Auto sales in Europe are up 5% in January 2014, when compared to previous January. Similar to the 2013 full year data, small SUV’s and crossovers are the hottest segment, up 81% thanks to new model introductions. In fact, when we look at the all-new models, the Renault Captur and Peugeot 2008 take the top two spots, with the Chevrolet Trax in fourth position.
The midsized crossover Suzuki S-Cross makes a splashing entrance as well, already outselling its smaller sibling the SX4 for the third time in its five months on the market.
While non-premium cars are up 6%, sales of premium and luxury cars are up just 3%. But that doesn’t stop some premium models from making waves in the ranking. The Mercedes-Benz CLA is the third best selling all-new model, underscoring the success this model is enjoying. Mercedes-Benz is struggling to meet demand, as the CLA’s success is not limited to Europe, they are selling like hot cakes in the United States, China and other markets as well. And what about the new generation Mercedes-Benz S-Class? It sold 3,5 times as many cars in Europe than in January 2013.
Maserati is also on a roll: the all-new Ghibli sold 387 units, and the redesigned Quattroporte is up more than tenfold, helping the Italian brand become the brand with the biggest relative increase. Also more than doubling its brand sales is Infiniti, thanks to the newly introduced Q50.
Mazda is still going strong, as sales of all of its volume models increased, led by the new generation Mazda3. As a result, Mazda passed Suzuki to become the third biggest Japanese brand in Europe in January.
When looking at unit increase, Dacia is still the biggest winner, like in 2013. The Romanian budget subsidiary of Renault is up another 42%, outsold Kia for the month and is chasing Hyundai. What an incredible success story!
Volkswagen Group sees all of its brands increase sales, led by the namesake VW brand, up more than 8.200 units, accounting for almost half of the group increase. Meanwhile, General Motors is still struggling in Europe. Opel / Vauxhall was the brand with the biggest volume lost, over 4.000 units in a market up 5%. Chevrolet increased sales, despite its announcement to pull out of the market next year. The newly introduced Trax more than made up for lost Aveo sales, which was down 60%.
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