%	0,0%	0,0%
42	Bentley	2.288	2.481	-7,8%	0,0%	0,0%
43	Infiniti	2.275	5.160	-55,9%	0,0%	0,0%
44	Chevrolet	2.141	1.857	15,3%	0,0%	0,0%
45	Aston Martin	1.705	1.531	11,4%	0,0%	0,0%
46	Lamborghini	1.679	1.219	37,7%	0,0%	0,0%
47	Dodge	855	1.008	-15,2%	0,0%	0,0%
48	Mahindra	823	535	53,8%	0,0%	0,0%
49	Cadillac	565	595	-5,0%	0,0%	0,0%
50	Rolls Royce	485	497	-2,4%	0,0%	0,0%
51	Lotus	389	420	-7,4%	0,0%	0,0%
52	Chrysler	86	93	-7,5%	0,0%	0,0%
53	Geely	73	115	-36,5%	0,0%	0,0%
54	Great Wall	41	2	1950,0%	0,0%	0,0%
55	Bugatti	21	19	10,5%	0,0%	0,0%

European car sales statistics are from the following countries: Austria, Belgium, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Luxembourg, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland, United Kingdom. They exclude vehicles registered as commercial vehicles. Source: ANDC, JATO Dynamics