Volvo Sales Data & Trends for the European Automotive Market
Volvo’s sales and market share in Europe have steadily improved in recent years, with market share growing from 1,4%-1,65% until 2010 to ranging between 1,9% and 2% since 2014. Sales peaked at over 300.000 vehicles in 2017.
The V40 compact hatchback has been a very successful replacement of the C30, selling at over 70.000 annual units since its launch, double the peak of its predecessor. In 2014 it was the first Volvo model to sell upwards of 80.000 annual units since the V70/XC70 did so in 2002. The V40 was outsold by the XC60 from 2016 onwards, as the crossover almost hit 100.000 sales in 2017, a figure no Volvo model had yet hit this millennium. Surprisingly, the XC60 has continued to improve its annual volume even as it approached the end of its life cycle. It also took the crown of the compact premium SUV segment in 2014, 2015 and 2016 becoming the only Volvo model to outsell its German rivals from Audi, BMW and Mercedes-Benz. The XC90 was unable to repeat that performance with 2nd places in the large premium SUV segment in 2016 and 2017.
The S60 and V60, introduced in 2010, have shown very stable sales at between 50.000 and 60.000 annual units, only dropping below that figure in 2017, with their replacement due in 2018. The station wagon sells more than triple the volume of the sedan, a ratio that increased further when the V60 became available as a diesel-electric Plug-In Hybrid. The Swedish brand has launched the S90 sedan and V90 station wagon in 2016, which were unable to reach the volumes of the S80/V70/XC70 before them, but the large car segment as a whole has declined since due tot the shift towards crossovers and SUVs, for which Volvo was perfectly positioned. Compared to their German rivals, the S90 and V90 are selling pretty well.
The XC40 is the first Volvo on its new platform for compact cars that will also underpin the models from Lynk & Co.
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