Polestar Sales Data & Trends for the European Automotive Market
Polestar is the electric car brand from Volvo and its parent company Geely. The brand’s headquarters are in Gothenburg, Sweden and its production facilities are in Chengdu, China. Before becoming a standalone brand, Polestar started engineering Volvos for auto races in the late 2000s. In 2009 the company became the official Volvo partner to modify existing models, under the brand Polestar Performance, similar to how AMG started with Mercedes-Benz. Volvo eventually bought the company and brand in 2015, selling Polestar enhanced models directly through their dearlerships. In 2017, Volvo Cars and Geely Holding announced that Polestar would become a standalone brand focusing on electric cars. In 2020 production started of the brand’s first model, a high performance limited edition two door coupe with a plug-in hybrid powertrain called Polestar 1. Its second model Polestar 2 is an all-electric four door sedan that is squarely aimed at the Tesla Model 3.
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