European car sales analysis February 2020 – brands

The European car market in February did not yet feel the influence of the COVID-19 outbreak, which resulted in social isolation and closures of factories and dealerships in the second half of March. Still, car sales were down slightly in the first two months of the year, with a 4.9% decline in February, to 1.07 million sales. That results in a 5.3% decline for the first two months combined, a figure that is set to nosedive next month, with most countries reporting sales declines of over 60% in March as a result of the lockdowns. April sales are unlikely to improve as the situation will remain the same, while anything beyond that is still uncertain. Back to February, where among the five largest markets, Germany recorded the most significant drop (-10.8%), followed by Italy (-8.8%), Spain (-6.0%), UK (-2.9%) and France (-2.7%).

Sales of car models (hatchback, sedan, stationwagon, coupe and convertible) were down 8.2% and their share of 54.3% is equal to January. Crossover and SUV sales were down just 0.9% and their share of 39.3% is down slightly on each of the last four months but still higher than any month before October 2019. MPV sales were down 22.2% but their share of 6.4% of the European car market is the slightly up on last month’s new record low. Within these figures, sales of EVs and PHEVs more than double (+111%) to nearly 69,000 sales, with PHEVs (-153%) outperforming EVs (+88%), giving plug-in vehicles a share of 6.5% of the European car market (3.7% for pure EVs alone).

February 2020 Manufacturers

In the manufacturers ranking, Volkswagen Group continues to consolidate its leadership with a 3.9% decrease while its two closest rivals are both down by larger figures as PSA loses 6.3% and Renault-Nissan is down 11.1%. Thanks to a gain of 6.7%, Hyundai-Kia is back into fourth place ahead of Fiat-Chrysler Automobiles (-7.3%) and last month’s #4 BMW AG, up 2.9%. Toyota Motor is once again the biggest gainer among major manufacturers with sales up 16.5%, but it’s back behind Daimler AG for the month, despite the latter’s -12% loss. Ford Motor Company (-17.5%) is down 3 places on January to 9th place as it suffers from its relatively high dependence on the UK market which is traditionally weak in February as March is the UK’s biggest month of the year due to the change of license plates. Expect Ford to rise up the charts again next month, but still a #9 spot is a shock for the American manufacturer in Europe. Geely is up 2% and rounds up the manufacturers top-10, as Suzuki and Mazda both decline by more than 30%. Tata Motors is down 11.9% and Honda loses over 21%. Tesla Motors is down 7.6% but its sales are traditionally heavily skewed towards the last month of the quarter so the EV brand should move up the ranking a few spots next month, especially when considering other brands will take big hits due to the COVID-19 closures. Subaru loses another 32% of its already low volume and is down to less than 1.600 monthly sales in Europe, ahead of only Mahindra & Mahindra (-12.9%), SAIC Motor (+91.1%), Aston Martin and GM, the latter two down to below 100 sales. Granted, SAIC Motor and Aston Martin are dependent on the UK market as well and should show much improved figures in March.

Group Feb-20 Feb-19 change change YTD 2020 YTD 2019 change
1 Volkswagen Group 266.902 277.593 -3,9% -10.691 561.025 563.787 12,1%
2 PSA 182.315 194.481 -6,3% -12.166 360.605 395.985 4,5%
3 Renault-Nissan 142.691 160.577 -11,1% -17.886 283.949 318.890 620,5%
4 Hyundai-Kia 76.562 71.780 6,7% 4.782 155.089 154.953 0,1%
5 Fiat-Chrysler Automobiles 72.015 77.698 -7,3% -5.683 138.251 148.628 596,3%
6 BMW AG 66.945 65.031 2,9% 1.914 143.509 137.403 -80,7%
7 Daimler AG 59.645 67.805 -12,0% -8.160 126.592 141.103 623,6%
8 Toyota Motor 59.571 51.137 16,5% 8.434 130.343 114.391 13,9%
9 Ford Motor Comp. 58.207 70.534 -17,5% -12.327 123.614 149.342 -17,2%
10 Geely Group 23.051 22.602 2,0% 449 46.506 48.916 -4,9%
11 Suzuki 13.862 20.052 -30,9% -6.190 27.162 40.778 446,5%
12 Mazda 11.228 16.219 -30,8% -4.991 24.312 34.733 649,7%
13 Tata Motors 10.498 11.915 -11,9% -1.417 28.055 29.736 -5,3%
14 Honda 6.623 8.389 -21,1% -1.766 14.745 18.454 1107,5%
15 Tesla Motors 3.933 4.255 -7,6% -322 6.002 5.059 -95,6%
16 Subaru Corp. 1.582 2.327 -32,0% -745 3.150 4.983 -36,8%
17 Mahindra & Mahindra 929 1.066 -12,9% -137 1.880 2.170 -74,9%
18 SAIC 856 448 91,1% 408 2.456 1.202 104,3%
19 Aston Martin 78 107 -27,1% -29 243 343 -29,2%
20 General Motors 10 204 -95,1% -194 26 509 -94,9%

