European car sales analysis January 2021 – models

Image credit: L’Argus

After looking at the manufacturers and brands rankings for January 2021, let’s take a deeper look at car sales by model in Europe. The big news on top of the ranking is that the traditional leader Volkswagen Golf is not just knocked off the top spot, as had already happened three times last year, but it’s down into fourth place. January’s podium consists 100% of subcompact hatchbacks. The Toyota Yaris takes a historic and surprise pole position, the first time ever that Europe’s best selling model is from an Asian brand. It is followed by the Peugeot 208 and the Dacia Sandero, which has just been renewed and takes its first European podium ever. That leaves the Golf in fourth place, with sales down 41.6%, just ahead of the Opel/Vauxhall Corsa which makes it 4 subcompacts in the top-5.

The Peugeot 2008 is Europe’s best selling crossover once again at an overall #6, ahead of the Volkswagen T-Roc at #9 and the Volkswagen Tiguan at #11, just when the Renault Captur is down to 12th place, although its sales are down just 2.5%. The Renault Clio has a slow start to the year, in 7th place after being a three-time winner and a regular #2 player in 2020. The Fiat Panda on the other hand always starts the year strong and thanks to the mild-hybrid version it is back into the top-8 and beating the market at -16.6%. Best selling luxury car is the Volvo XC40 in 17th place, ahead of the BMW 1-Series at #23 and the BMW 3-Series at #25. The Ford Puma is the brand’s best seller for the first time ever in 18th place, just ahead of the Fiesta and the Focus.

Other great performers in the top-100 are the Ford Kuga (#29, +235.1%) as it had a terrible start of 2020, the BMW 2-Series Coupe & Convertible (#96, +150.8%) thanks to the addition of the Gran Coupe, the Suzuki Ignis (#90, +31.1%) and Audi e-Tron (#100, +17.6%), but we have no record breakers this month. Models struggling are the Renault Zoe (#87, -63.7%) on a combination of an artificially strong January and December 2020, the Ford Focus (#20, -52.5%), Skoda Scala (#99, -52.5%), Audi Q2 (#94, -49.5%), Opel/Vauxhall Grandland (#61, -48.5%) and Kia Ceed (#93, -45.2%).

Newcomers

Best selling newcomers (<12 months) are the Volkswagen ID.3, down 96 places on December to #98, the new generation Citroën C4, up 37 to #102 and the Polestar 2, down 16 to #141. They are followed by the Mazda MX-30, down 93 to #206, the Suzuki Swace, down 85 to #239 and the Skoda Enyaq in 258th place. This month we welcome the following models to the ranking: MG5, an electric compact station wagon from China at #214, the Maxus Euniq, an electric large MPV from China, only sold in Norway from now, at #268 and the DR F35, a rebadged Chery Tiggo 7 from China, at #270. We also see the arrival of the DS9, a large French luxury sedan made in China at #296, the Tesla Model Y at #297 and the Xpeng G3, an electric compact crossover from China at #321, also sold only in Norway from now.

