Tata Sales Data & Trends for the European Automotive Market
Tata brand sales and market share in Europe have declined almost every year from 2009 to 2015 and have been averaging less than 1.000 units per year for the last two of those years, and was even outsold by its fellow Indian brand Mahindra in 2015, before pulling out of the European car market. Tata cars have only been available in Italy, Spain and Poland, and still has service points in those countries for their existing customers. The last models the brand sold in this continent were the subcompact Indica, the midsized crossover Aria and the pick-up truck Xenon.
Thanks to Tata’s ownership of Jaguar and Land Rover, the Indians can still claim to sell over 100.000 units per year in Europe. But while both British brands are competing for customers in the premium segment, the Indian brand itself was stuck in the budget class of the market.
Tata’s best selling car was the Indica, which had previously been sold as the Rover CityRover in the UK from 2003 till 2005 until Rover ran into bankruptcy. The Xenon pick-up truck was introduced in 2008 and peaked the next year at over 500 units, with sales falling quickly afterwards. It competed with the Chinese Great Wall Steed, which outsold the Xenon every year until 2013 when sales of the Steed all but stopped.
The Tata Aria was a 7-seat midsized MPV-SUV crossover with an optional 4-wheel drive system. It looked rather modern compared to the brand’s other models and also compared to its direct competitor Mahindra XUV500. The Aria was launched in 2010 its home market, where sales disappointed due to its relatively high price for the local market, and the model wasn’t introduced in Europe until 2012. Sales have remained below 100 annual units in 2012 and 2013, despite its low price compared to competitors.
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