Volkswagen_Polo-auto-sales-statistics-Europe

European car sales analysis April 2018 – brands

European-car-sales-graph-April_2018

European sales of passenger cars rebounded strongly in April 2018 after the first loss of the year in March. 1,34 million cars were sold in Europe this month, an increase of 9,7% on April 2017, when sales declined 7,2% on a 19,8% loss in the UK market due to an increase in the Vehicle Excise Duty that month. Accordingly, the UK is up by 10,4% this April, its first year-over-year improvement since March 2017 when sales were pulled forward in anticipation of the tax hike. Whereas the UK is traditionally the #1 European market in March, as it was this year as well, in April it is down to #4 in terms of volume, behind Germany (+8%), France (+9%) and Italy (+6,5%). Spain even outgrew the UK in April with a gain of 12,3%.

The fastest growing markets (albeit from a low base) were Hungary and Lithuania (both +38,9%), followed by Greece and Norway (both +24%), while the only markets to show a decline in April were Iceland (-11,8%) and Cyprus (-2,8%), both markets of fewer than 2.000 sales. Crossover and SUVs enjoyed their biggest jump in sales since September 2014 at +30,6% taking 33,8% of the market (a slightly lower percentage than in March), while car models (hatchbacks, sedans, station wagons, coupes and convertibles) were up just 3,6% to 57,2% of the market, a new low and MPVs slowed their decline at -11% to 9% of the market.

In the four months of 2018, European car sales are up 2,8% to 5,56 million, with Spain (+11%) as the biggest gainer among major markets, followed by Germany (+5%) and France (+4,4%) with stable sales in Italy (+0,2%) while the UK (‐8,8%) is still a drag on the whole market. Crossover sales are up 21,4% in the first four months, while car models lost 2,6% and MPVs lost 18,3%.

Volkswagen_Polo-auto-sales-statistics-EuropeThe biggest winner among manufacturers is Volkswagen Group with a whopping 40.000 additional sales compared to the same month last year. This gain is bigger than those of Renault-Nissan and PSA combined, which each add about 15.000 sales to their tallies. The only manufacturers to lose ground are BMW Group and Mahindra & Mahindra, but those losses are limited to 1.220 units or less. Still, its 251-unit loss is almost 17% of M&M’s European sales, making it the fastest declining manufacturer in Europe this month. The fastest growing is China’s SAIC with sales almost quadrupling thanks to its MG brand. Tesla Motors also continues to outperform, but the almost 20% gain of Toyota Motor is perhaps the most impressive considering its already significant size and its maturity in the market.

At brand level, Volkswagen adds almost 26.000 sales on last year, followed by Ford and Peugeot, both with just over 10.000 additional sales. Fiat, BMW and Lancia are among the big losers, with almost 4.000 fewer deliveries for the Italian brand. Fastest growing brands are MG, still UK only despite the relatively successful launch of the ZS crossover, DR Motor thanks to an expanding model line-up and Bugatti with 2 deliveries of the Chiron hypercar, double the number of last year. In the losing aisle we find once again Infiniti, down by almost half, while Mahindra and Lancia also lose more than a quarter of their sales. At Mahindra, the new KUV100 small crossover could turn things around for the brand, which is only available in a few markets (Italy, Hungary and Greece), but the Italian brand has no plans to replace its only remaining model, the Ypsilon, anytime soon.

April winners and losers

Manufacturer biggest volume increase Volkswagen Group 40.341   Manufacturer biggest volume lost BMW Group -1.220
Renault-Nissan 15.733 Mahindra & Mahindra -251
PSA 15.385    
Manufacturer biggest % increase SAIC 278,5% Manufacturer biggest % lost Mahindra & Mahindra -16,9%
Tesla Motors 45,1% BMW Group -1,5%
Toyota Motor 19,8%    
             
Brand biggest volume increase Volkswagen 25.982   Brand biggest volume lost Fiat -3.984
Ford 10.896 BMW -2.263
Peugeot 10.360 Lancia -1.482
Brand biggest % increase SAIC MG 278,5% Brand biggest % lost Infiniti -46,9%
DR 118,2% Mahindra  -32,3%
Bugatti 100,0% Lancia -25,2%

Peugeot_5008-auto-sales-statistics-EuropeYear-to-date, Volkswagen Group has already added almost 90.000 sales to its 2017 figure in just four months time, with Hyundai-Kia and PSA far behind in terms of growth. FCA Fiat-Chrysler is the biggest loser in Europe with a loss of 10.000 sales. Tata Motors reduces its loss to 8.400 sales and Ford Motor Company moves from the biggest loser in the first quarter to the #3 loser thanks to a successful April. In terms of relative declines, behind Aston Martin the two Indian manufacturers trade places with M&M with its SSangYong brand now losing more than Tata Motors with its Jaguar and Land Rover brands.

