Smart Sales Data & Trends for the European Automotive Market
Smart sales and market share in Europe have slowly declined every year from 2008 until 2014 as the brand’s single model aged. Since 2015 the brand rebounded sharply to return to its 2009 volume as a new Fortwo was launched and joined by a four-door, four-seat version. Smart’s European sales fluctuated around 100.000 annual units since, with market share between 0,65% and 0,7%.
The tiny 2-seater minicar, available as coupe and cabriolet, was renewed in 2007 and slightly facelifted in 2012. The third generation reached showrooms at the end of 2014 and has been co-developed with Renault, who also based its new generation Twingo on the same rear-engined, rear wheel drive platform.
The new Smart Fortwo did not add extra length, it stayed 2,70 meter (106 inches) long, but due to stricter pedestrian safety standards, the exterior design of the car changed from Smart’s familiar one-box design to a traditional two-box silhouette with a more prominent nose. The characteristic Tridion safety cell remained an integral part of the car’s design. A Brabus-tuned top-of-the-line version was developed for the new generation as well, as is an all-electric Fortwo Electric Drive.
Daimler’s small car brand also has started production of a second generation of the Forfour on the same platform, but only the name reminds of the subcompact model that was discontinued in 2006 due to slow sales. The new four-door four-seater hatchback was also introduced late 2014 and is built alongside the Twingo in Slovenia instead of together with the Fortwo in Hambach, France.
Smart European sales peaked in 2004 at close to 135.000 cars on the newly released first generation Forfour. In 2014, sales fell to a record low of less than 56.000 as customers awaited the new generations, before recovering to almost six figures again.
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