Model jan-21 jan-20 change
1 Toyota Yaris 18.094 17.193 5,2%
2 Peugeot 208 17.310 20.175 -14,2%
3 Dacia Sandero 15.926 13.511 17,9%
4 Volkswagen Golf 15.228 26.064 -41,6%
5 Opel/Vauxhall Corsa 14.951 18.803 -20,5%
6 Peugeot 2008 14.916 7.890 89,0%
7 Renault Clio 14.448 21.186 -31,8%
8 Fiat Panda 14.123 16.926 -16,6%
9 Volkswagen T-Roc 13.896 14.760 -5,9%
10 Skoda Octavia 13.760 16.004 -14,0%
11 Volkswagen Tiguan 13.414 19.493 -31,2%
12 Renault Captur 12.232 12.546 -2,5%
13 Citroën C3 12.210 14.637 -16,6%
14 Peugeot 3008 11.171 15.585 -28,3%
15 Volkswagen Polo 10.987 19.640 -44,1%
16 Toyota Corolla 10.634 16.076 -33,9%
17 Volvo XC40 10.590 6.619 60,0%
18 Ford Puma 10.384 6.036 72,0%
19 Ford Fiesta 10.113 17.740 -43,0%
20 Ford Focus 9.789 20.594 -52,5%
21 Nissan Qashqai 9.646 15.753 -38,8%
22 Dacia Duster 9.446 9.967 -5,2%
23 BMW 1-series 9.358 10.488 -10,8%
24 Hyundai Tucson 9.340 9.888 -5,5%
25 BMW 3-series 9.314 12.543 -25,7%
26 Volkswagen Passat 9.300 12.619 -26,3%
27 Fiat 500 9.060 12.642 -28,3%
28 Mercedes-Benz A-Class 8.742 13.046 -33,0%
29 Ford Kuga 8.561 2.555 235,1%
30 Seat Leon 8.022 10.195 -21,3%
31 Toyota C-HR 8.001 9.781 -18,2%
32 Toyota RAV4 7.911 9.673 -18,2%
33 Volkswagen T-Cross 7.907 12.496 -36,7%
34 Audi A3 / S3 / RS3 7.298 8.117 -10,1%
35 BMW X1 7.151 7.901 -9,5%
36 Skoda Karoq 6.965 7.345 -5,2%
37 Kia Sportage 6.807 7.803 -12,8%
38 BMW X3 6.716 5.964 12,6%
39 Toyota Aygo 6.547 8.260 -20,7%
40 Opel/Vauxhall Crossland X 6.521 10.910 -40,2%
41 Hyundai Kona 6.339 9.832 -35,5%
42 Kia Niro 6.325 5.693 11,1%
43 Mercedes-Benz GLC 6.321 9.564 -33,9%
44 Skoda Fabia 6.241 10.086 -38,1%
45 Mercedes-Benz C-Class 5.905 8.791 -32,8%
46 Seat Ateca 5.902 7.782 -24,2%
47 Skoda Kodiaq 5.862 6.680 -12,2%
48 Peugeot 308 5.686 10.290 -44,7%
49 Audi Q3 5.552 8.166 -32,0%
50 Skoda Kamiq 5.512 5.911 -6,8%
51 Renault Megane 5.472 6.438 -15,0%
52 Seat Arona 5.334 9.497 -43,8%
53 Volvo XC60 5.281 6.153 -14,2%
54 Jeep Renegade 5.258 5.356 -1,8%
55 Citroën C3 Aircross 5.244 8.759 -40,1%
56 Mini 5.190 7.075 -26,6%
57 Opel/Vauxhall Astra 5.187 6.616 -21,6%
58 Audi A4 / S4 / RS4 5.070 8.576 -40,9%
59 Kia Picanto 4.825 5.394 -10,5%
60 Suzuki Swift 4.820 4.541 6,1%
61 Opel/Vauxhall Grandland X 4.773 9.270 -48,5%
62 Seat Ibiza 4.713 7.521 -37,3%
63 Renault Twingo 4.685 6.187 -24,3%
64 Mercedes-Benz GLA 4.639 3.986 16,4%
65 Mercedes-Benz E-Class 4.637 6.764 -31,4%
66 Audi A1 4.605 6.605 -30,3%
67 Citroën C5 Aircross 4.497 6.941 -35,2%
68 Skoda Superb 4.478 5.940 -24,6%
69 Peugeot 5008 4.448 6.927 -35,8%
70 Volkswagen Up! 4.447 5.639 -21,1%
71 Nissan Juke 4.433 5.387 -17,7%
72 Renault Kadjar 4.415 5.460 -19,1%
73 Mini Countryman 4.330 4.210 2,9%
74 BMW 5-series 4.276 6.206 -31,1%
75 Mercedes-Benz GLE 4.224 3.865 9,3%
76 Fiat 500X 4.119 5.825 -29,3%
77 Mercedes-Benz CLA 4.077 7.109 -42,7%
78 Lancia Ypsilon 4.054 6.254 -35,2%
79 Volvo V60 3.965 4.143 -4,3%
80 Audi A6 / S6 / RS6 / Allroad 3.919 5.497 -28,7%
81 Hyundai i20 3.837 5.931 -35,3%
