European car sales analysis April 2016 – brands

European-car-sales-graph-April_2016April 2016 marks the 32nd consecutive month of growth for car sales in Europe. At +8,9%, European car dealers sold 1.308.891 passenger cars, making it the best April since 2009 and bringing the year-to-date figure to 5.217.097, an increase of 8,1%. Of the five major markets, Spain is the most dynamic with a growth of 21,2%. Italy, which was the fastest growing market in the first few months and even outsold France in January and February, sees its growth slow down to a still very healthy +11,5%. Germany (+8,4%), France (+7,1%) and the UK (+2%) are in single digit growth, while Switzerland is the only country of the EU28 to lose volume in April, at -1%.

Volkswagen Group is back as the manufacturer adding the most volume, despite growing slower than the overall market. All of it volume brands showed volume gains, but only Audi and Porsche added market share. The performance of Daimler AG is more impressive, with an increase of 21,6% as Mercedes-Benz outsold BMW and reduced the gap to Audi by more than half. FCA passed Ford Motor Corporation thanks to strong volume gains at Fiat, Jeep and even Lancia, despite the latter being down to a single model in a single market. There are no big volume losers in April, with Mitsubishi Motors the biggest of them at -565 units, followed by Aston Martin and Tesla, both down just a handful of units.

Car-sales-analysis-Europe-april_2016-Honda_Jazz-Honda_HRVRelatively, India’s Mahindra & Mahindra is the fastest growing manufacturer thanks to its SSangYong brand, followed by Honda, boosted by its new small cars, and Tata Motors, also from India, as its Jaguar and Land Rover brands are among the fastest growing brands in Europe, while its namesake brand has disappeared altogether. On the other end of the scale, DRB-Hicom from Malaysia, owner of the Lotus sports car brand, continues to show heavy fluctuations from month to month, down 38,5% this time, ahead of Aston Martin and China’s SAIC MG, which is eagerly awaiting the arrival of the MG GS crossover in its sole UK market.

At brand level, Mercedes-Benz is the big volume winner, ahead of Fiat and Renault, while DS, Mini and Mitsubishi are the big volume losers, although all by less than 1.000 units. Infiniti is the fastest growing brand, now that the Q30 is starting to reach showrooms, while Jaguar is boosted by the introductions of the XE and F-Pace, and Bentley grows not only from the Bentayga, but across its line-up, perhaps boosted by increased showroom traffic thanks to its mega-SUV.

April winners and losers

Manufacturer biggest volume increase Volkswagen Group 16.984 Manufacturer biggest volume lost Mitsubishi Motors -565
Daimler AG 14.660 Aston Martin -55
Fiat-Chrysler Automobiles 11.381 Tesla Motors -44
Manufacturer biggest % increase Mahindra & Mahindra 69,2% Manufacturer biggest % lost DRB-Hicom (Proton / Lotus) -38,5%
Honda 60,3% Aston Martin -34,6%
Tata Motors 37,9% SAIC MG -11,3%
Brand biggest volume increase Mercedes-Benz 13.759 Brand biggest volume lost DS -927
Fiat 8.855 Mini -650
Renault 7.535 Mitsubishi -565
Brand biggest % increase Infiniti 152,1% Brand biggest % lost Lotus -38,5%
Jaguar 147,1% Chevrolet -38,4%
Bentley 83,2% Aston Martin -34,6%

 

Mercedes_Benz-E_Class-auto-sales-statistics-EuropeYear-to-date, VW Group passes FCA as the volume winner, while Daimler AG outgrows General Motors, for the rest there are no big changes among the manufacturer top-3 and bottom-3 rankings. Just that Aston Martin drops back into a small loss and DRB-Hicom is now the fastest shrinking manufacturer. At brand level, Fiat is still the big volume winner, now followed by Mercedes-Benz, which passes Opel/Vauxhall and Audi, while Infiniti passes Jaguar as the fastest growing brand so far in 2016. On the other hand, Mini is the volume loser ahead of Nissan and Mitsubishi.

January – April 2016 winners and losers

Manufacturer biggest volume increase Volkswagen Group 49.562 Manufacturer biggest volume lost Mitsubishi Motors -2.698
Fiat-Chrysler Automobiles 48.244 Tesla Motors -295
Daimler AG 40.006 Aston Martin -35
Manufacturer biggest % increase Mahindra & Mahindra 76,8% Manufacturer biggest % lost DRB-Hicom (Proton / Lotus) -9,8%
AvtoVAZ (Lada) 51,2% Tesla Motors -7,3%
Tata Motors 37,0% Aston Martin -6,0%
Brand biggest volume increase Fiat 37.698 Brand biggest volume lost Mini -4.422
Mercedes-Benz 35.049 Nissan -3.006
Opel/Vauxhall 31.525 Mitsubishi -2.698
Brand biggest % increase Infiniti 110,8% Brand biggest % lost Tata -96,6%
Jaguar 108,8% Chevrolet -44,8%
SSangYong 80,0% DR -22,9%

 

