Toyota Europe Sales Figures

Toyota Europe Sales Figures

Data & Charts for Total Toyota Brand Sales in Europe

Toyota Sales Data & Trends for the European Automotive Market

Toyota sales in Europe slowly declined from 2009 to 2013, much like most of its mainstream competitors as the market has moved more towards premium or low-cost. Since 2014 the brand is in rebound-mode, winning back 160.000 annual sales, although there’s still plenty of room to grow to its peak of 2007. In recent years, Toyota’s market share has fluctuated between just under 4% and 4,4% as the biggest Asian brand in Europe by volume.

The brand’s best seller is the Yaris subcompact with nearly 200.000 annual sales, while the C-HR subcompact crossover is quickly closing in on the #2 position, selling over 100.000 units in its first full year of sales. Both models get a significant percentage of their sales from hybrids (about 45% for the Yaris and above 50% for the C-HR). As a result of the technology becoming available on more and more models within the brand, the Prius has suffered, as the latest generation is selling at far below the rate of its predecessor in its peak years. The Prius+ MPV on the other hand is relatively stable, so perhaps the design of the new Prius sedan is a bit too controversial. The Auris was replaced by the Corolla in 2018.

The midsized Avensis has dwindled to less than a fifth of its sales in the beginning of the millennium and at these volumes there’s no business case to develop an all-new Europe-only model. Toyota has returned the Camry to Europe instead. The brand may be better off to abandon the shrinking segment and go all-in on crossovers, as the success of the C-HR and the ongoing strong performance of the RAV4 are any indications of what’s possible. What will happen to the Aygo minicar now that its manufacturing partner PSA has taken over Opel/Vauxhall is not known, but the little Toyota is the most popular of the triplets and a replacement of the current generation is still a few years away so anything can happen.

Also find Toyota US sales figures and Toyota China sales figures. Sales figures for the Toyota Aygo, Yaris, Corolla, Prius, Mirai, Camry, Prius+C-HR, RAV4, Land Cruiser, GT86, Supra, Proace VersoIQ, AurisAvensis, Urban Cruiser, Verso-S, Verso, MR2, Celica.

Monthly Vehicle Sales

Annual Vehicle Sales

Annual Vehicle Sales Chart

Market Share Chart

Car sales statistics are from the following countries: Austria, Belgium, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Great Britain, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Luxembourg, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland.

Sources: Manufacturers, ANDC, JATO Dynamics.

  1. This data needs to be taken down. These numbers aren’t even close. TMC 2015 Fiscal Year Report shows ~240K more sales in Europe compared to what is shown here. Very misleading.

  2. Hi George,
    thanks for your comment. Let me explain the difference in the figures above and those reported by Toyota.
    Toyota Motor Europe is responsible for all Western, Central and Eastern European countries including Turkey and Russia as well as Israel and a number of Central Asian markets (Armenia, Azerbaijan, Georgia, Kazakhstan, Tajikistan, Turkmenistan and Uzbekistan).
    Left-Lane.com publishes car sales figures of all brands and models in the following countries: Austria, Belgium, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Luxembourg, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland, United Kingdom.
    That excludes Turkey, Russia, Israel and the “number of Central Asian markets”.
    Each manufacturer has its own regional split, some include Russia and/or Turkey, others don’t. Some include overseas territories, others don’t, etc. For the sake of fair comparison, we at Left-Lane.com report sales of all brands and models for the same region of 28 countries that belong to the European Union and the European Free Trade Agreement (known as the EU28).
    I hope this sufficiently explains the difference in reported data.

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