82 Mercedes-Benz GLB 3.802 0 New
83 Jeep Compass 3.673 4.047 -9,2%
84 BMW X5 3.635 4.425 -17,9%
85 Audi Q5 3.511 6.015 -41,6%
86 Hyundai i10 3.490 6.072 -42,5%
87 Renault Zoe 3.486 9.591 -63,7%
88 Volkswagen Transporter / Multivan 3.483 3.355 3,8%
89 Peugeot 108 3.389 4.584 -26,1%
90 Suzuki Ignis 3.389 2.586 31,1%
91 Suzuki Vitara 3.230 2.808 15,0%
92 Citroën C1 3.173 4.922 -35,5%
93 Kia Ceed 3.164 5.774 -45,2%
94 Audi Q2 3.154 6.246 -49,5%
95 Volkswagen Touran 3.097 5.174 -40,1%
96 BMW 2-series Coupe & Convertible 2.947 1.175 150,8%
97 Kia Stonic 2.938 4.833 -39,2%
98 Volkswagen ID.3 2.909 27 +++
99 Skoda Scala 2.584 5.435 -52,5%
100 Audi e-Tron 2.560 2.177 17,6%
101 Nissan Micra 2.500 4.606 -45,7%
102 Citroën C4 2.491 0 New
103 Mazda CX-30 2.476 5.427 -54,4%
104 Ford Ecosport 2.466 7.849 -68,6%
105 Hyundai i30 2.457 4.692 -47,6%
106 BMW X2 2.367 3.003 -21,2%
107 Kia Xceed 2.335 3.231 -27,7%
108 Kia Rio 2.227 3.014 -26,1%
109 Hyundai Ioniq 2.096 2.362 -11,3%
110 Volvo XC90 2.005 2.548 -21,3%
111 Fiat 500L 1.948 2.923 -33,4%
112 Citroën Berlingo Multispace 1.943 3.431 -43,4%
113 Volkswagen Caddy Life 1.942 4.671 -58,4%
114 Smart Fortwo 1.939 660 193,8%
115 Mazda CX-5 1.919 2.615 -26,6%
116 Peugeot Rifter 1.891 4.635 -59,2%
117 Fiat Ducato 1.841 1.642 12,1%
118 Renault (Grand) Scenic 1.745 2.885 -39,5%
119 Range Rover Evoque 1.744 4.426 -60,6%
120 Nissan Leaf 1.735 3.115 -44,3%
121 Fiat Tipo 1.731 4.760 -63,6%
122 Volkswagen Touareg 1.699 1.385 22,7%
123 DS7 Crossback 1.691 2.545 -33,6%
124 Peugeot 508 1.668 3.820 -56,3%
125 BMW 2-series Active/Gran Tourer 1.635 3.378 -51,6%
126 Mitsubishi Space Star / Mirage 1.634 3.373 -51,6%
127 BMW i3 1.610 1.745 -7,7%
128 Mercedes-Benz B-Class 1.574 4.710 -66,6%
129 Audi A5 / S5 / RS5 1.566 2.365 -33,8%
130 Volvo S90/V90 1.551 2.383 -34,9%
131 Range Rover Sport 1.543 1.758 -12,2%
132 Porsche Macan 1.478 1.199 23,3%
133 Tesla Model 3 1.458 1.491 -2,2%
134 Seat Tarraco 1.427 2.281 -37,4%
135 Citroën C4 Spacetourer 1.400 3.099 -54,8%
136 Mitsubishi Outlander 1.372 4.175 -67,1%
137 Suzuki S-Cross 1.367 1.307 4,6%
138 Ford Mondeo 1.361 2.525 -46,1%
139 Mercedes-Benz EQC 1.347 355 279,4%
140 Dacia Lodgy 1.299 1.930 -32,7%
141 Polestar 2 1.290 0 New
142 Honda Jazz 1.285 2.654 -51,6%
143 Land Rover Discovery Sport 1.277 2.574 -50,4%
144 Lexus UX 1.269 1.881 -32,5%
145 BMW 4-series 1.236 1.537 -19,6%
146 Porsche Cayenne 1.210 2.082 -41,9%
147 Porsche 911 1.207 1.132 6,6%
148 MG ZS 1.192 1.199 -0,6%
149 Volkswagen Arteon 1.154 2.175 -46,9%
150 Audi Q7 1.137 1.665 -31,7%
151 Mazda2 1.123 1.300 -13,6%
152 Mercedes-Benz S-Class 1.083 475 128,0%
153 Mazda3 1.066 2.907 -63,3%
154 BMW X4 1.062 1.711 -37,9%
155 Dacia Dokker 1.037 2.643 -60,8%
156 Alfa Romeo Stelvio 1.026 1.606 -36,1%
157 Porsche Taycan 1.017 220 362,3%
158 DS3 Crossback 991 2.407 -58,8%
159 Mercedes-Benz GLE Coupe 990 205 382,9%
160 Opel/Vauxhall Insignia 945 2.557 -63,0%
161 Toyota Proace City Verso 918 281 226,7%
162 Honda CR-V 908 1.964 -53,8%
