Dacia_Duster-European-sales-figures

European car sales analysis February 2018 – brands

European-car-sales-graph-February_2018In February, European sales of passenger cars increased 4,4% to 1,15 million, which marks the fifth consecutive year of February sales growth, with sales up almost 40% on the nearly 829.000 sales of February 2013. Crossover and SUVs are the only segment to grow with an increase of 22,7% to a share of just over a third of the market while car models (hatchbacks, sedans, staton wagons, coupes and convertibles) lost 1,5% to 57,7% of the market and MPVs continued their sharp decline at -13,3% to 100.000 sales, 8,7% of the market.

Like in January, early all major EU markets posted growth, except for the United Kingdom (-2,8%) which suffered the 11th month of consecutive declines and Italy (-1,4%). Spain (+13%) recorded the strongest gains, followed by Germany (+7,4%) and France (+4,3%). The fastest growing markets were Croatia (+46,8% and Bulgaria (+42,2%), followed by Greece (+31,7%) and Estonia (+21,2%). Besides the UK, other markets in the red were Iceland and Norway (both -13,5%), Slovakia (-7,4%) and Belgium (-3,2%). Then there were eight more markets with declines of less than 3%.

Opel-Vauxhall-Grandland_X-auto-sales-statistics-EuropeThe biggest winner among manufacturers is Volkswagen Group, helped by the introduction of an expanding line-up of crossovers and SUVs last year, as the company is playing catch up in this fast-growing segment. PSA increased its sales by just over 10.000 units, followed by Ford Motor Company which adds more than 6.500 sales to its February tally. In relative terms, both VW Group and Ford grew by more than 9% but are eclipsed by SAIC with a 67,6% increase thanks to the introduction of the ZS crossover. In the losing aisle are FCA with a loss of nearly 3.500 sales, followed by Tata Motors and Honda, back in the red after a small increase in January. Aston Martin loses over 40% of its volume and Tesla continues to struggle after pulling forward sales in December.

At brand level, Peugeot is the big winner in February, adding over 11.000 sales, followed by Volkswagen as the only other brand to grow by five figures. As third-biggest winner, Skoda adds 6.500 sales. Small-time player Dodge sells five times as many cars in February 2018 as it did a year before, followed by Lamborghini up more than 90% and SAIC MG up more than 60%.

With FCA as the worst performing manufacturer yet Jeep up so strong, the losses must stem from its other brands, and indeed Fiat is the biggest loser among brands, with Lancia in third place behind Opel/Vauxhall. In relative terms, Infiniti is the biggest loser with more than half of its volume gone, a level Lotus and Lancia are not far behind.

February winners and losers

Manufacturer biggest volume increase Volkswagen Group 24.627   Manufacturer biggest volume lost Fiat-Chrysler Automobiles -3.453
PSA 10.413 Tata Motors -1.651
Ford Motor Comp. 6.510 Honda -894
Manufacturer biggest % increase SAIC 67,6% Manufacturer biggest % lost Aston Martin -40,2%
Volkswagen Group 9,6% Tesla Motors -15,8%
Ford Motor Comp. 9,3% Tata Motors -13,8%
             
Brand biggest volume increase Peugeot 11.444   Brand biggest volume lost Fiat -5.627
Volkswagen 10.817 Opel/Vauxhall -3.970
Skoda 6.512 Lancia-Chrysler -3.068
Brand biggest % increase Dodge 397,1% Brand biggest % lost Infiniti -50,9%
Lamborghini 90,9% Lotus -46,4%
SAIC MG 67,6% Lancia -42,3%

