Tesla_Model_3-auto-sales-statistics-Europe

European car sales analysis July and August 2019 – brands

The European car market has been in a bit of rollercoaster in the summer of 2019, with sales down 7,8% in June, then up 2,6% in July before dropping 7,6% again in August. Expect a double digit gain again in September as the market suffered a severe 23% drop in that month last year as a result of the WLTP fuel efficiency standards kicking in. Still, the market is down 3,3% for 2019 so far, and September alone isn’t going to bring that back into positive territory. While in July SUVs and crossovers were the only type of vehicles to improve their sales, in August logically all types were in the red, with MPVs once again the biggest losers an falling at more than double the rate of the overall market. In July and August, electrified vehicles continued to gain market share, more specifically EVs, as PHEV sales took a nosedive due to WLTP regulations. Electric car sales grew by 90% in July and by 69% in August, while PHEV sales were down 19% in July and down 29% in August. The marker share of electrified vehicles grew to a record 3,3% in August with battery electric cars taking a 2,2% share of the overall European passenger car market.

2019 July – August Manufacturers

Renault-Nissan and FCA have struggled greatly in the last two months, being the only manufacturers in the top-10 to lose sales in both months, and both by double digits as well. Naturally, this is a result of registering unsold vehicles onto the market in these months in 2018, as those vehicles were non-WLTP compliant and therefore could not be sold after September 1st. On the other end of the scale, Daimler improved its sales in both months, as did Suzuki, and the both did so by double digit figures. However, no manufacturer has shown the impressive growth figures of Tesla, helped by the deliveries of its Model 3 succes story.

  Group Aug-19 Aug-18 change July

rank

Jul-19 Jul-18 change
1 Volkswagen Group 289.186 312.603 -7,5% 1 347.819 327.888 6,10%
2 PSA 150.489 155.425 -3,2% 2 212.146 198.597 6,80%
3 Renault-Nissan 149.610 192.837 -22,4% 3 163.008 189.037 -13,80%
4 Daimler AG 72.438 61.022 18,7% 6 82.446 74.449 10,70%
5 Hyundai-Kia 69.247 78.190 -11,4% 4 92.637 88.185 5,00%
6 Ford Motor Comp. 60.340 61.176 -1,4% 5 83.446 77.494 7,70%
7 BMW AG 56.508 61.458 -8,1% 7 77.575 74.253 4,50%
8 Toyota Motor 53.061 51.594 2,8% 9 69.078 61.418 12,50%
9 Fiat-Chrysler Automobiles 50.982 71.301 -28,5% 8 74.991 90.178 -16,80%
10 Suzuki 27.654 19.585 41,2% 11 25.690 21.671 18,50%
11 Geely Group 18.601 16.067 15,8% 10 26.749 22.298 20,00%
12 Mazda 14.718 17.333 -15,1% 12 18.055 17.119 5,50%
13 Tata Motors 9.243 12.645 -26,9% 13 15.743 15.374 2,40%
14 Honda 8.655 9.385 -7,8% 14 9.329 10.753 -13,20%
15 Tesla Motors 6.594 1.482 344,9% 15 4.612 1.079 327,40%
16 Subaru Corp. 2.346 3.462 -32,2% 16 2.126 2.740 -22,40%
17 Mahindra & Mahindra 995 1.375 -27,6% 17 1.138 1.230 -7,50%
18 SAIC 663 587 12,9% 18 1.041 813 28,00%
19 General Motors 365 249 46,6% 19 453 404 12,10%
20 Aston Martin 133 189 -29,6% 20 178 200 -11,00%

2019 July – August Brands

Becaude of “artificial” registrations by some brands last year, the ranking has been very unstable in these last two months. For example, Renault dropped to the #6 position in July, before recovering to its #2 spot in August, while Peugeot fell from 3rd place in July to 6th in August. Opel/Vauxhall dropped from 5th in July to 8th in August, while Dacia jumped from 15th to a record 9th. Fiat and Nissan were the big losers among major brands, dropping to 14th and 17th place in July and to 15th and 18th place in August respectively.