163 Lexus NX 904 1.416 -36,2%
164 Audi Q8 902 1.164 -22,5%
165 Mercedes-Benz Vito Tourer 875 1.588 -44,9%
166 Land Rover Defender 871 195 346,7%
167 Ford S-Max 869 1.525 -43,0%
168 Opel/Vauxhall Combo Tour 854 1.334 -36,0%
169 Mazda CX-3 847 55 1440,0%
170 Skoda Citigo 827 1.310 -36,9%
171 Mini Clubman 825 1.487 -44,5%
172 Nissan X-Trail 786 2.004 -60,8%
173 Kia Sorento 782 539 45,1%
174 Volvo S60 772 912 -15,4%
175 BMW X6 747 888 -15,9%
176 Honda Civic 744 1.967 -62,2%
177 Toyota Camry 712 1.177 -39,5%
178 Seat Alhambra 685 1.676 -59,1%
179 Smart Forfour 683 220 210,5%
180 Dacia Logan 619 3.200 -80,7%
181 Mitsubishi ASX 612 2.024 -69,8%
182 Toyota Proace Verso 607 774 -21,6%
183 Mercedes-Benz V-Class 579 2.228 -74,0%
184 Range Rover 577 874 -34,0%
185 Jaguar F-Pace 557 1.154 -51,7%
186 Seat Mii 556 740 -24,9%
187 Renault Trafic Passenger 552 889 -37,9%
188 Kia Soul 548 696 -21,3%
189 Hyundai Santa Fe 543 834 -34,9%
190 Mercedes-Benz G-Class 527 614 -14,2%
191 Alfa Romeo Giulietta 518 1.025 -49,5%
192 Opel/Vauxhall Zafira Life 512 665 -23,0%
193 Range Rover Velar 505 1.634 -69,1%
194 Peugeot Traveller 504 653 -22,8%
195 Ford Galaxy 493 633 -22,1%
196 Mercedes-Benz Sprinter Combi 490 698 -29,8%
197 Renault Kangoo 475 538 -11,7%
198 Jaguar I-Pace 454 715 -36,5%
199 Honda HR-V 452 1.517 -70,2%
200 Renault Talisman 442 529 -16,4%
201 Mitsubishi Eclipse Cross 433 1.578 -72,6%
202 Citroën Spacetourer 418 462 -9,5%
203 BMW 8-series 411 631 -34,9%
204 Lexus RX 409 564 -27,5%
205 Lexus ES 407 399 2,0%
206 Mazda MX-30 403 0 New
207 Volkswagen Sharan 394 1.392 -71,7%
208 BMW X7 369 531 -30,5%
209 Subaru XV 365 629 -42,0%
210 BMW Z4 355 668 -46,9%
211 Porsche 718 Boxster/Cayman 354 502 -29,5%
212 Mercedes-Benz GLS 349 614 -43,2%
213 Ford Transit Tourneo 349 707 -50,6%
214 MG5 338 0 New
215 Citroën C4 Cactus 336 3.593 -90,6%
216 Volkswagen ID.4 336 3 +++
217 Subaru Forester 329 584 -43,7%
218 Porsche Panamera 322 361 -10,8%
219 SsangYong Korando 321 365 -12,1%
220 Jaguar E-Pace 316 1.903 -83,4%
221 Audi A7 / S7 / RS7 315 564 -44,1%
222 Toyota Land Cruiser 301 466 -35,4%
223 Renault Koleos 294 730 -59,7%
224 BMW 7-series 292 633 -53,9%
225 Alfa Romeo Giulia 288 740 -61,1%
226 Ford Explorer 277 28 889,3%
227 Subaru Legacy / Outback 274 273 0,4%
228 Mazda MX-5 264 126 109,5%
229 Mazda6 255 654 -61,0%
230 Jeep Wrangler 252 571 -55,9%
231 Toyota Prius 242 461 -47,5%
232 SsangYong Tivoli 240 359 -33,1%
233 Renault Espace 223 164 36,0%
234 Lexus CT 218 396 -44,9%
235 Toyota Prius+ 213 1.444 -85,2%
236 Maserati Levante 211 227 -7,0%
237 Mercedes-AMG GT 208 407 -48,9%
238 Jaguar F-type 201 264 -23,9%
239 Suzuki Swace 195 0 New
240 Audi TT 193 532 -63,7%
241 Ford Mustang 185 805 -77,0%
242 Jaguar XF 168 402 -58,2%
243 Audi A8 / S8 153 430 -64,4%
244 Mercedes-Benz CLS 151 396 -61,9%
245 Kia Optima 146 1.076 -86,4%
246 Honda e 137 7 1857,1%
247 Opel/Vauxhall Mokka 136 63 115,9%
248 Kia Stinger 131 164 -20,1%
249 Bentley Bentayga 126 99 27,3%
