European car sales analysis February 2021 – brands

European car sales were down 20% to nearly 850,000 units in February 2021, the lowest February volume since 2013, as a result of COVID-19 related restrictions in many countries. Nearly all 27 EU markets were down last month, including the five major markets: Spain was the hardest-hit (-38.4%), followed by the UK (-35.5%), Germany (-19%) and Italy (-12.3%). The only European countries that showed growth on February 2020 were Sweden (+5.3%) and Norway (+3.3%).

Sales of car models (hatchback, sedan, stationwagon, coupe and convertible) lose share at -21.9% to drop to their third lowest share of the last 12 months, after last July and August at 53%. Crossover and SUV outperform at -13.2% and stay stable on January’s new record of 43% share. Meanwhile, MPV sales are down 49.1% to 4.1% share, up 0.3 percentage points on last month’s record low. Within these figures, EV and PHEV sales are up 66% year-on-year to over 115,000 deliveries for a 13.6% market share, more than double the share of February 2020 and above the 2020 total of 11%. EVs were up 27% to just over 50,000 (5.9% share), while PHEVs were up 117% to over 65,500 (7.7% share).

February 2021 Manufacturers

Volkswagen Group gains share with sales down 18.3%, making it the best performing manufacturer in the top-4. Newly formed Stellantis is down 21.8% and Renault-Nissan does even worse at -30.4% and Hyundai-Kia is down 23.1%. BMW AG drops back to fifth place despite gaining share at -14.8%. Toyota Motor als gains market share at -10%, distancing Daimler AG at -21.6% and Ford Motor Company at -23.6%. Geely Group is up 6% thanks to strong sales of Volvo, Suzuki is up 4.5% and Aston Martin is up 6.4%. The best performers however are Tesla Motors at +40.4% and SAIC at +39.5%. General Motors is up five-fold, but stills sold fewer than 50 cars in Europe last month.

Group feb-21 feb-20 change 2021 share 2020 share YTD 2021 YTD 2020 change
1 Volkswagen Group 217.992 266.935 -18,3% 25,8% 25,2% 430.441 266.935 61,3%
2 Stellantis 198.843 254.330 -21,8% 23,5% 24,0% 377.537 498.856 -24,3%
3 Renault-Nissan 99.312 142.752 -30,4% 11,7% 13,5% 199.752 284.077 -29,7%
4 Hyundai-Kia 58.904 76.562 -23,1% 7,0% 7,2% 117.261 155.089 -24,4%
5 BMW AG 57.018 66.945 -14,8% 6,7% 6,3% 121.158 143.509 -15,6%
6 Toyota Motor 53.629 59.571 -10,0% 6,3% 5,6% 111.246 130.343 -14,7%
7 Daimler AG 47.778 60.933 -21,6% 5,6% 5,8% 101.166 128.060 -21,0%
8 Ford Motor Comp. 44.470 58.243 -23,6% 5,3% 5,5% 92.899 123.678 -24,9%
9 Geely Group 24.456 23.078 6,0% 2,9% 2,2% 50.002 46.536 7,4%
10 Suzuki 14.486 13.862 4,5% 1,7% 1,3% 27.516 27.162 1,3%
11 Mazda 8.882 11.228 -20,9% 1,0% 1,1% 17.238 24.312 -29,1%
12 Tata Motors 7.717 10.530 -26,7% 0,9% 1,0% 16.101 28.087 -42,7%
13 Tesla Motors 5.523 3.933 40,4% 0,7% 0,4% 7.220 6.002 20,3%
14 Honda 3.378 6.623 -49,0% 0,4% 0,6% 6.912 14.752 -53,1%
15 SAIC 1.421 1.019 39,5% 0,2% 0,1% 3.442 2.890 19,1%
16 Subaru Corp. 1.381 1.582 -12,7% 0,2% 0,1% 2.425 3.150 -23,0%
17 Mahindra & Mahindra 674 929 -27,4% 0,1% 0,1% 1.375 1.880 -26,9%
18 Aston Martin 83 78 6,4% 0,0% 0,0% 221 243 -9,1%
19 General Motors 49 10 390,0% 0,0% 0,0% 89 26 242,3%

February 2021 Brands

In the brands ranking, Volkswagen struggles after scoring big in December. It is narrowly beaten by the market while the next two rivals gain market share: Peugeot is down 13.3% while holding on to second place and Toyota is the best performing brand in the top-15 with sales down 8.6%. The Japanese brand celebrates a second consecutive month on the podium, after doing it for the first time ever in January. Renault moves up two spots on last month into fourth place, but is down 32.2% year-on-year. Skoda is up three spots on last month to score a fifth place, its second best ever after last April’s fourth place. BMW beats Mercedes-Benz for the second month in a row, something it only did once in 2020: in April. Ford continues to strugglebut stays ahead of Audi which beats the market, while Citroën closes the top-10.