February 2020 Brands

At brand level, market leader Volkswagen performs slightly worse than the overall market at -8.1% while Peugeot is in second place for the fourth time in fourteen months, after January and February 2019 and January 2020, and even outperforms the market this month at -3.3%. That leaves Renault in third place with sales down 6.8%, while Ford moves back ahead of Mercedes-Benz despite a shocking 17.5% loss for the American brand compared to -3.8% for the German luxury brand. Toyota is the big winner of the top-25 with a gain of 14.7% as its hybrid line-up is perfectly positioned to take advantage of the new stricter emissions standards. BMW and Skoda round up the top-8 while Fiat sees stable sales and moves back ahead of Audi. Citroën outsells its latest stablemate Opel/Vauxhall which is down to a record low ranking at #12. Kia sees double digit declines but stays just ahead of Seat and its sister brand Hyundai, while Dacia is in great difficulty as its hot streak of the past year has officially ended (-25.7%) and all of its gains have been wiped out, with sales returning to the level of February 2016. This has everything to do with the l0w-cost brand’s relatively low tech and high fuel consumptions which could result in heavy CO2 emissions fines for its parent company by the end of this year.

DS3_Crossback-auto-sales-statistics-EuropeNissan appears to have stabilized somewhat after a horrific year, outperforming the market for the second consecutive month at -3.9%. Volvo is up 2% and Mini is down just 3.5% as the electric version of its iconic model is ready to conquer Europe. Mitsubishi and Land Rover are stable and the former leapfrogs Jeep, down over 30%. Lancia is up slightly and stays just ahead of future stablemate DS which almost doubles up. Porsche benefits from updated versions of the 911 and Cayenne to set a 62.7% gain. Lexus also shows nice improvements at +51.5% and moves ahead of Jaguar which will rebound next month thanks to its dependence on the UK market. Alfa Romeo is down another 25% but Smart is the biggest loser of the top-45, down almost 80% now that it has been turned into an EV-only brand. In contrast, thanks to its expansion beyond just the UK and the launch of its first EV, SAIC MG almost doubles up, but its volume remains relatively low due to its UK dependence. Among upper luxury and exotic brands, Maserati is almost outsold by Ferrari, while Bentley closes in on Lamborghini, and Rolls Royce shows a nice 25% improvement.