250 DR5 124 0 New
251 Tesla Model X 121 228 -46,9%
252 Maserati Ghibli 115 91 26,4%
253 BMW 6-series 113 209 -45,9%
254 Ferrari F8 112 16 600,0%
255 Nissan NV200 Evalia 112 246 -54,5%
256 Lamborghini Urus 111 109 1,8%
257 Jaguar XE 100 718 -86,1%
258 Skoda Enyaq 100 0 New
259 Citroën C-Elysee 93 340 -72,6%
260 Tesla Model S 91 337 -73,0%
261 Bentley Continental GT / GTC 88 242 -63,6%
262 Opel/Vauxhall Vivaro Tour 85 26 226,9%
263 Volkswagen Sportsvan 83 2.013 -95,9%
264 Alpine A110 77 67 14,9%
265 Peugeot 301 75 35 114,3%
266 Toyota Highlander 75 0 New
267 Aston Martin DBX 71 0 New
268 Maxus Euniq 70 0 New
269 Land Rover Discovery 70 902 -92,2%
270 DR F35 68 0 New
271 DR3 61 107 -43,0%
272 Lada Niva 59 175 -66,3%
273 Jeep Cherokee 56 259 -78,4%
274 DR EVO 4 55 0 New
275 Fiat Doblo 53 307 -82,7%
276 Ferrari SF90 Stradale 47 0 New
277 MG3 46 401 -88,5%
278 Lexus IS 46 214 -78,5%
279 Ferrari 812 Superfast 45 76 -40,8%
280 Nissan NV300 44 84 -47,6%
281 Toyota Supra 43 52 -17,3%
282 Mahindra KUV100 42 127 -66,9%
283 Fiat Talento 39 146 -73,3%
284 Lamborghini Huracan 39 38 2,6%
285 Mercedes-Benz Citan Combi 36 291 -87,6%
286 DR6 36 95 -62,1%
287 Dacia Spring 36 0 New
288 Ferrari Roma 34 0 New
289 Lamborghini Aventador 34 30 13,3%
290 Subaru Impreza 33 20 65,0%
291 Jeep Grand Cherokee 32 309 -89,6%
292 Subaru Levorg 32 30 6,7%
293 Audi R8 32 33 -3,0%
294 Bentley Flying Spur 32 49 -34,7%
295 Lexus LC 30 19 57,9%
296 DS9 28 0 New
297 Tesla Model Y 27 0 New
298 DR EVO 5 26 0 New
299 Ford Edge 25 313 -92,0%
300 Rolls Royce Cullinan 24 41 -41,5%
301 Ferrari 488 GTB 24 113 -78,8%
302 SsangYong XLV 23 31 -25,8%
303 Mercedes-Benz SL 22 30 -26,7%
304 Lotus Exige 22 9 144,4%
305 Aston Martin DB11 21 76 -72,4%
306 Aston Martin DBS Superleggera 21 30 -30,0%
307 Aston Martin V8/V12 Vantage 20 51 -60,8%
308 Aiways U5 19 0 New
309 Rolls Royce Ghost 19 3 533,3%
310 Lotus Elise 18 9 100,0%
311 SsangYong Rexton 16 31 -48,4%
312 Suzuki Jimny 15 1.114 -98,7%
313 Lexus RC 15 65 -76,9%
314 Mahindra XUV500 14 30 -53,3%
315 Opel Ampera-e 13 529 -97,5%
316 Hyundai Nexo 11 22 -50,0%
317 Subaru BRZ 11 28 -60,7%
318 BMW i8 10 46 -78,3%
319 Ferrari Portofino 9 117 -92,3%
320 Suzuki Celerio 9 510 -98,2%
321 Xpeng G3 9 0 New
322 Rolls Royce Wraith 8 1 700,0%
323 Ferrari GTC4Lusso 8 14 -42,9%
324 Lexus LS 8 4 100,0%
325 Lotus Evora 7 2 250,0%
326 Bentley Mulsanne 7 11 -36,4%
327 DR EVO 3 Electric 6 0 New
328 Polestar 1 5 1 400,0%
329 Maserati Quattroporte 5 13 -61,5%
330 Rolls Royce Phantom 4 8 -50,0%
331 Nissan 370Z 4 29 -86,2%
332 Citroën C-Zero 4 540 -99,3%
333 Fiat Qubo 4 37 -89,2%
334 Toyota GT86 4 62 -93,5%
335 Ford (Grand) C-Max 3 45 -93,3%
336 Hyundai H1 / Starex 3 94 -96,8%
337 Rolls Royce Dawn 2 8 -75,0%
338 Ford Mustang Mach-E 2 0 New
339 Chevrolet Camaro 2 6 -66,7%
340 Suzuki Across 2 0 New
341 DR4 1 111 -99,1%
342 Honda NSX 1 1 0,0%
343 Hyundai Elantra 1 149 -99,3%
344 Hyundai ix20 1 244 -99,6%
345 Genesis G80 1 0 New
346 Peugeot iOn 1 85 -98,8%

