Renault Sales Data & Trends for the European Automotive Market
Renault sales and market share in Europe hit a low in 2013 but the brand has rebounded since and was back to its 2009 volume in 2017. The French brand also reclaimed the #2 position in the European brands ranking in 2016, behind Volkswagen but ahead of Ford. This is mostly a result of the brand’s small cars as its larger cars seem to have difficult gaining traction in the current market.
Renault’s best selling car in Europe is the Clio subcompact with over 300.000 annual sales, followed by the Captur small crossover with over 200.000 annual sales and the best seller in its segment. The subcompact Zoe is the best selling electric car in Europe with over 30.000 sales in 2017. The Megane compact car has been unable to return to its pre-2007 volumes and is lagging in its class, potentially cannibalized by the Kadjar compact crossover, although that model’s sales too are not near the top of its class. The first generation Koleos crossover has never been a success as it wasn’t designed specifically for the European market, and the second generation, launched in 2017, suffers from that same problem.
The Talisman midsized sedan and wagon compete in a shrinking segment and the nameplate is unable to hit the same sales level as its predecessor Laguna. Fortunately the Talisman is not only dependent on the European market but is also successful in South Korea (as the Samsung SM6) and the Middle East. The same goes for the Koleos, with China added to its markets as well.
One segment where Renault has traditionally been strong is MPVs, being the first to sell a large MPV in Europe with the Espace in the early 1980sand the first European brand with a midsized MPV with the Scenic in 1996. However, MPV sales have been declining, especially those of the large ones. The Espace is down to below 20.000 annual sales in Europe and lags its rivals from Ford and VW Group, while the Scenic is back above 100.000 sales and fighting for pole position in its segment after its fourth generation was introduced in late 2016.
The third generation Twingo minicar has been co-developed with Mercedes-Benz who build the new Smart Forfour and third generation Fortwo on the same platform. It is rear-engined and rear wheel drive, but lacks the sporty credentials that this setup promises.
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