Peugeot Sales Data & Trends for the European Automotive Market
Peugeot sales and market share in Europe have fallen steadily from 2010 through 2013, after which sales rebounded from 2014 to 2017, although market share continued to remain below 6%. The French lion brand is facing the same challenge as most of its mainstream competitors: the shift towards premium or low cost.
The brand’s best selling cars are the 208 subcompact and the 2008 small crossover, but the biggest gain in 2017 came from the second generation 3008 which now is a true crossover instead of hte MPV-like first generation. The same treatment has boosted sales of the 5008, revitalizing the French brand to aim for a return to 1 million sales in 2018.
The 308 compact is starting to lose volume as it is no longer the freshest model in its class, but the cannibalization by the brand’s new crossovers is certainly also a factor in its decline. There had been rumors the midsized 508 sedan and station wagon would not be replaced at the end of their life cycle, but Peugeot launched a new 508 “four-door coupe” at the Geneva Autoshow in March 2018, hoping to win back buyers with design and upscale features as the mainstream midsized segment is shrinking fast.
The minicar 108 is facing tougher competition in the segment than its predecessor 107, mostly from the VW-group triplets, and has peaked at just over half of the volume its predecessor did in 2009. The French brand is relatively successful in the passenger van segment with and the fresh Traveller replacing the Expert Tepee and the Partner/Ranch which is replaced by the Rifter.
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