After exploring the auto brands sales for August 2015, let’s look at individual car model sales in Europe. After VW managed to place three models in the July top-5, it does even better in August, with the Skoda Octavia making it 4 Volkswagen Group vehicles in the top-5 ranking. This time, the Renault Clio impressively adds 23,7% to last year’s volume to take the second place in the models ranking behind the Volkswagen Golf, and ahead of the Polo and Passat. The latter showing the highest gain of the top-10 at +45,6%, while the Octavia reaches its highest ranking in almost 2 years.
The Ford Fiesta is expectedly weak in 6th place in August as UK consumers, who buy more than 40% of all European Fiestas, await the new 65 license plate series to be introduced in September. Therefore, expect the Fiesta to be back firmly in 2nd place next month, reaffirming that same position in the YTD rankings. Meanwhile, the facelifted Peugeot 208 reaches its highest ranking in 11 months in 7th place, ahead of the Opel/Vauxhall Astra in 8th place, its highest ranking in almost 2 years, and ahead of its sibling Opel/Vauxhall Corsa for the first time since July 2013. The Astra benefits from sell-out pricing of the outgoing model, which puts it at a transaction price close to that of the Corsa, which may explain the sharp drop in that model’s sales. The Corsa is equaled in sales by its Czech rival Skoda Fabia for a shared 10th place, an absolute record for that nameplate and also the first time ever that Skoda places two models in the European top-10.
The Opel/Vauxhall Mokka in 17th place manages to outsell the Renault Captur (#18) for the first time ever and therefore also leads the fast-growing small crossover segment for the first time ever. And expect it to repeat that performance next month, when it will be boosted by a strong UK market, where the Mokka is stronger than the Captur. The latter will keep its crown for the all-year ranking, but the strong improvements of the Mokka in recent months show that the battle for 2016 will be fierce. Perhaps if the rumors of a Grand Captur prove right, Renault may have be able to fend off the increased competition. Meanwhile, the two top players have now clearly distanced themselves from the Peugeot 2008 (#32), Dacia Duster (#35) and Nissan Juke (#65).
Great news! We now have access to split data for the BMW 2-series Active Tourer & Gran Tourer (#19) vs the 2-series Coupe & Convertible (#99). This makes sense, as both model series share almost nothing but their name. The former are front-wheel drive MPVs, while the latter are rear-wheel drive sporty cars. And even despite losing the volume of the coupe and convertible versions, the 2-series Active & Gran Tourer now grab the title of best selling BMW from the 1-series (#28) for the first time ever, and well above its main rival Mercedes-Benz B-Class at #49. It’s actually even the best selling MPV overall this month!
The Ford Mondeo (#48) is finally closing in on the Opel/Vauxhall Insignia (#45) to grab 2nd place in the midsize segment, as expected from an all-new model. Still, the Passat is absolute king of the segment with almost triple the volume its closest two competitors. The BMW 5-series (#41) is ahead of its rival Audi A6 for the first time since last March, while with just 720 units between them, the Mercedes-Benz GLA (#50) is the closest behind the Audi Q3 (#58) it’s been so far this year.
The Mazda2 at #90 closes in on its larger sibling Mazda3 at #87, while the facelifted Toyota Avensis (#96) places itself back into the overall top-100 and in 4th place of the midsize segment, ahead of the Skoda Superb (#106), the Peugeot 508 (#113) and the Mazda6 (#126). The Renault Espace drops a few spots to 149th place, already outsold by the all-new Ford S-Max in 139th place. The Audi Q7 jumps to #127, one spot ahead of the BMW X5 to already take the crown of the large premium SUV segment, while the Volvo XC90 is down to #164. For the second month in a row, the Tesla Model S is the best selling EV in Europe in 159th place, ahead of the Nissan Leaf (#166) and the Renault Zoe (#195).
The highest ranking newcomer is still the Fiat 500X in 72nd place, but it is closely followed by the Renault Kadjar at #73 and the Suzuki Vitara at #75. The Opel Karl / Vauxhall Viva improves from 118th in July to 86th in August, while the Mazda CX-3 enters the top-100. Surprisingly, while the Hyundai Tucson is still gaining traction in 110th place, sales of the outgoing Hyundai ix35 keep improving as well, up 6,8% on last year in 38th place and still the best selling Hyundai.
The Jaguar XE (#153) and Land Rover Discovery Sport (#172) take a breather this month before bouncing back next month, as they’re heavily influenced by the fluctuations in the UK market. We welcome the Mercedes-Benz GLC to the ranking this month in 200th place, immediately ahead of its predecessor GLK (#228), and ahead of the Mercedes-Benz GLE Coupe in 206th place. We also welcome the Mercedes-Benz GLE in 237th place as a replacement to the M-Class (down to #162). The final newly-introduced model is the Honda HR-V at #242, almost 2 years after the model’s introduction as the Vezel in Japan.
We also celebrate one milestone this month, with the Range Rover Evoque finding its 200.000th European buyer in August.
Year-to-date, the ranking remains relatively stable, with the first pass in 12th place, as the Peugeot 308 passes the Renault Captur. The Skoda Fabia leapfrogs the Peugeot 2008 to break into the YTD top-20 thanks to its excellent top-10 finish in August. The Mercedes-Benz A-Class and Volkswagen Golf Sportsvan both improve 2 spots on July, to #34 and #38 respectively, while the Mercedes-Benz B-Class improves 3 spots to #53. Reversely, the Volkswagen Touran continues its plunge down the ranking, down another 3 spots to #62.
The Volvo V40 (#63) takes back the title of best selling Volvo so far this year from the XC60 (#65) which held it for only one month. The Mercedes-Benz CLA jumps from #86 at the end of July to #79 in August, while the Range Rover Evoque drops from #83 to #89 in just one month. The Mitsubishi Outlander drops to #110 as customers await the facelifted version. The Nissan X-Trail is now only 800 units behind in 112th place and could potentially move past its segment rival next month if the Outlander doesn’t improve.
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