Car-sales-analysis-Europe-april_2016-Renault_Talisman-Renault_MeganeBehind perennial leader Volkswagen, Renault takes the #2 spot from Ford, which traditionally suffers a backlash in April from the high UK volume in March. Still, an 8,7% gain for the French brand vs. 1,2% for the Americans and 6,8% for Opel/Vauxhall is promising for Renault in its battle for 2nd place for the full year. With the Megane and Talisman not even at full speed, and the introduction of the new generation Scenic in the second half of the year, that battle may become pretty tight by the end of the year. Fiat has moved up a spot into the top-8 and Toyota is back ahead of Nissan for best selling Asian brand in Europe. Even Hyundai outsold Nissan in April, as its best seller Qashqai is potentially hurt by internal competition from the Renault Kadjar. Mazda is the fastest growing brand in the top-20, and Honda takes that title for the top-25.

If BMW was ahead of Audi and Mercedes-Benz in March, it is relegated into 3rd place in April, despite its 11,3% growth year-on-year. Jaguar has now officially shaken off Lexus thanks to its two new models, and Infiniti is growing even faster, but still at half the volume of its main Japanese competitor.

April 2016 brand ranking

Brand April 2016 April 2015 change 2016 share 2015 share
1 Volkswagen 157.621 153.489 2,7% 12,1% 12,8%
2 Renault 94.522 86.987 8,7% 7,2% 7,2%
3 Ford 88.979 87.925 1,2% 6,8% 7,3%
4 Opel/Vauxhall 81.407 76.211 6,8% 6,2% 6,3%
5 Peugeot 78.483 73.457 6,8% 6,0% 6,1%
6 Audi 76.740 69.863 9,8% 5,9% 5,8%
7 Mercedes-Benz 72.834 59.075 23,3% 5,6% 4,9%
8 Fiat 67.846 58.991 15,0% 5,2% 4,9%
9 BMW 67.538 60.690 11,3% 5,2% 5,1%
10 Skoda 59.063 54.819 7,7% 4,5% 4,6%
11 Citroën 51.092 47.608 7,3% 3,9% 4,0%
12 Toyota 48.789 43.236 12,8% 3,7% 3,6%
13 Hyundai 43.284 37.824 14,4% 3,3% 3,2%
14 Nissan 41.589 40.738 2,1% 3,2% 3,4%
15 Dacia 38.004 37.538 1,2% 2,9% 3,1%
16 Kia 37.670 32.323 16,5% 2,9% 2,7%
17 Seat 29.810 29.204 2,1% 2,3% 2,4%
18 Volvo 25.269 23.098 9,4% 1,9% 1,9%
19 Mazda 16.950 13.271 27,7% 1,3% 1,1%
20 Suzuki 15.997 14.171 12,9% 1,2% 1,2%
21 Land Rover 14.481 12.115 19,5% 1,1% 1,0%
22 Mini 14.070 14.720 -4,4% 1,1% 1,2%
23 Honda 12.139 7.573 60,3% 0,9% 0,6%
24 Mitsubishi 10.413 10.978 -5,1% 0,8% 0,9%
25 Smart 9.751 8.850 10,2% 0,7% 0,7%
26 Jeep 8.841 7.129 24,0% 0,7% 0,6%
27 Porsche 7.622 6.953 9,6% 0,6% 0,6%
28 Lancia 7.064 6.129 15,3% 0,5% 0,5%
29 DS 5.924 6.851 -13,5% 0,5% 0,6%
30 Jaguar 5.140 2.080 147,1% 0,4% 0,2%
31 Alfa Romeo 4.839 4.916 -1,6% 0,4% 0,4%
32 Subaru 3.673 3.484 5,4% 0,3% 0,3%
33 Lexus 3.202 3.143 1,9% 0,2% 0,3%
34 SSangYong 1.707 994 71,7% 0,1% 0,1%
35 Infiniti 1.656 657 152,1% 0,1% 0,1%
36 Tesla 689 733 -6,0% 0,1% 0,1%
37 Maserati 511 661 -22,7% 0,0% 0,1%
38 Ferrari 403 337 19,6% 0,0% 0,0%
39 Bentley 370 202 83,2% 0,0% 0,0%
40 Lada 278 204 36,3% 0,0% 0,0%
41 SAIC MG 274 309 -11,3% 0,0% 0,0%
42 Chevrolet 125 203 -38,4% 0,0% 0,0%
43 Aston Martin 104 159 -34,6% 0,0% 0,0%
44 Lamborghini 103 106 -2,8% 0,0% 0,0%
45 Dodge 73 47 55,3% 0,0% 0,0%
46 Rolls Royce 69 73 -5,5% 0,0% 0,0%
47 Lotus 64 104 -38,5% 0,0% 0,0%
48 Cadillac 56 36 55,6% 0,0% 0,0%
49 Mahindra 49 44 11,4% 0,0% 0,0%
50 DR 25 23 8,7% 0,0% 0,0%
51 Great Wall 9 2 350,0% 0,0% 0,0%
52 Geely 4 0 0,0% 0,0%
53 Bugatti 2 0 0,0% 0,0%

 

In the year-to-date ranking, Renault has moved ahead of Opel-Vauxhall to take the #3 spot behind VW and Ford, while Mercedes-Benz has passed BMW for 7th overall, behind Audi. Land Rover has reclaimed its 21st place from Honda, while DS is embarrassingly knocked down a position by Lancia. Finally, Infiniti has entered the YTD top-35 by outselling Tesla so far this year, and the American EV-maker is unlikely to reclaim that position until deliveries of the Model 3 start at the end of next year (at the earliest).

