Skoda Sales Data & Trends for the European Automotive Market
Skoda sales and market share in Europe have increased from 2010 to 2017, adding almost 1,3 percentage points of share and nearly 240.000 annual sales as the Czech brand set 5 consecutive annual sales records in Europe.
Skoda’s best selling model is the Octavia which also set annual sales records for four consecutive years and was Europe’s #2 compact car behind its stablemate Golf. It’s also a regular in the monthly models top-10 and was the 3rd best selling car in Europe overall in August 2017. The Superb midsized car peaked in 2016 at over 85.000 sales, also in 2nd place of its segment behind stablemate Passat and outselling established rivals from Ford, Opel/Vauxhall and Renault, proving that Skoda is no longer the low-cost brand that it was when VW Group acquired the company.
Skoda’s #2 best selling model is the Fabia subcompact, which has seen its sales grow considerably since the launch of its third generation in 2014 but is still below the 200.000 annual sales that its predecessor reached in 2005 and 2006. The brand’s other subcompact cars, the Rapid sedan and Spaceback, are considerably less successful but show stable sales above 65.000 annual units. That’s still substantially more than the sedan’s clone Seat Toledo which sold only a tenth of the volume of its Czech version. In the minicar segment Skoda also beats its Spanish clone with the Citigo vs the Seat Mii, although both lag far behind their VW version Up!.
In 2017 the VW Group started playing catch up in the fast-growing crossover and SUV segments, and Skoda benefits with the introduction of the Kodiaq midsized crossover, followed by the Karoq compact crossover to replace the Yeti in 2018. In 2019, the Scala replaced the Rapid.
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