Dacia_Duster-European-sales-figuresAfter relinquishing its 2nd place to Ford in January, Renault is back behind leader Volkswagen again, and Peugeot is in third place for the second month in a row, something which has never happened before. Peugeot is the biggest winner in the top-10 and is just 1.000 sales off the #2 spot, helped by its range of crossovers. That leaves Ford in 4th place as the American brand is traditionally weak in February but strong in March due to its relatively large dependence on the UK market. Expect Ford to be behind VW next month as well as for the first quarter. Opel/Vauxhall and Fiat are the big losers in the top-10 and the Italian brand barely stays ahead of Mercedes-Benz and Audi for 6th place. Skoda edges ahead of BMW, leaving Toyota out of the top-10 again. Behind Citroën, Dacia scores a third consecutive month of 40k+ sales for the first time as the brand outsells Nissan, Hyundai and Kia. Seat is the big winner in the top-20 while Jeep moves up another notch to #22, up from #25 in the full year 2017 ranking. It’s the first time in 18 months that Jeep outsells Land Rover, while Jaguar drops behind Lexus for the first time in 24 months.

February brands ranking

  Brand feb-18 feb-17 change YTD rank
1 Volkswagen 125.476 114.659 9,4% 1
2 Renault 79.968 79.452 0,6% 4
3 Peugeot 78.992 67.548 16,9% 3
4 Ford 76.771 70.261 9,3% 2
5 Opel/Vauxhall 65.503 69.473 -5,7% 5
6 Fiat 59.649 65.276 -8,6% 8
7 Mercedes-Benz 58.407 57.536 1,5% 6
8 Audi 58.361 57.837 0,9% 7
9 Skoda 56.250 49.738 13,1% 9
10 BMW 55.381 55.603 -0,4% 10
11 Toyota 52.003 52.412 -0,8% 11
12 Citroën 49.401 45.847 7,8% 12
13 Dacia 40.303 34.054 18,4% 15
14 Nissan 39.030 41.475 -5,9% 14
15 Hyundai 37.765 35.184 7,3% 13
16 Kia 36.414 34.152 6,6% 16
17 Seat 34.988 29.062 20,4% 17
18 Volvo 21.984 20.998 4,7% 18
19 Suzuki 19.347 17.986 7,6% 19
20 Mazda 17.016 15.954 6,7% 20
21 Mini 12.572 12.265 2,5% 21
22 Jeep 11.959 7.955 50,3% 22
23 Honda 9.806 10.700 -8,4% 23
24 Mitsubishi 8.720 8.157 6,9% 25
25 Land Rover 7.831 8.536 -8,3% 24
26 Alfa Romeo 7.306 6.176 18,3% 26
27 Smart 6.754 7.026 -3,9% 27
28 Porsche 5.232 4.382 19,4% 28
29 Lancia 4.192 7.260 -42,3% 29
30 DS 2.694 3.309 -18,6% 32
31 Lexus 2.616 2.449 6,8% 31
32 Subaru 2.541 2.671 -4,9% 33
33 Jaguar 2.468 3.414 -27,7% 30
34 SSangYong 1.319 1.315 0,3% 34
35 Tesla 939 1.115 -15,8% 35
36 Maserati 622 723 -14,0% 36
37 Infiniti 473 963 -50,9% 37
38 Lada 412 352 17,0% 38
39 SAIC MG 186 111 67,6% 39
40 Dodge 174 35 397,1% 42
41 Ferrari 172 162 6,2% 41
42 Chevrolet 155 145 6,9% 43
43 Bentley 141 198 -28,8% 40
44 Lamborghini 105 55 90,9% 45
45 Aston Martin 61 102 -40,2% 44
46 Cadillac 51 74 -31,1% 46
47 DR 45 31 45,2% 47
48 Lotus 30 56 -46,4% 50
49 Mahindra  27 40 -32,5% 49
50 Rolls Royce 24 37 -35,1% 48
51 Geely 21 74 -71,6% 51
52 Great Wall 1 2 -50,0% 53
53 Alpine 1 0 New 54
54 Bugatti 1 0 52

Hyundai_Kona-auto-sales-statistics-EuropeIts consistent 4th places both months while its two rivals fluctuate leaves Peugeot just 800 sales of the #2 spot so far this year. As mentioned above, Ford will pull away in March but the French brands should narrow the gap in the following months. Opel/Vauxhall and Fiat are the only brands in the red in the top-13 while Fiat is down 2 places on the same period last year but up 3 places on January. Skoda wins 2 places on last year to kick Toyota out of the top-10 which now contains no Asian brands. Seemingly under the radar, Hyundai continues to improve and stays ahead of Nissan, although the Japanese brand will also strike back next month on strong UK volume. Dacia moves past Kia to enter the top-15 while Land Rover drops behind Jeep and Honda as it also depends heavily on the UK. 

