European car sales analysis first half 2018 – groups and brands

volkswagen_group-sales-europe-2015In the first half of 2018, European passenger car sales are up 3% to 8,6 million, with new EU member states contributing the most at +11,4%. Among major markets, Spain (+10,1%) is the biggest gainer, followed by France (+4,7%)  and Germany (+2,9%) while sales in Italy (-1,4%) and the UK (‐6,3%) are falling. Crossover sales are up 22,9% in the first half, while car models lost 3,1% and MPVs lost 17,5%.

The biggest winner among manufacturers is Volkswagen Group with almost 150.000 additional sales in the first half of the year. Hyundai-Kia follows with almost 45.000 additional sales and Renault-Nissan grew its volume by just over 26.000 sales, which is 3.000 more than its French rival PSA. Seven out of the 20 manufacturers have lost volume on the first half of last year, most notably Daimler AG and FCA, both by more than 10.000 units, with Ford Motor Company also almost at that threshold as well. Relatively, SAIC Motor is the only manufacturer to more than double its sales year-on-year, thanks to the ZS crossover, while Tesla Motors is the only other manufacturer to improve by double digits, with Subaru Corporation just below that mark. On the losing side, Aston Martin is the only manufacturer to lose by double digits, with Mahindra & Mahindra just below that mark and fellow Indian manufacturer Tata Motors at -5,3%.

Dacia_Duster-auto-sales-statistics-EuropeAt brand level, Volkswagen is the big winner with 84.000 additional sales, with Dacia and Peugeot at over 40.000 additional sales, Seat just below that mark and Skoda at +30.000. Fiat is the big loser with over 40.000 fewer sales, followed by Opel/Vauxhall at -33.000 and Nissan at -28.000. Mercedes-Benz and Lancia are the only two other brands to lose over 10.000 sales. Relatively, the small brands are obviously the fastest growing, with Dodge virtually tripling its sales to outsell Cadillac and close in on Chevrolet. Bugatti jumps from 6 sales in the first half of 2017 to 15 this year, and SAIC MG is the only other brand to more than double up. Chinese-Italian DR Motor improves by 84% thanks to the DR4. Infiniti is the fastest shrinking brand, losing more than half of its volume on last year, with Lotus and Aston Martin also struggling. The latter upper luxury brand is not alone in its fate, as both Bentley and Maserati also lose more than 20% of their sales.

First half winners and losers

Manufacturer biggest volume increase Volkswagen Group 148.597 Manufacturer biggest volume lost Daimler AG -14.355
Hyundai-Kia 44.976 Fiat-Chrysler Automobiles -12.657
Renault-Nissan 26.059 Ford Motor Comp. -9.555
Manufacturer biggest % increase SAIC 114,9% Manufacturer biggest % lost Aston Martin -28,4%
Tesla Motors 12,1% Mahindra & Mahindra -9,9%
Subaru Corp. 9,9% Tata Motors -5,3%
Brand biggest volume increase Volkswagen 84.001 Brand biggest volume lost Fiat -41.681
Dacia 45.015 Opel/Vauxhall -33.162
Peugeot 44.071 Nissan -28.093
Brand biggest % increase Dodge 197,2% Brand biggest % lost Infiniti -57,4%
Bugatti 150,0% Lotus -31,9%
SAIC MG 114,9% Aston Martin -28,4%

Volkswagen Group is the fastest growing manufacturer in the top-5 and grows its market share by 0,6 percentage points to 13,6%. The rest of the top-5 loses share while Hyundai Group is the fastest growing manufacturer in the top-14 and jumps from #8 to #6, passing BMW Group and Daimler AG in the proces. Suzuki passes Tata Motors (JaguarLand Rover), with Mazda not far behind either.

First half group ranking

Group 2018 2017 change 2018 share 2017 share 2017 rank
1 Volkswagen Group 2.104.376 1.955.779 7,6% 13,6% 13,0% 1
2 PSA 1.386.481 1.363.377 1,7% 8,9% 9,1% 2
3 Renault-Nissan 1.267.233 1.241.174 2,1% 8,2% 8,3% 3
4 Fiat-Chrysler Automobiles 592.227 604.884 -2,1% 3,8% 4,0% 4
5 Ford Motor Comp. 572.649 582.204 -1,6% 3,7% 3,9% 5
6 Hyundai-Kia 551.888 506.912 8,9% 3,6% 3,4% 8
7 BMW Group 542.271 543.544 -0,2% 3,5% 3,6% 6
8 Daimler AG 510.899 525.254 -2,7% 3,3% 3,5% 7
9 Toyota Motor 405.138 386.590 4,8% 2,6% 2,6% 9
10 Geely Group 171.847 160.795 6,9% 1,1% 1,1% 10
11 Suzuki 134.849 124.829 8,0% 0,9% 0,8% 12
12 Tata Motors 126.046 133.048 -5,3% 0,8% 0,9% 11
13 Mazda 124.230 119.287 4,1% 0,8% 0,8% 13
14 Honda 78.147 76.781 1,8% 0,5% 0,5% 14
15 Subaru Corp. 19.886 18.090 9,9% 0,1% 0,1% 15
16 Tesla Motors 13.426 11.974 12,1% 0,1% 0,1% 16
17 Mahindra & Mahindra 8.928 9.914 -9,9% 0,1% 0,1% 17
18 SAIC 4.286 1.994 114,9% 0,0% 0,0% 18
19 General Motors 1.831 1.920 -4,6% 0,0% 0,0% 19
20 Aston Martin 1.142 1.595 -28,4% 0,0% 0,0% 20