Fiat and Opel/Vauxhall lose market share, and so do Kia, Seat and Hyundai, while Dacia outperforms and Volvo sells 120 more cars than last year. Nissan is once again the biggest loser in the top-25 at -33.3%, while Suzuki is closing in, up 4.5%. Jeep and Porsche also do relatively well at -5.1% and -5.4% respectively, but Mitsubishi (-61.1%), Honda (-49%), DS (-47.1%), Alfa Romeo (-43.4%) and Jaguar (-49.5%) are facing difficult times and are all outsold by  Tesla, up 40.4%. Smart also does well compared to February 2020 at +68.6%, but that’s because it had a slow start of last year. MG is up 37.5%, DR Motor is up 152.2%, Ferrari is up 19.5% and Alpine is up 45.9%. Genesis improves on its introduction month to 35 sales, already ahead of Cadillac.

Brand feb-21 feb-20 change 2021 share 2020 share YTD rank YTD 2021 YTD 2020 change
1 Volkswagen 93.942 118.290 -20,6% 11,1% 11,2% 1 184.485 1.206.939 -84,7%
2 Peugeot 66.362 76.504 -13,3% 7,8% 7,2% 2 127.546 151.395 -15,8%
3 Toyota 50.949 55.753 -8,6% 6,0% 5,3% 3 105.259 121.554 -13,4%
4 Renault 49.761 73.364 -32,2% 5,9% 6,9% 5 98.249 140.572 -30,1%
5 Skoda 47.331 54.816 -13,7% 5,6% 5,2% 7 93.669 113.717 -17,6%
6 BMW 46.309 54.850 -15,6% 5,5% 5,2% 4 100.047 118.581 -15,6%
7 Mercedes-Benz 45.283 59.453 -23,8% 5,3% 5,6% 6 96.049 125.700 -23,6%
8 Ford 44.470 58.243 -23,6% 5,3% 5,5% 8 92.898 508.559 -81,7%
9 Audi 42.945 50.865 -15,6% 5,1% 4,8% 9 82.942 109.051 -23,9%
10 Citroën 38.858 50.128 -22,5% 4,6% 4,7% 10 71.187 97.479 -27,0%
11 Fiat 38.193 51.284 -25,5% 4,5% 4,8% 11 71.140 96.527 -26,3%
12 Opel/Vauxhall 36.180 49.957 -27,6% 4,3% 4,7% 12 70.165 101.052 -30,6%
13 Kia 30.238 38.795 -22,1% 3,6% 3,7% 13 60.468 77.044 -21,5%
14 Seat 29.045 37.827 -23,2% 3,4% 3,6% 14 58.511 77.534 -24,5%
15 Hyundai 28.631 37.767 -24,2% 3,4% 3,6% 15 56.757 78.045 -27,3%
16 Dacia 26.442 30.089 -12,1% 3,1% 2,8% 16 54.805 61.341 -10,7%
17 Volvo 23.155 23.031 0,5% 2,7% 2,2% 17 47.358 46.466 1,9%
18 Nissan 18.684 28.028 -33,3% 2,2% 2,6% 18 37.968 218.125 -82,6%
19 Suzuki 14.486 13.862 4,5% 1,7% 1,3% 19 27.516 27.162 1,3%
20 Mini 10.681 12.055 -11,4% 1,3% 1,1% 20 21.026 24.827 -15,3%
21 Jeep 10.157 10.704 -5,1% 1,2% 1,0% 21 19.431 21.249 -8,6%
22 Mazda 8.882 11.228 -20,9% 1,0% 1,1% 22 17.238 24.312 -29,1%
23 Land Rover 6.005 7.138 -15,9% 0,7% 0,7% 23 12.593 19.508 -35,4%
