Rolls Royce Phantom
These statistics include sales of the Rolls Royce Phantom, Phantom Extended Wheelbase, Phantom Coupé and Phantom Drophead Coupé. The Rolls-Royce Phantom is the pinnacle of luxury motoring, an epitome of automotive opulence that has been gracing roads around the world since its inception. Manufactured by the illustrious British automaker Rolls-Royce Motor Cars, the Phantom nameplate has a history dating back to the 1920s.
Rolls Royce Phantom Overview
The Phantom lineage began with the Phantom I, introduced in 1925. Over the decades, the Phantom evolved through several generations, each advancing the standards of luxury and engineering. The Phantom is characterized by its majestic presence, with a commanding front grille, the iconic Spirit of Ecstasy ornament, and a design that melds timeless elegance with modern aesthetics.
Under the hood of the latest Phantom models is a robust twin-turbocharged V12 engine, ensuring that the vehicle glides effortlessly, delivering the brand’s trademark “magic carpet ride.” Despite its grand size, the Phantom offers a serene and smooth driving experience, isolating occupants from the outside world.
The eighth-generation Phantom, introduced in 2017, brought with it an all-new aluminum ‘Architecture of Luxury’ platform, improved driving dynamics, advanced technology, and even greater levels of luxury and refinement. This generation also introduced the “Gallery” – a unique feature that allows for a piece of bespoke artwork to be displayed behind a glass panel on the dashboard.
The current Phantom is powered by a 6.75-liter twin-turbocharged V12 engine that produces 563 horsepower and 627 lb-ft of torque. It is available with a choice of rear-wheel drive or all-wheel drive. The Phantom is available in two body styles: a standard wheelbase model and an extended wheelbase model. The Extended Wheelbase has a wheelbase that is 10 inches longer than the standard wheelbase, providing more legroom for rear passengers.
Rolls Royce Phantom Sales Figures
Throughout its existence, the Phantom has been celebrated as the benchmark for luxury automobiles. Critics and enthusiasts alike laud it for its unmatched refinement, build quality, and presence. Its enduring legacy and continuous evolution make the Phantom not just a car, but a symbol of absolute luxury. As Rolls-Royce’s flagship model, the Phantom is positioned at the very top of the luxury car market. Its price point and exclusivity place it in a niche where it has few direct competitors. Still, vehicles like the Bentley Mulsanne are sometimes considered in the same realm.
Rolls Royce Phantom Europe Sales Data & Charts
Europe Annual Sales
| Year | Sales Units |
|---|---|
| 2003 | 54 |
| 2004 | 155 |
| 2005 | 150 |
| 2006 | 143 |
| 2007 | 221 |
| 2008 | 266 |
| 2009 | 170 |
| 2010 | 134 |
| 2011 | 140 |
| 2012 | 110 |
| 2013 | 120 |
| 2014 | 105 |
| 2015 | 97 |
| 2016 | 124 |
| 2017 | 95 |
| 2018 | 171 |
| 2019 | 100 |
| 2020 | 46 |
| 2021 | 41 |
| 2022 | 89 |
