Subaru Sales Data & Trends for the European Automotive Market
Subaru sales in Europe have fluctuated between 30.000 and 55.000 annual units in the new millennium, with a market share that peaked at 0,35% in 2008 but dropped to 0,23% in 2017. Compare this to a rise in market share from 1% in 2000 to over 3,8% in 2017 in the United States, where Subaru now sells almost 20 times as many vehicles annually, and you’ll understand why Europe isn’t very high on Subaru’s priority list.
The Forester AWD has been the brand’s traditional best selling model, with the exception of 2012, when it was preparing for a model change in 2013. The Forester has shown equally stable sales as the brand itself, with sales remaining in a bandwidth between 12.500 and 16.500 sales in the past decade.
Subaru’s best selling car in 2012 was the XV AWD, an all-new model for that year, and it even managed to be the best selling car overall in Switzerland for the month of August 2012. XV sales have basically decimated those of its sedan sibling Impreza, as sales of the latter have dropped sharply since 2010 to drop below 1.000 units since 2015. Considering the appetite of Europeans for hatchbacks instead of sedans, the XV seems to have taken the place of the Impreza indefinitely. The Legacy has been replaced by a slightly smaller station wagon called the Levorg, as the Outback remains available. Unfortunately for Subaru, the Levorg has been a complete failure, selling less than 5.000 units in its peak year.
The BRZ, Subaru’s version of the Toyota GT86 rear wheel drive coupes, introduced in 2012, logically sells much less than its partner model, but considering the differences in the size of their dealership networks and overall brand sales, a 3-to-1 ratio isn’t even that bad. Then again, at a volume of 500 vehicles a year, the BRZ remains a niche model in a niche market.
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