Rolls Royce Sales Data & Trends for the European Automotive Market
Rolls Royce sales have more than doubled in the period after 2010 compared to the period before thanks to the introduction of a smaller model, the Ghost and the expansion of that model line with coupe and convertible models. The noble British brand peaked at over 800 sales in 2016, more than four times the 2009 volume.
The brand’s best selling model in 2017 was the Dawn convertible, the freshest model in the line-up and the open-top version of the best seller from the three years before, the Wraith. The Wraith was launched in 2013 and is a luxury coupe/fastback based on the Ghost sedan, which in turn shares its underpinnings with the BMW 7-Series. The Wraith is the answer from BMW’s ultimate luxury brand to the highly successful Bentley Continental GT Speed in the >€ 200.000,- V12 luxury coupe market.
The Rolls Royce model line-up consists of the Phantom in 2 wheel bases for the sedan model, a coupe and a drophead coupe, the Ghost in 2 wheel bases and the Wraith and Dawn, which are seen as separate models from the Ghost. The Phantom was completely redesigned in 2018 before the brand launched a fifth nameplate to its line-up with the Cullinan “high sided vehicle” as Rolls Royce refuses to call it an SUV.
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