 

January-February brands ranking

  Brand 2018 2017 change
1 Volkswagen 270.810 254.084 6,6%
2 Ford 162.799 154.913 5,1%
3 Peugeot 161.936 139.989 15,7%
4 Renault 158.700 153.045 3,7%
5 Opel/Vauxhall 139.250 144.259 -3,5%
6 Mercedes-Benz 126.745 123.815 2,4%
7 Audi 122.903 121.131 1,5%
8 Fiat 120.282 128.634 -6,5%
9 Skoda 117.864 101.747 15,8%
10 BMW 117.654 116.222 1,2%
11 Toyota 115.999 110.790 4,7%
12 Citroën 99.036 91.259 8,5%
13 Hyundai 81.997 74.235 10,5%
14 Nissan 81.801 85.271 -4,1%
15 Dacia 81.094 69.132 17,3%
16 Kia 78.041 72.409 7,8%
17 Seat 68.940 57.614 19,7%
18 Volvo 45.261 43.180 4,8%
19 Suzuki 41.336 36.324 13,8%
20 Mazda 36.998 33.956 9,0%
21 Mini 27.122 24.415 11,1%
22 Jeep 24.448 15.354 59,2%
23 Honda 21.626 22.343 -3,2%
24 Land Rover 21.245 21.142 0,5%
25 Mitsubishi 19.050 17.071 11,6%
26 Alfa Romeo 14.990 12.146 23,4%
27 Smart 13.710 14.313 -4,2%
28 Porsche 11.905 9.665 23,2%
29 Lancia 8.479 13.094 -35,2%
30 Jaguar 6.675 9.225 -27,6%
31 Lexus 6.362 6.102 4,3%
32 DS 5.618 7.076 -20,6%
33 Subaru 5.401 5.315 1,6%
34 SSangYong 2.516 2.688 -6,4%
35 Tesla 1.595 2.548 -37,4%
36 Maserati 1.394 1.724 -19,1%
37 Infiniti 995 2.073 -52,0%
38 Lada 817 633 29,1%
39 SAIC MG 661 316 109,2%
40 Bentley 488 567 -13,9%
41 Ferrari 356 337 5,6%
42 Dodge 327 53 517,0%
43 Chevrolet 264 294 -10,2%
44 Aston Martin 216 383 -43,6%
45 Lamborghini 176 107 64,5%
46 Cadillac 126 148 -14,9%
47 DR 97 72 34,7%
48 Rolls Royce 81 103 -21,4%
49 Mahindra  66 82 -19,5%
50 Lotus 52 107 -51,4%
51 Geely 32 75 -57,3%
52 Bugatti 2 1 100,0%
53 Great Wall 1 3 -66,7%
54 Alpine 1 0 New

European car sales statistics are from the following countries: Austria, Belgium, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Luxembourg, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland, United Kingdom. They exclude vehicles registered as commercial vehicles. Source: ANDC, JATO Dynamics

  1. The whole Fiat Group once again starting to suffer from the chronic lack of investment in new models, Fiat down due to a lack of faith by actual Fiat management who seemingly want to reduce Fiat to 500 & its variations, Lancia being so miss-managed is hard to believe, Alfa seemingly starved of investment for so long now that the public don’t care anymore, & Maserati’s use of Chrysler parts bin isn’t convincing buyers to part with their money! Way to go Sergio!