Brand Feb-20 Feb-19 change 2020 share 2019 share YTD rank 2020 2019 change
1 Volkswagen 118.257 128.659 -8,1% 11,2% 11,4% 1 249.474 265.569 561,8%
2 Peugeot 76.504 79.092 -3,3% 7,2% 7,0% 2 151.395 159.806 561,7%
3 Renault 73.364 78.689 -6,8% 6,9% 7,0% 3 140.572 149.865 -6,2%
4 Ford 58.207 70.534 -17,5% 5,5% 6,3% 5 123.614 149.342 -85,9%
5 Mercedes-Benz 58.165 60.473 -3,8% 5,5% 5,4% 4 124.232 126.486 1,9%
6 Toyota 55.753 48.617 14,7% 5,3% 4,3% 6 121.554 108.094 -85,0%
7 BMW 54.850 52.501 4,5% 5,2% 4,7% 7 118.581 110.179 -85,5%
8 Skoda 54.816 56.669 -3,3% 5,2% 5,0% 8 113.717 112.506 1,1%
9 Fiat 51.284 50.998 0,6% 4,8% 4,5% 12 96.527 97.574 -88,3%
10 Audi 50.865 53.961 -5,7% 4,8% 4,8% 9 109.051 107.467 1,5%
11 Citroën 50.128 51.993 -3,6% 4,7% 4,6% 11 97.479 102.086 -86,0%
12 Opel/Vauxhall 49.957 60.458 -17,4% 4,7% 5,4% 10 101.052 127.869 278,1%
13 Kia 38.795 35.207 10,2% 3,7% 3,1% 15 77.044 75.660 -85,5%
14 Seat 37.827 35.084 7,8% 3,6% 3,1% 14 77.534 71.181 8,9%
15 Hyundai 37.767 36.573 3,3% 3,6% 3,3% 13 78.045 79.293 -84,0%
16 Dacia 30.089 40.521 -25,7% 2,8% 3,6% 16 61.341 83.511 -76,9%
17 Nissan 28.028 29.159 -3,9% 2,6% 2,6% 17 59.275 61.097 -87,8%
18 Volvo 23.031 22.573 2,0% 2,2% 2,0% 18 46.466 48.856 -81,1%
19 Suzuki 13.862 20.052 -30,9% 1,3% 1,8% 19 27.162 40.778 -33,4%
20 Mini 12.055 12.498 -3,5% 1,1% 1,1% 20 24.827 27.105 820,0%
21 Mazda 11.228 16.219 -30,8% 1,1% 1,4% 21 24.312 34.733 -30,0%
22 Mitsubishi 10.910 11.031 -1,1% 1,0% 1,0% 22 22.142 22.160 -0,1%
23 Jeep 10.704 15.482 -30,9% 1,0% 1,4% 23 21.249 27.413 -22,5%
24 Land Rover 7.106 7.188 -1,1% 0,7% 0,6% 24 19.476 19.485 0,0%
25 Honda 6.623 8.389 -21,1% 0,6% 0,7% 25 14.745 18.454 -20,1%
26 Lancia 5.950 5.825 2,1% 0,6% 0,5% 26 12.204 12.439 -1,9%
27 DS 5.726 2.938 94,9% 0,5% 0,3% 27 10.679 6.224 -84,4%
28 Porsche 4.681 2.877 62,7% 0,4% 0,3% 28 10.177 6.223 63,5%
29 Tesla 3.933 4.255 -7,6% 0,4% 0,4% 32 6.002 5.059 18,6%
30 Lexus 3.818 2.520 51,5% 0,4% 0,2% 29 8.789 6.297 39,6%
31 Jaguar 3.392 4.727 -28,2% 0,3% 0,4% 30 8.579 10.251 -89,7%
32 Alfa Romeo 3.391 4.537 -25,3% 0,3% 0,4% 31 6.766 9.497 -28,8%
33 Subaru 1.582 2.327 -32,0% 0,1% 0,2% 33 3.150 4.983 -36,8%
34 Smart 1.480 7.332 -79,8% 0,1% 0,7% 35 2.360 14.617 -22,3%
35 SAIC MG 856 448 91,1% 0,1% 0,0% 34 2.456 1.202 104,3%
36 SSangYong 770 953 -19,2% 0,1% 0,1% 36 1.564 1.971 -20,6%
37 Maserati 270 468 -42,3% 0,0% 0,0% 37 623 949 -34,4%
38 Ferrari 251 192 30,7% 0,0% 0,0% 39 592 437 -92,7%
39 DR Motor 247 280 -11,8% 0,0% 0,0% 40 560 524 381,3%
40 Lada 234 499 -53,1% 0,0% 0,0% 41 450 842 -46,6%
41 Lamborghini 200 178 12,4% 0,0% 0,0% 42 380 359 5,8%
42 Bentley 199 138 44,2% 0,0% 0,0% 38 601 441 -82,2%
43 Mahindra 159 113 40,7% 0,0% 0,0% 43 316 199 1428,1%
44 Aston Martin 78 107 -27,1% 0,0% 0,0% 44 243 343 -29,2%
45 Dodge 77 85 -9,4% 0,0% 0,0% 46 136 151 -9,9%
46 Infiniti 66 328 -79,9% 0,0% 0,0% 45 169 635 -100,0%
47 Alpine 61 350 -82,6% 0,0% 0,0% 47 128 780 6300,0%
48 Rolls Royce 40 32 25,0% 0,0% 0,0% 48 101 119 -15,1%
49 Lotus 19 20 -5,0% 0,0% 0,0% 49 37 49 -24,5%
50 Great Wall 12 0 New 0,0% 0,0% 50 32 0 New
51 Chrysler 9 15 -40,0% 0,0% 0,0% 52 15 28 -46,4%
52 Chevrolet 6 153 -96,1% 0,0% 0,0% 51 21 320 -91,3%
53 Cadillac 4 49 -91,8% 0,0% 0,0% 53 5 187 -97,3%
54 Bugatti 3 1 200,0% 0,0% 0,0% 54 5 4 25,0%

European car sales statistics are from the following countries: Austria, Belgium, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Luxembourg, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland, United Kingdom. They exclude vehicles registered as commercial vehicles. Source: ANDC, JATO Dynamics