  Brand Aug-19 Aug-18 change July

rank

Jul-19 Jul-18 change
1 Volkswagen 129.276 145.245 -11,0% 1 155.149 151.854 2,2%
2 Renault 61.387 92.808 -33,9% 6 71.048 87.085 -18,4%
3 Ford 60.338 61.176 -1,4% 2 83.446 77.494 7,7%
4 Mercedes-Benz 60.099 55.083 9,1% 4 74.129 66.664 11,2%
5 Audi 58.510 63.992 -8,6% 7 69.776 69.189 0,8%
6 Peugeot 57.031 58.383 -2,3% 3 80.383 75.559 6,4%
7 Skoda 56.737 53.080 6,9% 8 66.276 59.225 11,9%
8 Opel/Vauxhall 52.674 54.036 -2,5% 5 72.199 70.515 2,4%
9 Dacia 50.974 43.413 17,4% 15 48.968 44.136 10,9%
10 Toyota 49.828 48.945 1,8% 9 64.498 57.786 11,6%
11 BMW 45.281 50.360 -10,1% 10 61.865 60.449 2,3%
12 Seat 39.380 42.550 -7,5% 13 49.412 40.567 21,8%
13 Hyundai 38.454 39.577 -2,8% 12 50.128 46.289 8,3%
14 Citroën 37.331 40.673 -8,2% 11 54.883 48.233 13,8%
15 Fiat 32.912 46.498 -29,2% 14 49.323 60.917 -19,0%
16 Kia 30.793 38.613 -20,3% 16 42.509 41.896 1,5%
17 Suzuki 27.654 19.585 41,2% 19 25.690 21.671 18,5%
18 Nissan 23.616 40.979 -42,4% 17 31.256 45.671 -31,6%
19 Volvo 18.556 15.973 16,2% 18 26.697 22.251 20,0%
20 Mazda 14.718 17.333 -15,1% 20 18.055 17.119 5,5%
21 Mitsubishi 12.693 13.129 -3,3% 23 10.662 10.930 -2,5%
22 Smart 12.339 5.939 107,8% 26 8.317 7.785 6,8%
23 Jeep 11.710 14.333 -18,3% 22 15.477 15.220 1,7%
24 Mini 11.194 11.060 1,2% 21 15.651 13.760 13,7%
25 Honda 8.655 9.385 -7,8% 25 9.329 10.753 -13,2%
26 Tesla 6.594 1.482 344,9% 30 4.612 1.079 327,4%
27 Land Rover 5.701 7.427 -23,2% 24 9.834 9.474 3,8%
28 Porsche 4.918 7.124 -31,0% 27 6.602 6.422 2,8%
29 Jaguar 3.542 5.218 -32,1% 28 5.909 5.900 0,2%
30 DS 3.453 2.333 48,0% 29 4.681 4.290 9,1%
31 Lexus 3.233 2.649 22,0% 31 4.580 3.629 26,2%
32 Alfa Romeo 3.068 8.084 -62,0% 32 4.536 9.395 -51,7%
33 Lancia 2.509 1.284 95,4% 33 4.324 3.465 24,8%
34 Subaru 2.346 3.462 -32,2% 34 2.126 2.740 -22,4%
35 DR Motor 924 70 1220,0% 38 564 83 579,5%
36 SSangYong 898 1.272 -29,4% 35 1.044 1.071 -2,5%
37 SAIC MG 663 587 12,9% 36 1.041 813 28,0%
38 Alpine 479 470 1,9% 39 434 221 96,4%
39 Maserati 341 481 -29,1% 37 598 799 -25,2%
40 Chevrolet 274 175 56,6% 41 401 336 19,3%
41 Ferrari 242 395 -38,7% 40 422 318 32,7%
42 Infiniti 242 1.438 -83,2% 44 268 431 -37,8%
43 Lada 219 600 -63,5% 42 372 563 -33,9%
44 Bentley 205 426 -51,9% 43 330 434 -24,0%
45 Lamborghini 144 176 -18,2% 45 248 196 26,5%
46 Aston Martin 133 189 -29,6% 46 178 200 -11,0%
47 Mahindra  97 103 -5,8% 48 94 159 -40,9%
48 Dodge 96 151 -36,4% 47 165 19 768,4%
49 Cadillac 91 71 28,2% 50 52 67 -22,4%
50 Lotus 40 81 -50,6% 51 46 34 35,3%
51 Rolls Royce 33 38 -13,2% 49 59 44 34,1%
52 Geely 5 13 -61,5% 53 6 13 -53,8%
53 Chrysler 4 24 -83,3% 52 13 7 85,7%
54 Bugatti 3 4 -25,0% 54 1 0

2019 January – August brands ranking

Despite the rather fluctuating rankings in the last two months, the Year-to-Date ranking is relatively stable, with the top-9 brands holding their positions, even though Renault has lost nearly 11% of its sales and 0,6 percentage points of share. Peugeot is closing in on Ford for 3rd place and Mercedes-Benz is closing the gap to Opel/Vauxhall for 5th place, while BMW is breathing down Audi’s neck for 7th place. Fiat has dropped out of the top-10 with a close to 15% loss, while Seat has leapfrogged both Kia and Nissan, the latter of which is down 3 places as it loses more than a quarter of its sales and 0,8 percentage points of share. Further below, Mitsubishi jumps ahead of Land Rover and Honda and Tesla jumps 7 places to #27 ahead of Jaguar and Porsche.

