Image credit: L'Argus

European car sales analysis July 2021 – brands

After four months of double or even triple digit sales increases for the European car market, July 2021 is down by 23.1%. However, this is also partially related to July 2020 being relatively strong compared to the first half of the year. When comparing 2021 to pre-COVID 2019, June was an outlier with sales down only 13% while all other months, including July, were down between 22% and 30%. At just under 980,000 sales, car sales in Europe are back to their level of 2012 which was one of the slowest years in the 21st century. The year-to-date figure now stands at 7.47 million deliveries, up 16.5% (but down 22.5% on the first seven months of 2019). Many European markets posted double-digit percentage drops in June. Looking at the major EU car markets, France (-35.3%) suffered the biggest drop in deliveries, followed by the United Kingdom (-29.5%), Spain (-28.9%) and Germany (-24.9%), while Italy outsperforms the overall market at -19.2%.

Car models (hatchback, sedan, stationwagon, coupe and convertible) lose market share again at -26.9% and drop to a new record low market share at 50.1%. Crossovers and SUVs outperform at -15.8% to a new record market share at 45.9%. MPV sales are down again at -46.2% to 4% share, which is the second lowest ever, after last January’s 3.8%.

July 2021 Manufacturers

Volkswagen Group continues to outperform the market at -19.4% and its market share is up to its third highest ever at 27.8%. Stellantis almost follows the market at -25.1% but Renault-Nissan is down 37.9% and once again the worst performing manufacturer in the top-7. Hyundai-Kia on the other hand is the best performing manufacturer in the top-9 at -2.6% on last year. BMW AG is down 23.4% while Daimler AG is down 31.4%. Toyota Motor Corp. is down 5.9% and jumps ahead of Daimler and Ford Motor Company. The latter is once again the worst performing manufacturer in Europe at -43.5% and drops to #8 at just 4.6% market share. SAIC is the best performing manufacturer, more than doubling its sales of last year. Suzuki sales are stable on last year, while Mazda also outperforms at -9.5%. Tata Motors is down 34.4% and drops behind Mazda.

Group July-21 July-20 change 2021 share 2020 share YTD 2021 YTD 2020 change
1 Volkswagen Group 270.598 335.783 -19,4% 27,8% 26,5% 1.960.993 1.653.528 18,6%
2 Stellantis 186.112 248.434 -25,1% 19,1% 19,6% 1.570.524 1.299.803 20,8%
3 Renault-Nissan 108.890 175.300 -37,9% 11,2% 13,8% 853.282 880.489 -3,1%
4 Hyundai-Kia 92.480 94.968 -2,6% 9,5% 7,5% 570.902 452.136 26,3%
5 BMW AG 70.013 91.351 -23,4% 7,2% 7,2% 534.763 449.879 18,9%
6 Toyota Motor 65.685 69.798 -5,9% 6,7% 5,5% 469.761 366.150 28,3%
7 Daimler AG 56.178 81.872 -31,4% 5,8% 6,5% 431.641 395.648 9,1%
8 Ford Motor Comp. 44.857 79.351 -43,5% 4,6% 6,3% 373.694 379.267 -1,5%
9 Geely Group 22.971 29.071 -21,0% 2,4% 2,3% 200.040 155.464 28,7%
10 Suzuki 16.554 16.461 0,6% 1,7% 1,3% 120.584 86.589 39,3%
11 Mazda 13.897 15.364 -9,5% 1,4% 1,2% 95.616 74.561 28,2%
12 Tata Motors 9.916 15.120 -34,4% 1,0% 1,2% 98.495 89.489 10,1%
13 Honda 6.676 9.149 -27,0% 0,7% 0,7% 41.333 41.906 -1,4%
14 SAIC 5.387 2.521 113,7% 0,6% 0,2% 26.283 11.304 132,5%
15 Subaru Corp. 1.641 1.914 -14,3% 0,2% 0,2% 11.981 9.982 20,0%
16 Mahindra & Mahindra 888 1.352 -34,3% 0,1% 0,1% 6.021 6.075 -0,9%
17 Tesla Motors 642 1.094 -41,3% 0,1% 0,1% 68.220 38.598 76,7%
18 Aston Martin 162 142 14,1% 0,0% 0,0% 1.247 818 52,4%
19 General Motors 40 27 48,1% 0,0% 0,0% 386 125 208,8%