24 Tesla 5.523 3.933 40,4% 0,7% 0,4% 27 7.220 6.002 20,3%
25 Porsche 4.427 4.681 -5,4% 0,5% 0,4% 24 10.022 10.177 -1,5%
26 Mitsubishi 4.249 10.910 -61,1% 0,5% 1,0% 25 8.414 22.142 -62,0%
27 Lancia 3.868 5.950 -35,0% 0,5% 0,6% 26 7.922 12.204 -35,1%
28 Honda 3.378 6.623 -49,0% 0,4% 0,6% 28 6.912 14.752 -53,1%
29 DS 3.029 5.726 -47,1% 0,4% 0,5% 30 5.739 10.679 -46,3%
30 Lexus 2.680 3.818 -29,8% 0,3% 0,4% 29 5.987 8.789 -31,9%
31 Smart 2.495 1.480 68,6% 0,3% 0,1% 31 5.117 2.360 116,8%
32 Alfa Romeo 1.918 3.391 -43,4% 0,2% 0,3% 32 3.750 6.766 -44,6%
33 Jaguar 1.712 3.392 -49,5% 0,2% 0,3% 33 3.508 8.579 -59,1%
34 SAIC MG 1.401 1.019 37,5% 0,2% 0,1% 34 3.352 2.890 16,0%
35 Subaru 1.381 1.582 -12,7% 0,2% 0,1% 36 2.425 3.150 -23,0%
36 Polestar 1.270 22 5672,7% 0,1% 0,0% 35 2.565 23 11052,2%
37 DR Motor 623 247 152,2% 0,1% 0,0% 38 1.000 560 78,6%
38 SSangYong 612 770 -20,5% 0,1% 0,1% 37 1.257 1.564 -19,6%
39 Ferrari 300 251 19,5% 0,0% 0,0% 39 2.930 592 394,9%
40 Maserati 229 270 -15,2% 0,0% 0,0% 40 560 623 -10,1%
41 Lamborghini 146 200 -27,0% 0,0% 0,0% 42 330 380 -13,2%
42 Bentley 109 199 -45,2% 0,0% 0,0% 41 365 601 -39,3%
43 Alpine 89 61 45,9% 0,0% 0,0% 44 166 128 29,7%
44 Lada 87 234 -62,8% 0,0% 0,0% 45 149 450 -66,9%
45 Aston Martin 83 78 6,4% 0,0% 0,0% 43 221 243 -9,1%
46 Great Wall 64 12 433,3% 0,0% 0,0% 47 114 32 256,3%
47 Mahindra 62 159 -61,0% 0,0% 0,0% 46 798 316 152,5%
48 Dodge 42 77 -45,5% 0,0% 0,0% 50 81 136 -40,4%
49 Genesis 35 #DEEL/0! 0,0% 0,0% 54 36 0 #DEEL/0!
50 Cadillac 33 4 725,0% 0,0% 0,0% 52 61 5 1120,0%
51 Rolls Royce 28 40 -30,0% 0,0% 0,0% 49 85 101 -15,8%
52 Lotus 28 24 16,7% 0,0% 0,0% 51 75 44 70,5%
53 Aiways 23 0 #DEEL/0! 0,0% 0,0% 53 42 0 #DEEL/0!
54 Maxus 20 0 #DEEL/0! 0,0% 0,0% 48 90 0 #DEEL/0!
55 Chevrolet 15 6 150,0% 0,0% 0,0% 55 24 21 14,3%
56 Chrysler 5 9 -44,4% 0,0% 0,0% 56 14 15 -6,7%
57 Geely 3 1 200,0% 0,0% 0,0% 0 4 3 33,3%
58 Xpeng 2 0 #DEEL/0! 0,0% 0,0% 57 11 0 #DEEL/0!
59 Bugatti 2 3 -33,3% 0,0% 0,0% 0 4 5 -20,0%
60 Infiniti 1 103 -99,0% 0,0% 0,0% 0 1 169 -99,4%

European car sales statistics are from the following countries: Austria, Belgium, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Luxembourg, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland, United Kingdom. They exclude vehicles registered as commercial vehicles. Source: ANDC, JATO Dynamics