European car sales statistics are from the following countries: Austria, Belgium, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Luxembourg, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland, United Kingdom. They exclude vehicles registered as commercial vehicles. Source: ANDC, JATO Dynamics

    1. Despite VW sales folks in Germany being reluctant to sell EV’s (ICE margin is better), the glory days of the Golf appear to be over. What’s more, VW clearly didn’t go all the way when it replaced the G7 for G8. Same will be seen the 13th of March when Peugeot releases the new 308 (III). Appears to be a make-over (f.i. identical doors), not a full fledged new one.

      All due to the E-transition. Too bad (for VW) the ID3 hardly sells in 2021.

  1. Where are the BEVs now? That’s right, dealers are busy trying to sell the thousands of preregistered models.

  2. Toyota Yaris on top again after winning the 2021 European Car of the Year award which is an achievement in itself.

    1. No, the other way around 😉
      First it scored a maiden win in Europe, shortly after it ‘won’ a contest.

      1. Yes, but a Japanese car receiving the most points from 59 European journalists remains a great achievement.

  3. 3 PSA / 4 Stellantis models in Top 9 …..
    No wonder PSA scored an outer space margin in H2 2020: 9,4% (this during a pandemic and 20% lower sales volume).

  4. The people at VW who worked on the Golf 8 must be sweating bullets by now, the results of their screw-up are plain to see. Thankfully for them the T-Roc seems to be retaining at least some of the clients that the Golf lost.

    It really is amazing how wrong they got it, I mean, it surely is one for the books. They went from having one of the most beloved, user-friendly cars in the world to one that… well… just isn’t. At all. Not to mention the software issues, the electrical gremlins, that frumpy face… Even German media was critical of them, that’s how bad they got it.

    Meanwhile, congrats on Dacia/Renault on a great debut for the Sandero ( to the Clios detriment? ), and Peugeot for the 208/2008. Well deserved.

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.