July 2021 Brands

In the brands ranking, Volkswagen gains share again while Toyota is up one place on last month to reach its highest ranking in Europe ever at #2, thanks to sales down just 4.9%. As a result, the Japanese brand gains 1.3 percentage points of market share. BMW jumps 2 places on June to complete the podium, as it keeps its market share stable and remains the most popular luxury brand in Europe, as Mercedes-Benz is down 31.6% in 6th place, just ahead of Audi, down 20.4%. Skoda also keeps its market share stable in 4th place, just ahead of Peugeot which loses a third of its sales on last year. Hyundai is the best performing brand at +2.8%, jumping ahead of Ford, Kia, Renault and Fiat into 8th place. Sister brand Kia is down 8% and gains 0.8 percentage points of market share. Ford is the worst performing brand in the top-10 at -43.5% while Renault loses more than half of its sales on last year’s July and drops out of the top-10 for the first time in modern history.

Opel/Vauxhall, Dacia and Seat (including Cupra) all gain market share, while Fiat, Citroën and Volvo slightly lose share. Nissan is down by almost a third and drops to 18th place, just ahead of Suzuki which is stable on last year. Mazda and Jeep are each down by just single digits, but Land Rover, Mitsubishi, Honda and Porsche are down by 27% or more. MG and DR Motor more than double up on last year, while Lynk & Co is down one place on last month to stay the third-best Chinese brand behind MG and Polestar but well ahead of Aiways, Xpeng, Maxus, Seres and Nio.

