Volkswagen Sales Data & Trends for the European Automotive Market
VW sales and market share in Europe have fluctuated in an upward trend in recent years. Sales peaked in 2015 at just over 1,7 million cars, only in 1999 did the brand sell this many cars in Europe. VW’s market share peaked at 12,83% in 2012 and has been sliding since, losing 2 percentage points as the overall market has grown faster than the German brand.
The Golf compact car is not only the brand’s best seller, but also traditionally the best selling car in Europe overall with sales fluctuating around half a million annual units. Even the success of the second generation Tiguan midsized crossover/SUV has been unable to really cannibalize sales from the Golf. Sales of the Tiguan jumped past 200.000 in 2017. The Polo subcompact was replaced by a new generation in late 2017 and should be able to get back above 300.000 annual sales again, despite some internal competition from the T-Roc subcompact crossover.
Besides the compact segment with the Golf, VW also dominates in the shrinking midsized car segment with the Passat and in the midsized MPV segment with the Touran and Golf Sportsvan. The Up! minicar adds another 100.000 sales annually, while the brand’s other models account for lower volumes. The Jetta compact sedan may be the VW’s best selling car in the United States, in Europe it sells at just a portion of Golf sales, even dropping below 10.000 annual sales in recent years. The Beetle may not even be replaced, a fate that also happened to the Eos convertible, Scirocco coupe and Phaeton limousine, all due to their low sales volumes. And even though the Sharan large MPV is also aging quickly, there have been no hints of a possible successor. The (Passat)CC was replaced in 2017 with the Arteon and a third generation Touareg large SUV hit showrooms in 2018. Its crossover line-up was then expanded to the lower end with the T-Roc and T-Cross.
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