Looking at brands, Volkswagen is suddenly the big winner thanks to a blockbuster month of April, ahead of Peugeot and Dacia, while Opel/Vauxhall, Fiat and Nissan remain the biggest losers. Relatively, Dodge is still the fastest growing brand with sales more than tripling, while SAIC MG and Bugatti also double up. Infiniti remains the fastest shrinking brand, losing more than half of its volume, while Aston Martin and Lancia-Chrysler also lose more than a third of their sales.

January – April winners and losers

Manufacturer biggest volume increase Volkswagen Group 89.730   Manufacturer biggest volume lost Fiat-Chrysler Automobiles -10.011
Hyundai-Kia 32.265 Tata Motors -8.402
PSA 17.948 Ford Motor Comp. -5.616
Manufacturer biggest % increase SAIC 102,6% Manufacturer biggest % lost Aston Martin -35,6%
Hyundai-Kia 9,7% Mahindra & Mahindra -10,5%
Suzuki 8,5% Tata Motors -9,0%
             
Brand biggest volume increase Volkswagen 47.361   Brand biggest volume lost Opel/Vauxhall -25.220
Peugeot 34.905 Fiat -23.934
Dacia 27.456 Nissan -14.621
Brand biggest % increase Dodge 219,8% Brand biggest % lost Infiniti -57,5%
SAIC MG 102,6% Aston Martin -35,6%
Bugatti 100,0% Lancia -33,6%

 

Skoda_Karoq-auto-sales-statistics-EuropeMarket leader Volkswagen is the biggest winner in the top-10 and consolidates its control of the European market. Behind it, Renault outsells Ford to slash its year-to-date gap in half, despite growing slower than the overall market. Ford and Peugeot beat the market, while Mercedes-Benz is stable and therefore outsells Opel/Vauxhall for 5th place. Audi and BMW both lose volume this month with the latter down into 10th place vs #8 year to date. Skoda grows with double digits and moves into 8th place. Just outside of the top-10, Toyota (+19,8%), Dacia (+26,2%), Hyundai (+14,6%) and Seat (+23,1%) all outgrow the market by a significant margin. But the biggest winner in the top-35 is Jeep with a gain of 72,5%, outselling Land Rover for the second time this year. Jaguar and DS also show impressive growth, the latter growing for the first time in nearly two full years, indicating the bottom has been reached.

April brands ranking

  Brand apr-18 apr-17 change YTD rank
1 Volkswagen 161.285 135.303 19,2% 1
2 Renault 94.336 90.219 4,6% 3
3 Ford 88.968 78.072 14,0% 2
4 Peugeot 85.503 75.143 13,8% 4
5 Mercedes-Benz 72.853 72.826 0,0% 6
6 Opel/Vauxhall 71.032 70.085 1,4% 5
7 Audi 68.925 69.791 -1,2% 7
8 Skoda 62.658 56.298 11,3% 10
9 Fiat 62.091 66.075 -6,0% 9
10 BMW 61.463 63.726 -3,6% 8
11 Toyota 59.999 50.093 19,8% 11
12 Citroën 50.701 48.035 5,6% 12
13 Dacia 46.302 36.678 26,2% 16
14 Kia 44.258 36.165 22,4% 15
15 Hyundai 44.209 38.593 14,6% 14
16 Seat 42.353 34.400 23,1% 17
17 Nissan 37.733 35.560 6,1% 13
18 Volvo 27.169 24.394 11,4% 18
19 Suzuki 20.871 17.476 19,4% 19
20 Mazda 17.446 15.098 15,6% 20
21 Mini 16.635 15.636 6,4% 21
22 Jeep 14.036 8.138 72,5% 23
23 Land Rover 11.398 11.923 -4,4% 22
24 Honda 9.768 9.495 2,9% 24
25 Mitsubishi 9.492 9.210 3,1% 25
26 Smart 8.288 8.144 1,8% 27
27 Alfa Romeo 7.793 7.460 4,5% 26
28 Porsche 7.500 6.589 13,8% 28
29 Jaguar 6.432 4.591 40,1% 29
30 DS 4.712 3.300 42,8% 31
31 Lancia 4.399 5.881 -25,2% 30
32 Lexus 3.454 2.857 20,9% 32
33 Subaru 3.357 2.812 19,4% 33
34 Tesla 1.335 920 45,1% 34
35 SSangYong 1.211 1.452 -16,6% 35
36 SAIC MG 829 219 278,5% 37
37 Maserati 681 749 -9,1% 36
38 Infiniti 510 960 -46,9% 38
39 Lada 437 450 -2,9% 39
40 Ferrari 381 310 22,9% 40
41 Bentley 224 290 -22,8% 41
42 Chevrolet 205 186 10,2% 43
43 Aston Martin 174 170 2,4% 42
44 Alpine 171 0 New 49
45 Lamborghini 169 105 61,0% 44
46 Rolls Royce 90 46 95,7% 47
47 Lotus 77 75 2,7% 50
48 Dodge 75 50 50,0% 45
49 DR 72 33 118,2% 48
50 Cadillac 64 43 48,8% 46
51 Mahindra  21 31 -32,3% 51
52 Bugatti 2 1 100,0% 53
53 Geely 1 5 -80,0% 52