Peugeot_5008-auto-sales-statistics-EuropeIn the brands ranking, the top-3 ranking remains unchanged, as Peugeot passes its new stablemate Opel/Vauxhall for fourth place and Fiat drops to #9 as Audi and BMW move ahead. The three German luxury brands move closer to each other with leader Mercedes-Benz down almost 3%, the middle player Audi down 2% and the #3 BMW down just 1%. Just 30.000 sales separate the #1 luxury brand from the #3 and fewer than 2.000 sales separate Audi and BMW. Dacia moves up no less than 3 spots, from #16 to #13, passing the two South-Korean brands and Nissan, with the Japanese brand also giving up its position as the #2 Asian brand to Hyundai. Jeep also moves up 3 places, from #25 to #22, passing Land Rover, Honda and Mitsubishi, even though the two Japanese brands also improve their sales. Further down the ranking, SAIC MG also moves up 3 spots, from #40 to #37, passing Infiniti, Lada and Bentley, with the Japanese brand also leapfrogged by Maserati. Newly founded Alpine brand lands at #46 with 632 deliveries in the first half of the year, with deliveries improving every month, peaking at 232 in June.

First half brands ranking

Brand 2018 2017 change 2018 share 2017 rank
1 Volkswagen 982.416 898.415 9,3% 11,4% 1
2 Renault 621.608 616.748 0,8% 7,2% 2
3 Ford 572.648 582.204 -1,6% 6,6% 3
4 Peugeot 538.962 494.891 8,9% 6,3% 5
5 Opel/Vauxhall 489.522 522.684 -6,3% 5,7% 4
6 Mercedes-Benz 458.674 472.420 -2,9% 5,3% 6
7 Audi 431.119 439.872 -2,0% 5,0% 8
8 BMW 428.237 432.498 -1,0% 5,0% 9
9 Fiat 417.731 459.412 -9,1% 4,8% 7
10 Skoda 394.087 364.076 8,2% 4,6% 10
11 Toyota 380.619 364.059 4,5% 4,4% 11
12 Citroën 331.546 320.748 3,4% 3,8% 12
13 Dacia 285.806 240.791 18,7% 3,3% 16
14 Hyundai 284.918 264.608 7,7% 3,3% 14
15 Nissan 284.153 312.246 -9,0% 3,3% 13
16 Kia 266.970 242.304 10,2% 3,1% 15
17 Seat 250.238 210.452 18,9% 2,9% 17
18 Volvo 171.453 160.224 7,0% 2,0% 18
19 Suzuki 134.849 124.829 8,0% 1,6% 19
20 Mazda 124.230 119.287 4,1% 1,4% 20
21 Mini 113.619 110.658 2,7% 1,3% 21
22 Jeep 89.115 53.716 65,9% 1,0% 25
23 Land Rover 84.355 92.873 -9,2% 1,0% 22
24 Honda 78.147 76.781 1,8% 0,9% 23
25 Mitsubishi 69.588 61.145 13,8% 0,8% 24
26 Smart 52.225 52.834 -1,2% 0,6% 26
27 Alfa Romeo 50.331 46.333 8,6% 0,6% 27
28 Porsche 43.990 40.309 9,1% 0,5% 28
29 Jaguar 41.691 40.175 3,8% 0,5% 29
30 Lancia 27.190 37.271 -27,0% 0,3% 30
31 DS 26.451 25.054 5,6% 0,3% 31
32 Lexus 24.518 22.531 8,8% 0,3% 32
33 Subaru 19.886 18.090 9,9% 0,2% 33
34 Tesla 13.426 11.974 12,1% 0,2% 34
35 SSangYong 8.653 9.697 -10,8% 0,1% 35
36 Maserati 4.381 5.562 -21,2% 0,1% 37
37 SAIC MG 4.286 1.994 114,9% 0,0% 40
38 Infiniti 3.291 7.721 -57,4% 0,0% 36
39 Lada 2.787 2.523 10,5% 0,0% 38
40 Ferrari 1.934 1.813 6,7% 0,0% 41
41 Bentley 1.621 2.139 -24,2% 0,0% 39
42 Chevrolet 1.346 1.412 -4,7% 0,0% 43
43 Aston Martin 1.142 1.595 -28,4% 0,0% 42
44 Lamborghini 847 501 69,1% 0,0% 44
45 Dodge 838 282 197,2% 0,0% 48
46 Alpine 632 0 New 0,0%
47 Cadillac 457 489 -6,5% 0,0% 45
48 DR 427 231 84,8% 0,0% 49
49 Rolls Royce 415 388 7,0% 0,0% 47
50 Lotus 305 448 -31,9% 0,0% 46
51 Mahindra 275 217 26,7% 0,0% 50
52 Geely 89 123 -27,6% 0,0% 51
53 Chrysler 62 45 37,8% 0,0% 52
54 Bugatti 15 6 150,0% 0,0% 53
55 Great Wall 2 3 -33,3% 0,0% 54

European car sales statistics are from the following countries: Austria, Belgium, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Luxembourg, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland, United Kingdom. They exclude vehicles registered as commercial vehicles. Source: ANDC, JATO Dynamics