January – April 2016 brand ranking

Brand 2016 sales 2015 sales change 2015 rank 2016 Market share 2015 Market share
1 Volkswagen 590.069 587.278 0,5% 1 11,3% 12,2%
2 Ford 377.289 359.224 5,0% 2 7,2% 7,5%
3 Renault 358.286 329.120 8,9% 3 6,9% 6,8%
4 Opel/Vauxhall 348.405 316.880 9,9% 4 6,7% 6,6%
5 Peugeot 312.379 294.830 6,0% 5 6,0% 6,1%
6 Audi 291.325 261.330 11,5% 6 5,6% 5,4%
7 Mercedes-Benz 274.589 239.540 14,6% 8 5,3% 5,0%
8 BMW 271.467 242.310 12,0% 7 5,2% 5,0%
9 Fiat 266.677 228.979 16,5% 9 5,1% 4,7%
10 Skoda 222.339 204.464 8,7% 11 4,3% 4,2%
11 Toyota 211.170 197.603 6,9% 12 4,1% 4,1%
12 Nissan 201.818 204.824 -1,5% 10 3,9% 4,2%
13 Citroën 201.236 190.258 5,8% 13 3,9% 3,9%
14 Hyundai 168.634 156.708 7,6% 14 3,2% 3,3%
15 Kia 149.705 132.987 12,6% 15 2,9% 2,8%
16 Dacia 140.044 132.427 5,8% 16 2,7% 2,7%
17 Seat 116.057 118.224 -1,8% 17 2,2% 2,5%
18 Volvo 95.501 86.418 10,5% 18 1,8% 1,8%
19 Mazda 84.779 66.329 27,8% 19 1,6% 1,4%
20 Suzuki 65.603 60.035 9,3% 20 1,3% 1,2%
21 Land Rover 63.701 51.357 24,0% 22 1,2% 1,1%
22 Honda 61.555 45.947 34,0% 23 1,2% 1,0%
23 Mini 54.710 59.132 -7,5% 21 1,0% 1,2%
24 Mitsubishi 43.038 45.736 -5,9% 24 0,8% 0,9%
25 Smart 37.221 32.264 15,4% 25 0,7% 0,7%
26 Jeep 35.085 28.457 23,3% 26 0,7% 0,6%
27 Lancia 26.918 23.926 12,5% 28 0,5% 0,5%
28 DS 26.109 27.058 -3,5% 27 0,5% 0,6%
29 Porsche 24.344 23.909 1,8% 29 0,5% 0,5%
30 Alfa Romeo 20.794 20.007 3,9% 30 0,4% 0,4%
31 Jaguar 19.688 9.429 108,8% 33 0,4% 0,2%
32 Lexus 15.061 13.098 15,0% 31 0,3% 0,3%
33 Subaru 13.265 12.609 5,2% 32 0,3% 0,3%
34 SSangYong 6.608 3.672 80,0% 35 0,1% 0,1%
35 Infiniti 3.831 1.817 110,8% 37 0,1% 0,0%
36 Tesla 3.726 4.021 -7,3% 34 0,1% 0,1%
37 Maserati 2.077 2.204 -5,8% 36 0,0% 0,0%
38 SAIC MG 1.266 1.169 8,3% 38 0,0% 0,0%
39 Ferrari 1.126 990 13,7% 39 0,0% 0,0%
40 Bentley 1.125 841 33,8% 41 0,0% 0,0%
41 Lada 966 639 51,2% 42 0,0% 0,0%
42 Aston Martin 550 585 -6,0% 43 0,0% 0,0%
43 Chevrolet 480 870 -44,8% 40 0,0% 0,0%
44 Lamborghini 286 317 -9,8% 44 0,0% 0,0%
45 Lotus 267 296 -9,8% 45 0,0% 0,0%
46 Cadillac 263 154 70,8% 48 0,0% 0,0%
47 Mahindra 215 187 15,0% 47 0,0% 0,0%
48 Rolls Royce 205 199 3,0% 46 0,0% 0,0%
49 Dodge 204 154 32,5% 49 0,0% 0,0%
50 DR 91 118 -22,9% 50 0,0% 0,0%
51 Great Wall 36 35 2,9% 52 0,0% 0,0%
52 Geely 5 0 54 0,0% 0,0%
53 Bugatti 3 2 50,0% 53 0,0% 0,0%
54 Tata 3 88 -96,6% 51 0,0% 0,0%