In the Year-to-date ranking, Renault still trails Ford but should be able to move back into 2nd place in the coming months. After a slow month of April, BMW has dropped behind Audi itno 8th place and #3 among luxury brands. Skoda passes Toyota to reclaim its top-10 position, leaving no Asian brands among the 10 best sellers in Europe. Dacia narrows the gap to Kia‘s 15th place while Jeep moves past Honda to take #23 in the brands ranking and Porsche jumps ahead of Jaguar for 28th place. Finally, DS is back ahead of Lexus in 31st place.

January – April brands ranking

  Brand 2018 2017 change 2018 share 2017 rank
1 Volkswagen 622.994 575.633 8,2% 11,1% 1
2 Ford 387.764 393.380 -1,4% 6,9% 2
3 Renault 380.101 379.872 0,1% 6,8% 3
4 Peugeot 354.105 319.200 10,9% 6,3% 5
5 Opel/Vauxhall 318.958 344.178 -7,3% 5,7% 4
6 Mercedes-Benz 301.102 302.670 -0,5% 5,4% 6
7 Audi 280.465 290.007 -3,3% 5,0% 8
8 BMW 274.447 282.564 -2,9% 4,9% 9
9 Fiat 269.374 293.308 -8,2% 4,8% 7
10 Skoda 255.846 230.005 11,2% 4,6% 11
11 Toyota 254.708 244.006 4,4% 4,6% 10
12 Citroën 215.920 207.153 4,2% 3,9% 13
13 Nissan 196.980 211.601 -6,9% 3,5% 12
14 Hyundai 187.579 171.301 9,5% 3,4% 14
15 Kia 177.672 161.685 9,9% 3,2% 15
16 Dacia 176.098 148.642 18,5% 3,1% 16
17 Seat 160.127 136.133 17,6% 2,9% 17
18 Volvo 107.865 104.465 3,3% 1,9% 18
19 Suzuki 88.882 81.897 8,5% 1,6% 19
20 Mazda 85.055 79.530 6,9% 1,5% 20
21 Mini 70.727 67.816 4,3% 1,3% 21
22 Land Rover 58.373 65.728 -11,2% 1,0% 22
23 Jeep 55.004 35.248 56,0% 1,0% 25
24 Honda 54.824 53.836 1,8% 1,0% 23
25 Mitsubishi 44.998 39.491 13,9% 0,8% 24
26 Alfa Romeo 32.728 29.033 12,7% 0,6% 27
27 Smart 32.130 33.878 -5,2% 0,6% 26
28 Porsche 27.746 25.513 8,8% 0,5% 30
29 Jaguar 27.040 28.087 -3,7% 0,5% 28
30 Lancia 18.150 27.354 -33,6% 0,3% 29
31 DS 16.242 16.746 -3,0% 0,3% 31
32 Lexus 16.145 15.053 7,3% 0,3% 32
33 Subaru 12.473 12.225 2,0% 0,2% 33
34 Tesla 7.559 7.353 2,8% 0,1% 34
35 SSangYong 5.783 6.439 -10,2% 0,1% 35
36 Maserati 3.000 3.870 -22,5% 0,1% 37
37 SAIC MG 2.604 1.285 102,6% 0,0% 40
38 Infiniti 2.218 5.224 -57,5% 0,0% 36
39 Lada 1.656 1.559 6,2% 0,0% 38
40 Ferrari 1.214 1.199 1,3% 0,0% 41
41 Bentley 1.047 1.461 -28,3% 0,0% 39
42 Aston Martin 720 1.118 -35,6% 0,0% 42
43 Chevrolet 687 735 -6,5% 0,0% 43
44 Lamborghini 542 303 78,9% 0,0% 44
45 Dodge 518 162 219,8% 0,0% 48
46 Cadillac 287 272 5,5% 0,0% 46
47 Rolls Royce 262 271 -3,3% 0,0% 47
48 DR 235 154 52,6% 0,0% 50
49 Alpine 209 0 New 0,0%
50 Lotus 197 295 -33,2% 0,0% 45
51 Mahindra  116 154 -24,7% 0,0% 49
52 Geely 64 90 -28,9% 0,0% 51
53 Bugatti 6 3 100,0% 0,0% 53
54 Great Wall 1 3 -66,7% 0,0% 52

European car sales statistics are from the following countries: Austria, Belgium, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Luxembourg, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland, United Kingdom. They exclude vehicles registered as commercial vehicles. Source: ANDC, JATO Dynamics