Brand July-21 July-20 change 2021 share 2020 share YTD rank YTD 2021 YTD 2020 change
1 Volkswagen 120.163 146.485 -18,0% 12,3% 11,5% 1 852.016 722.742 17,9%
2 Toyota 61.927 65.100 -4,9% 6,4% 5,1% 3 441.344 340.877 29,5%
3 BMW 55.507 72.395 -23,3% 5,7% 5,7% 4 426.618 359.874 18,5%
4 Skoda 54.544 71.663 -23,9% 5,6% 5,6% 7 393.727 349.693 12,6%
5 Peugeot 54.129 81.758 -33,8% 5,6% 6,4% 2 482.118 405.199 19,0%
6 Mercedes-Benz 54.053 78.980 -31,6% 5,5% 6,2% 6 410.066 386.331 6,1%
7 Audi 51.673 64.907 -20,4% 5,3% 5,1% 8 393.105 328.373 19,7%
8 Hyundai 47.998 46.689 2,8% 4,9% 3,7% 14 284.494 219.270 29,7%
9 Ford 44.857 79.351 -43,5% 4,6% 6,3% 9 373.692 379.265 -1,5%
10 Kia 44.400 48.279 -8,0% 4,6% 3,8% 13 286.157 232.866 22,9%
11 Renault 43.075 89.043 -51,6% 4,4% 7,0% 5 418.180 447.947 -6,6%
12 Opel/Vauxhall 40.509 46.644 -13,2% 4,2% 3,7% 10 319.122 262.964 21,4%
13 Dacia 38.911 45.498 -14,5% 4,0% 3,6% 16 231.419 209.379 10,5%
14 Seat & Cupra 37.321 42.246 -11,7% 3,8% 3,3% 15 274.574 209.097 31,3%
15 Fiat 36.686 49.316 -25,6% 3,8% 3,9% 11 311.323 251.473 23,8%
16 Citroën 33.493 45.397 -26,2% 3,4% 3,6% 12 298.969 251.413 18,9%
17 Volvo 21.661 28.869 -25,0% 2,2% 2,3% 17 189.241 154.982 22,1%
18 Nissan 19.702 29.094 -32,3% 2,0% 2,3% 18 159.694 155.814 2,5%
19 Suzuki 16.554 16.461 0,6% 1,7% 1,3% 19 120.584 86.589 39,3%
20 Mini 14.456 18.911 -23,6% 1,5% 1,5% 20 107.769 89.693 20,2%
21 Mazda 13.897 15.364 -9,5% 1,4% 1,2% 21 95.616 74.561 28,2%
22 Jeep 12.146 12.844 -5,4% 1,2% 1,0% 22 83.753 58.126 44,1%
23 Land Rover 6.976 10.454 -33,3% 0,7% 0,8% 23 72.320 62.798 15,2%
24 Mitsubishi 6.874 11.279 -39,1% 0,7% 0,9% 26 42.034 64.872 -35,2%
25 Honda 6.676 9.149 -27,0% 0,7% 0,7% 27 41.333 41.906 -1,4%
26 Porsche 6.339 9.808 -35,4% 0,7% 0,8% 25 43.939 40.379 8,8%
27 SAIC MG 5.376 2.521 113,2% 0,6% 0,2% 31 26.071 11.304 130,6%
28 Lexus 3.758 4.698 -20,0% 0,4% 0,4% 29 28.417 25.273 12,4%
29 DS 3.431 4.258 -19,4% 0,4% 0,3% 32 25.934 25.083 3,4%
30 Lancia 3.160 3.640 -13,2% 0,3% 0,3% 28 30.374 22.412 35,5%
31 Jaguar 2.940 4.666 -37,0% 0,3% 0,4% 30 26.175 26.691 -1,9%
32 Smart 2.125 2.892 -26,5% 0,2% 0,2% 33 21.575 9.317 131,6%
33 Alfa Romeo 2.046 3.355 -39,0% 0,2% 0,3% 34 15.863 17.550 -9,6%
34 Subaru 1.641 1.914 -14,3% 0,2% 0,2% 35 11.981 9.982 20,0%
35 Polestar 1.035 117 784,6% 0,1% 0,0% 36 9.653 182 5203,8%
36 SSangYong 800 1.223 -34,6% 0,1% 0,1% 37 5.418 5.387 0,6%
37 DR Motor 653 307 112,7% 0,1% 0,0% 38 4.048 1.464 176,5%
38 Tesla 642 1.094 -41,3% 0,1% 0,1% 24 68.220 38.598 76,7%
39 Ferrari 531 602 -11,8% 0,1% 0,0% 39 3.766 2.600 44,8%
40 Maserati 416 351 18,5% 0,0% 0,0% 40 2.455 1.706 43,9%
41 Bentley 234 321 -27,1% 0,0% 0,0% 41 1.583 1.694 -6,6%
42 Lynk & Co 218 0 New 0,0% 0,0% 46 728 0 New
43 Lamborghini 203 285 -28,8% 0,0% 0,0% 42 1.505 1.254 20,0%
44 Alpine 185 171 8,2% 0,0% 0,0% 44 1.090 716 52,2%
45 Aston Martin 162 142 14,1% 0,0% 0,0% 43 1.247 818 52,4%
46 Lada 142 211 -32,7% 0,0% 0,0% 45 860 1.441 -40,3%
47 Dodge 91 101 -9,9% 0,0% 0,0% 48 558 543 2,8%
48 Mahindra 88 129 -31,8% 0,0% 0,0% 47 603 688 -12,4%
49 Great Wall 82 53 54,7% 0,0% 0,0% 49 531 212 150,5%
50 Genesis 82 New 0,0% 0,0% 53 251 0 New
51 Lotus 57 73 -21,9% 0,0% 0,0% 50 413 255 62,0%
52 Rolls Royce 50 45 11,1% 0,0% 0,0% 51 376 312 20,5%
53 Chevrolet 39 14 178,6% 0,0% 0,0% 54 239 89 168,5%
54 Aiways 36 45 -20,0% 0,0% 0,0% 56 205 45 355,6%
55 Xpeng 31 0 New 0,0% 0,0% 52 265 0 New
56 Maxus 11 0 New 0,0% 0,0% 55 212 0 New
57 Seres 6 0 New 0,0% 0,0% 59 29 0 New
58 Chrysler 5 11 -54,5% 0,0% 0,0% 58 48 51 -5,9%
59 Bugatti 2 2 0,0% 0,0% 0,0% 61 15 15 0,0%
60 Nio 2 New 0,0% 0,0% 64 4 0 New
61 JAC 1 New 0,0% 0,0% 60 19 0 New
62 Infiniti 1 4 -75,0% 0,0% 0,0% 62 5 320 -98,4%

European car sales statistics are from the following countries: Austria, Belgium, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Luxembourg, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland, United Kingdom. They exclude vehicles registered as commercial vehicles. Source: ANDC, JATO Dynamics