  Brand 2019 2018 change 2019 share 2018 share
1 Volkswagen 1.207.334 1.279.515 -5,6% 11,3% 11,6%
2 Renault 714.878 801.501 -10,8% 6,7% 7,3%
3 Ford 668.243 711.319 -6,1% 6,3% 6,5%
4 Peugeot 664.964 672.904 -1,2% 6,2% 6,1%
5 Opel/Vauxhall 589.610 614.105 -4,0% 5,5% 5,6%
6 Mercedes-Benz 588.947 580.421 1,5% 5,5% 5,3%
7 Audi 535.346 564.300 -5,1% 5,0% 5,1%
8 BMW 533.599 539.046 -1,0% 5,0% 4,9%
9 Skoda 508.470 506.392 0,4% 4,8% 4,6%
10 Toyota 494.594 487.350 1,5% 4,6% 4,4%
11 Fiat 448.295 525.146 -14,6% 4,2% 4,8%
12 Citroën 441.227 420.452 4,9% 4,1% 3,8%
13 Dacia 404.513 373.355 8,3% 3,8% 3,4%
14 Hyundai 363.847 370.784 -1,9% 3,4% 3,4%
15 Seat 347.777 333.355 4,3% 3,3% 3,0%
16 Kia 334.034 347.479 -3,9% 3,1% 3,2%
17 Nissan 272.300 370.803 -26,6% 2,6% 3,4%
18 Volvo 218.125 209.677 4,0% 2,0% 1,9%
19 Suzuki 189.121 176.105 7,4% 1,8% 1,6%
20 Mazda 154.404 158.682 -2,7% 1,4% 1,4%
21 Mini 134.938 138.439 -2,5% 1,3% 1,3%
22 Jeep 117.505 118.668 -1,0% 1,1% 1,1%
23 Mitsubishi 102.120 93.647 9,0% 1,0% 0,8%
24 Land Rover 95.707 101.256 -5,5% 0,9% 0,9%
25 Honda 85.024 98.285 -13,5% 0,8% 0,9%
26 Smart 73.102 65.949 10,8% 0,7% 0,6%
27 Tesla 56.429 15.987 253,0% 0,5% 0,1%
28 Jaguar 53.035 52.809 0,4% 0,5% 0,5%
29 Porsche 46.580 57.536 -19,0% 0,4% 0,5%
30 Lancia 41.551 31.939 30,1% 0,4% 0,3%
31 Alfa Romeo 37.685 67.810 -44,4% 0,4% 0,6%
32 Lexus 34.769 30.796 12,9% 0,3% 0,3%
33 DS 33.465 33.074 1,2% 0,3% 0,3%
34 Subaru 19.576 26.088 -25,0% 0,2% 0,2%
35 SSangYong 8.960 10.996 -18,5% 0,1% 0,1%
36 SAIC MG 7.991 5.686 40,5% 0,1% 0,1%
37 Maserati 4.106 5.661 -27,5% 0,0% 0,1%
38 Lada 4.094 4.010 2,1% 0,0% 0,0%
39 Alpine 3.453 1.323 New 0,0% 0,0%
40 Ferrari 2.731 2.647 3,2% 0,0% 0,0%
41 DR Motor 2.644 622 325,1% 0,0% 0,0%
42 Bentley 2.288 2.481 -7,8% 0,0% 0,0%
43 Infiniti 2.275 5.160 -55,9% 0,0% 0,0%
44 Chevrolet 2.141 1.857 15,3% 0,0% 0,0%
45 Aston Martin 1.705 1.531 11,4% 0,0% 0,0%
46 Lamborghini 1.679 1.219 37,7% 0,0% 0,0%
47 Dodge 855 1.008 -15,2% 0,0% 0,0%
48 Mahindra  823 535 53,8% 0,0% 0,0%
49 Cadillac 565 595 -5,0% 0,0% 0,0%
50 Rolls Royce 485 497 -2,4% 0,0% 0,0%
51 Lotus 389 420 -7,4% 0,0% 0,0%
52 Chrysler 86 93 -7,5% 0,0% 0,0%
53 Geely 73 115 -36,5% 0,0% 0,0%
54 Great Wall 41 2 1950,0% 0,0% 0,0%
55 Bugatti 21 19 10,5% 0,0% 0,0%

European car sales statistics are from the following countries: Austria, Belgium, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Luxembourg, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland, United Kingdom. They exclude vehicles registered as commercial vehicles. Source: ANDC, JATO Dynamics

  1. Yes, I’ve been waiting for this!! Dacia sales amazes me, as does Suzuki.
    I think brands like Renault which have been loosing sales this year because of the WLTP homologation will be able to recover over the next few months.

  2. How is that possible at all? Lancia has one model in one country very very very old model and sells more than Subaru, which has many models, brand new models, sells all over Europe and sells less than Lancia?
    What is wrong with Europeans??????????????

    1. Subaru simply doesn’t fit into the European market. It’s a Japanese brand with one of the most outdated, overpriced and European unfriendly line-up ever.

      Lancia clearly benefits from Alfa Romeo axing the MiTo and Fiat doing the same with the Punto.

    2. People don’t just pick the best car they can afford. People choose cars depending on other factors too, for example the sales and repair networks, which in the case of Subaru are small in Europe.

    3. In similar fashion there are huge differences WITHIN Europe pertaining certain brands: Dacia is a slam dunk in half a dozen European countries yet Holland, land of the Hagglers, buys zero of this bang for your buck hero.

      Infiniti started Q(X)30 production in the UK. One important market one won, one would think (labor!).Think again. Spain and Italy bought good amounts of this Benz clone with a more appealing outside – the UK none.

      1. Who are you calling a haggler, my fellow Dutch friend? 😉
        .
        Cultural differences between continents and countries have always fascinated me. A segment cars for example are very popular in Italy and The Netherlands, but almost non-existent in Germany.

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