Car-sales-Europe-January-2016-Suzuki_Baleno

European car sales analysis January 2016 – brands

Car-sales-Europe-January-2016-Fiat-Alfa_Romeo-Lancia-Jeep-dealershipEuropean car sales increased 5,95% in January 2016 to 1.086.564 units thanks to double digit growth in the Mediterranean countries Italy, Portugal and Spain, while the UK, Germany and France showed increases of between 2,9% to 3,9% as Italy even overtook France as the #3 country for new car sales in Europe. This means that the European car market has grown for 29 consecutive months, although the rebound from the crisis is very gradually as opposed to the US where records are being broken again.

There’s also change of guards when we look at which manufacturers are growing fast. If last year Volkswagen Group and Renault-Nissan were the clear leaders in volume growth, in January FCA took control, followed by the two big American corporations whose European operations are finally starting to climb out of the dip. Ford is already making money in Europe again and GM is hoping to return to black figures again soon as well, after cutting off excess fat (Chevrolet). The only way to do so is growth, so they’re on the right track. Mitsubishi Motors replaces Honda as the only manufacturer to lose volume, taking a break from growing so quickly in the last few years.

Looking at relative growth, the small players SAIC MG and Mahindra & Mahindra with its SSangYong brand continue the upward direction they were already following for most of last year, and they’re joined by Honda, the only loser of 2015, whose fortunes are finally turning as their European model range is getting an injection of eagerly awaited fresh products.

volkswagen-tiguan-2016At brand level, Audi adds the most volume as its line of crossovers keeps scoring with consumers, but Opel/Vauxhall and Ford are following closely thanks to new products in their showrooms, as we’ll discuss in the model ranking later. Volkswagen is the big loser, as it also was in China and in the US for different reasons: a lack of focus in China, which means it doesn’t have the right products for that market, and a continued stop-sale order for diesel vehicles in the US, combined with depleted stocks of gasoline models and a huge image problem. In Europe, the fall-out from the Diesel scandal will certainly play a role in the fallback, although Audi sales seem unfazed by that scandal. Seat is also losing a lot of volume as suffers from a lack of new product, which will be solved when the Spanish brand launches its first crossover later this year. Mini takes a hit from its aging crossovers and a blow-back from having the new hatchback fresh in showrooms last year.

Jaguar is enjoying explosive growth thanks to the addition of the new “baby-Jag” XE, and UK-only MG also more than doubles its volume, and if the GS crossover makes the journey from China to the UK, the brand may be able to continue its winning streak.

Another Chinese brand, but with an Italian flavor is losing ground quickly, as DR loses almost half of its volume, trumped only by Chevrolet, which has now officially left the European market. Lamborghini is also struggling, as the Huracan is no longer brand new and customers are waiting for the Spyder version to arrive in showrooms.

Winners and losers

Manufacturer biggest volume increase Fiat-Chrysler Automobiles 8.765   Manufacturer biggest volume lost Mitsubishi Motors
-1.882
General Motors 7.653    
Ford Motor Corp. 7.586    
Manufacturer biggest % increase SAIC MG 131,9% Manufacturer biggest % lost Mitsubishi Motors
-17,3%
Mahindra & Mahindra 64,4%    
Honda 46,4%    
             
Brand biggest volume increase Audi 8.057   Brand biggest volume lost Volkswagen -3.230
Opel/Vauxhall 7.773 Seat -2.117
Ford 7.586 Mini -1.970
Brand biggest % increase Jaguar 162,9% Brand biggest % lost Chevrolet -54,1%
MG 131,9% DR -44,7%
SSangYong 68,0% Lamborghini -26,2%

 

Renault_Megane-2016-European-sales-2015-compact_car_segmentVolkswagen is the only brand in the top-10 to lose volume, but naturally still leads with a large margin. Ford holds on to its #2 spot, while Opel/Vauxhall passes Renault, which sees a little blowback from having blockbuster sales in December and a weak home market in France. Or maybe the weak month in France is due to a large number of unsold pre-registrations by Renault in December?

Audi creates some more distance between itself and its main rivals Mercedes-Benz and BMW and even closes in on Peugeot’s fifth place. Nissan is the second brand to lose volume and drops two places as Skoda and Citroën move ahead. Hyundai and Kia keep showing nice growth, as Kia passes Dacia again. Mazda is still the fastest growing brand in the top-20 with another 37% increase, which means it overtakes Volvo for 18th place.

Car-sales-Europe-January-2016-Suzuki_BalenoLand Rover and Honda jump Mini and Mitsubishi, and Honda is even closing in on Suzuki now. However, Suzuki has a few big product launches coming up this year with the Baleno and Ignis, so will strike back in a few months time. Jeep adds another third to its volume as the Renegade keeps lifting the brand, now ahead of Smart. It looks like Lancia and Alfa Romeo have hit bottom, even though the former is down to a single model and the latter is still waiting for that Giulia to arrive. The 510 hp Giulia QV will be in showrooms in a few weeks time, but won’t be a volume booster. Jaguar passes Subaru and Lexus while Tesla now outsells Maserati.

January 2016 brand ranking

  Brand jan-16 jan-15 change
1 Volkswagen 125.110 128.340 -2,5%
2 Ford 78.185 70.599 10,7%
3 Opel/Vauxhall 71.084 63.311 12,3%
4 Renault 68.408 66.144 3,4%
5 Peugeot 65.894 63.415 3,9%
6 Audi 62.533 54.476 14,8%
7 Mercedes-Benz 56.631 52.242 8,4%
8 BMW 53.991 51.524 4,8%
9 Fiat 53.764 47.480 13,2%
10 Toyota 48.853 47.259 3,4%
11 Skoda 46.983 43.980 6,8%
12 Citroën 42.880 40.662 5,5%
13 Nissan 42.309 44.069 -4,0%
14 Hyundai 36.123 32.926 9,7%
15 Kia 32.464 29.073 11,7%
16 Dacia 31.538 31.083 1,5%
17 Seat 22.714 24.831 -8,5%
18 Mazda 19.709 14.386 37,0%
19 Volvo 19.019 18.692 1,7%
20 Suzuki 13.989 11.464 22,0%
21 Land Rover 12.939 10.772 20,1%
22 Honda 12.728 8.692 46,4%
23 Mini 9.257 11.227 -17,5%
24 Mitsubishi 9.022 10.904 -17,3%
25 Jeep 7.794 5.858 33,0%
26 Smart 7.061 6.603 6,9%
27 Lancia-Chrysler 5.686 5.619 1,2%
28 DS 5.603 5.487 2,1%
29 Porsche 4.826 5.215 -7,5%
30 Alfa Romeo 4.560 4.054 12,5%
31 Jaguar 3.927 1.494 162,9%
32 Lexus 3.521 3.313 6,3%
33 Subaru 2.506 2.116 18,4%
34 SSangYong 1.198 713 68,0%
35 Tesla 613 422 45,3%
36 Infiniti 539 359 50,1%
37 Maserati 439 475 -7,6%
38 SAIC MG 313 135 131,9%
39 Bentley 205 190 7,9%
40 Ferrari 188 186 1,1%
41 Lada 163 144 13,2%
42 Aston Martin 113 87 29,9%
43 Chevrolet 107 233 -54,1%
44 Mahindra 53 48 10,4%
45 Rolls Royce 51 44 15,9%
46 Cadillac 49 43 14,0%
47 Lamborghini 48 65 -26,2%
48 Lotus 41 37 10,8%
49 DR 21 38 -44,7%
50 Dodge 20 27 -25,9%
51 Great Wall 12 8 50,0%