    1. What the Fiat brand alone need to do in my opinion is to bring the Argo that was released in South America to Europe and rebrand it as the new Punto and introduce a new SUV that is based off the Jeep Compass platform which could look like this:

      https://www.carscoops.com/2017/10/jeep-compass-spawns-next-generation/

      The 500 is still performing really well, as is the 500X and the Tipo is proving to be very popular too. However, both the Panda and 500L are now in decline. Fiat needs to act fast as business is quickly going to other thriving brands in Europe like Seat, Dacia & Skoda, which looks unlikely.

      1. I agree, I cannot see why Argo hasn’t made it to Europe, & it would seem there are no plans to replace Punto at all. I feel Sergio has lost his way hugely in his decision making skills, yes he saved the former Fiat Group, but a constant lack of new products when other European marques seem to produce new model and new model is certainly hurting the brand, & as you say if Fiat don’t act soon they’ll continue to loose customers to other brands, & much like Alfa Romeo at the moment, it would seem that customers who’ve moved aren’t coming back. I for one am looking forward to Mr Marchionne’s retirement!

      2. For the Argo to comply with EU regs would take too much investment. Better to start from scratch on a new model which could use the Argo as styling reference!

  2. Personally I don’t understand the criticism about Marchionne’s policy. His first task was to get the American division back on track (sales and finance). Result: success. Automatically this meant the European brands were neglected for a while. Lancia was sacrificed in favour of Alfa Romeo.
    .
    For me, the biggest problem FCA has to deal with is its chaotic line-up consisting of too many niche oriented brands (e.g. Alfa Romeo, Jeep, Ram, Maserati). I know Americans are proud of Chrysler and Dodge, but would it be that weird to merge these brands? Clearly, Chrysler is not the luxury brand it was supposed to be. As for Fiat and Alfa, I still believe the former should be discontinued in the States, because not enough Americans like small cars. With Jeep present it doesn’t make sense to offer the 500X as well. Alfa has a better chance offering larger cars/SUVs. I hope they won’t have to face the European problem of not having a clear position. Are they going to compete with the mainstream or luxury brands? Upcoming models like a new 4C, a 166 successor and a large (mild-hybrid) SUV suggests they’re choosing profit over volume (i.e. act like a true luxury brand) which makes the method of Sergio questionable, because he wants to reach higher volumes.
    .
    Sometimes having a clear position means choosing a position between multiple mainstream and/or luxury brands. Volvo is the best example in this respect. Perhaps Sergio should turn Alfa into a sporty Volvo? Unlike Seat, Alfa has a rich history and is known for many classic cars. It would be a waste if Alfa has to go down the Lancia road.

  3. Dacia is smashing it: there doing so well and don’t even have a full range of cars, where as brands like Kia do and sell less. They still need a compact hatch, compact suv, larger suv, and more- the Sandero is also going to be getting a new model in about 1-2 years time yet it’s still increasing in its sales.

    Fiat really need new models, however fca is focussing on the American brand:it’s obvious why, their American brands are what lead there sales and overall America is their best market. With jeep doing so we’ll fca want to improve sales further( the compass is doing very well). Also with ram getting its new pickup sales are going to boom, but in this even fiat will slip. Fiats lancia is on its last legs and will disappear, but if they had helped lancia with a renewed model range or given or given it life, then lancia would’ve Italy’s 2nd carmaker and would be up there with fiat,thus giving fca a big chunk of market share of Italy. Fca need game changers and right now it’s focussing on their American division, however they need to focus on their European divisions as well as fiat overall, in order to rival the big companies: VW group, Renault-Nissan-Mitsubishi alliance, Toyota,GM, and psa’s Europe division.

  4. @Bart – do you have any data about sales of Hot Hatches? Once I came up on information that the leader is Ford, next VW and next Renault, while the rest are margin.

    Do you have sth?

    1. Hi ToJa,

      unfortunately I don’t have such info for Europe. If you find it again from a reliable source, I’d love to hear where to find it.

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